English Research

“Scale” has become a favored buzzword in the startup world. But scale isn't just about accumulating more users or capturing more market share. It's about whether an idea that takes hold in a small group can do the same in a much larger one. Translating an idea into widespread impact, says University of Chicago economist John A. List, depends on one thing only: whether it can achieve “high voltage”—the ability to be replicated at scale. In The Voltage Effect, List explains that scalable ideas share a common set of attributes, while any number of attributes can doom an unscalable idea.

Some of the most rewarding pages in Henry Miller's books concern his self-education as a writer. He tells, as few great writers ever have, how he set his goals, how he discovered the excitement of using words, how the books he read influenced him, and how he learned to draw on his own experience.

Vibrant, believable characters help drive a fictional story. Along with a clever plot, well-drawn characters make us want to continue reading a novel or finish watching a movie. In Creating Characters, Dwight V. Swain shows how writers can invent interesting characters and improve them so that they move a story along.

Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it - from industrial giants such as Mercedes-Benz and Cummins Engine to Silicon Valley sweethearts such as Apple and Google to digital innovators like Warby Parker and Peloton.

If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving nearly 80 percent of consumer household spending in the United States alone. They hold the purse strings, and when they've got a tight grip on them as they do now, companies must be shrewder than ever to win them over.

On the morning of July 3, 1994, a misreported forest fire on Storm King Mountain in Colorado became one of the greatest tragedies in the annals of firefighting. In this dramatic reconstruction of the disaster and its aftermath, John N. MacLean tells the heroic and cautionary story of nature at its most unforgiving.

Draft No. 4 is an elucidation of the writer's craft by a master practitioner. In a series of playful but expertly wrought essays, John McPhee shares insights he's gathered over his career and refined during his long-running course at Princeton University, where he has launched some of the most esteemed writers of several generations. McPhee offers a definitive guide to the crucial decisions regarding structure, diction, and tone that shape nonfiction pieces and presents extracts from some of his best-loved work, subjecting them to wry scrutiny.

For the first time ever in print, Zoe York breaks down how she plans a series - something she has done 10 times over. Romance Your Brand is an adaptation of an intensive four-week course, now available to authors everywhere.

Cheap fashion has fundamentally changed the way most Americans dress. Stores ranging from discounters like Target to fast fashion chains like H&M now offer the newest trends at unprecedentedly low prices. Retailers are producing clothes at enormous volumes in order to drive prices down and profits up, and they've turned clothing into a disposable good.

It's time to take control of your stories...The 24 Laws of Storytelling distills the lessons learned from stories past and present into a practical audiobook that you can use for any story you decide to write. This audiobook will teach you the principles you need to immerse your audience, deliver immensely satisfying drama, and educate better than any textbook or lecture can.

In this unique book, author and editor Jean Marie Stine shows writers how to avoid the errors that keep most self-help books from finding publishers and off the best-seller lists if they are published.

Roger Federer could live anywhere in the world, but he always returns to the place he loves most: Switzerland. Dave Seminara is a mad traveler and tennis lifer who has written about Federer for the New York Times and other publications. A pair of autoimmune diseases and a knee surgery kept Dave from playing tennis for years, but as he inched toward recovery, he had a bright idea: why not start his tennis comeback on hallowed ground - courts that his hero Roger Federer graced in Switzerland.

What type of business should you start? For the past 10 years, Inc. 500 CEO and number-one national best-selling author, Ryan Levesque - featured for his work in the Wall Street Journal, USA Today, Forbes, and Entrepreneur - has guided thousands of entrepreneurs through the journey of answering this question. One of the biggest reasons why so many new businesses fail is because in the quest to decide what business to start, most of the conventional wisdom is wrong.

Best-selling author Ben Mezrich offers a gripping, beat-by-beat account of how a loosely affiliate group of private investors and internet trolls on a subreddit called WallStreetBets took down one of the biggest hedge funds on Wall Street, firing the first shot in a revolution that threatens to upend the establishment.

An urgent account of the revolution that has upended the news business, authored by one of the most accomplished journalists of our time.

Writers talk about their work in many ways: as an art, as a calling, as a lifestyle. Too often missing from these conversations is the fact that writing is also a business. The reality is, those who want to make a full- or part-time job out of writing are going to have a more positive and productive career if they understand the basic business principles underlying the industry.

We live in an age of addiction, from compulsive gaming and shopping to binge eating and opioid abuse. Sugar can be as habit-forming as cocaine, researchers tell us, and social media apps are hooking our kids. But what can we do to resist temptations that insidiously and deliberately rewire our brains? Nothing, David Courtwright says, unless we understand the history and character of the global enterprises that create and cater to our bad habits.

Many students struggle to grasp essential reading and writing skills. They trip over words and get lost in a sea of text, struggling to find their way. These literacy challenges ripple through all subjects–from dealing with math problems to engaging in history discussions. And let's not even talk about the hit to a child's confidence. Enough is enough. It's time to bring effective literacy education to the forefront. This comprehensive resource is filled with actionable, proven strategies to turn your classroom into a hub of literacy learning.

Good books don’t happen by accident. They happen because the author has a plan every step of the way, from their book’s structure to the publishing path that’s best for them. Any author with a great idea and a boatload of gumption can write and publish an impactful nonfiction book, and Hungry Authors is the tool every writer needs to make that happen.

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.