English Research

Use Your Words introduces the art of creative nonfiction to women who want to give written expression to their lives as mothers. Written by award-winning teacher and writer, Kate Hopper, this book will help women find the heart of their writing, learn to use motherhood as a lens through which to write the world, and turn their motherhood stories into art. Each chapter of Use Your Words focuses on an element of craft and contains a lecture, a published essay, and writing exercises that will serve as jumping-off points for the readers' own writing.

With growing academic responsibilities, family commitments, and inboxes, scholars are struggling to fulfill their writing goals. A finished book - or even steady journal articles - may seem like an impossible dream. But, as Joli Jensen proves, it really is possible to write happily and productively in academe. Jensen begins by busting the myth that universities are supportive writing environments. She points out that academia, an arena dedicated to scholarship, offers pressures that actually prevent scholarly writing.

Writing fact-based nonfiction for large general audiences requires two different skills: the ability to conduct rigorous research and to craft engaging prose. Tilar J. Mazzeo is one of the few people with extensive experience in both arenas, as a tenured academic and a New York Times best-selling author whose books have been made into a major motion picture and translated into more than 15 languages. She is also a sought-after writing coach with a passion for helping others communicate their expertise more broadly.

In this unique book, author and editor Jean Marie Stine shows writers how to avoid the errors that keep most self-help books from finding publishers and off the best-seller lists if they are published.

Love horror? Want to write it? Write Horror: Good Enough to Wake the Dead is a writing guide like no other. Specialized to the genre, Write Horror includes examples from movies, literature, and film as well as practical examples. Escamilla includes writing exercises, charts, and introduces two new writing methodologies: The Basement Method and the Horror Pinch Theory. Once you listen to this audiobook, you’ll be ready to scare the world.

An assemblage of reflections on the nature of writing and the writer from one the greatest American writers of the 20th century. Throughout Hemingway’s career as a writer, he maintained that it was bad luck to talk about writing - that it takes off “whatever butterflies have on their wings and the arrangement of hawk’s feathers if you show it or talk about it”.

In All We Want, award-winning author Michael Harris dismantles our untenable consumer culture and delivers surprising, heartwarming alternatives. Drawing on the wisdom of philosophers, scientists, and artists, Harris uncovers three realms where humans have always found deeper meaning: the worlds of Craft, the Sublime, and Care.

As we explore together how psychology is researched while introducing what makes good research and problems psychological researchers can face, in an engaging conversational tone. By the end of this book, not only will you start to become an expert in how psychology is researched, but you will start your journey to understand human behavior and learn more about yourself as well.

Wonderbook has become the definitive guide to writing science fiction and fantasy by offering an accessible, example-rich approach that emphasizes the importance of playfulness as well as pragmatism. The book features sidebars and essays from some of the biggest names working in the field today, including George R. R. Martin, Lev Grossman, Neil Gaiman, Michael Moorcock, and Karen Joy Fowler. For the fifth anniversary of the original publication, Jeff VanderMeer has added writing exercises, creating the ultimate volume of inspiring advice.

We are at a tipping point in retail history. While consumers are profiting from the convenience of instant gratification, rapidly advancing technologies are transforming the way goods are transported and displacing workers in ways never before seen. In Arriving Today, Christopher Mims goes deep, far, and wide to uncover how a single product, from creation to delivery, weaves its way from a factory on the other side of the world to our doorstep.

Demographics not only define who we are, where we live, and how our numbers change. For those who can read beyond the raw figures, they open up hidden business opportunities that lie ahead. What will happen when retiring Boomers free up jobs? How will Generation Y alter supermarkets? Which states will have the most dynamic workforces? Will American manufacturing rebound as Asia's population declines? Upside puts this powerful yet little-understood science to work finding answers.

One of the largest consumer markets of the world, India is made up of lots and lots of small consumers―each earning and spending just a little bit that adds up to a lot. It is served by millions of small suppliers oozing innovation and customer intimacy, and is powered by digital infrastructure that does billions of unique and small transactions every day. In her new book, Rama Bijapurkar dismisses the easy and simplistic view of the Indian demographic and embraces all the complexities and opportunities that new India has to offer.

The concepts in Neurology of Suggestion series are key to human transformation. These concepts start with traditional direct hypnosis methods and indirect suggestion hypnotherapy then incorporates recent findings in mind/body health, modern neuroscience, artificial intelligence, and a touch of Tibetan Buddhism. Our goal was to find a comprehensive transformation technology that is logical, science-based, but easy to master quickly.

Ranging widely from Homer to David Foster Wallace, from What Maisie Knew to Make Way for Ducklings, Wood takes the reader through the basic elements of the art, step by step. He sums up two decades of insight with wit and concision, resulting in nothing less than a philosophy of the novel, which has won critical acclaim nationwide, from the San Francisco Chronicle to the New York Times Book Review.

An introduction for everyone. In this rich, fascinating—surprisingly accessible—introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works, and how it affects everyone every day. Rather than a "how to" for hands-on techies, the book serves lay listeners and experts alike by covering new case studies and the latest state-of-the-art techniques.

While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood. Millennials with Kids changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty.

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.

This book introduces the new and fascinating field of Clinical Neuroscience, which argues that the brain has the power to prevent and treat a variety of neurobiological disorders, from autism to attention deficit disorder. With ground-breaking neuroscience research presented in an accessible, easy-to-understand way The Brain Code teaches listeners how to get the most from their brains and how to access their peak cognitive function.

While on a research trip in Peru, science journalist Alice Robb became hooked on lucid dreaming - the uncanny phenomenon in which a sleeping person can realize that they're dreaming and even control the dreamed experience. Finding these forays both puzzling and exhilarating, Robb dug deeper into the science of dreams at an extremely opportune moment: just as researchers began to understand why dreams exist. They aren't just random events; they have clear purposes. They help us learn and even overcome psychic trauma.

In the wake of the September 11 attacks and the US-led invasion of Iraq, Suzy Hansen, who grew up in an insular conservative town in New Jersey, was enjoying early success as a journalist for a high-profile New York newspaper. Increasingly, though, the disconnect between the chaos of world events and the response at home took on pressing urgency for her. Seeking to understand the Muslim world that had been reduced to scaremongering headlines, she moved to Istanbul.