English Research

Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change. By starting with outcomes instead of processes, the most effective companies understand what people want to do and why they aren't already doing it, then build products and services to bridge the gap. Wallaert underscores with clarity and humor how this approach can improve the way we work and live.

If you've ever published an book before, then you know that writing and publishing it is less than half the battle. If you can't get it in the hands of your potential readers, your book will go unread and you make no money. If you haven't published a book, you're scared of this happening. You need a proven, step-by-step system to write, market, and promote your book in order to get customers and make money from your books.

Wayne McCulloch has more than 25 years of experience in the software industry — years spent in training, adoption, and customer experience, the building blocks for customer success. Now he’s sharing what he knows as a chief customer officer leading global success functions. In The Seven Pillars of Customer Success, Wayne provides an adaptable framework for building a strong customer success organization.

Learn proven principles to create and maintain a clear, effective marketing strategy that attracts your ideal clients, generates greater profits, and is easy for you and your team to follow.

In this bold and exhilarating mix of memoir and master class, Melissa Febos tackles the emotional, psychological, and physical work of writing intimately while offering an utterly fresh examination of the storyteller's life and the questions which run through it.

A summary of 25 years of philosophical study resulting from an investigation into the UFO phenomenon. This study began with investigation into the metaphysical aspects of the paranormal phenomenon. The progression from physical sightings to metaphysical implications is carefully traced in Secrets of the UFO and serves as an introduction to the Law of One series.

America’s Romance with the English Garden is the story of tastemakers and homemakers, of savvy businessmen and a growing American middle class eager to buy their products. It’s also the story of the beginnings of the modern garden industry, which seduced the masses with its images and fixed the English garden in the mind of the American consumer. Seed and nursery catalogs delivered aspirational images to front doorsteps from California to Maine, and the English garden became the look of America.

Written by two expert authors who have won secured millions of dollars in government and foundation grants, The Only Grant-Writing Book You'll Ever Need is the classic book on grant seeking, providing a comprehensive, step-by-step guide for government, nonprofit, and individual grant seekers. Drawing on decades of experience in grant writing and professional development, Ellen Karsh and Arlen Sue Fox demystify the process of securing grants while offering indispensable advice from funders and recipients.

Author Allison Fallon has led thousands of people just like you to find greater meaning by helping them write their story. She's witnessed the phenomenon of a person stepping back, analyzing their life, and realizing what they're good at and what they are not, the types of people who hurt them and those who help, and the things that provide satisfaction and what leaves them empty. And in all this, they find their purpose. They find their story.

They say writing is rewriting. So why does the second part get such short shrift? Refuse to Be Done will guide you through every step of the novel writing process, from getting started on those first pages to the last tips for making your final draft even tighter and stronger.

As Lawrence Ingrassia shows in this timely and eye-opening audiobook, a growing number of digital entrepreneurs have found new and creative ways to crack the code on the bonanza of physical goods that move through our lives every day. They have discovered that manufacturing, marketing, logistics, and customer service have all been flattened - where there were once walls that protected big brands like Gillette, Sealy, Victoria’s Secret, or Lenscrafters, savvy and hungry innovators now can compete on price, value, quality, speed, convenience, and service.

This revised and updated edition is a complete resource for anyone who wants to write and produce a television drama series or create an original series, as well as for teachers in screenwriting classes and workshops. It leads listeners step-by-step through each stage of the development and writing process, offering practical industry information and artistic inspiration. This edition also takes listeners into the future, engaging provocative issues about the interface between traditional TV and emerging technologies.

Practical and instructive, Egri provides a framework for writers to analyze and enhance their work. Numerous examples from classical and contemporary literature illustrate his principles, making the book a theoretical guide and hands-on manual for improving storytelling skills. "The Art of Dramatic Writing" has left a lasting impact, influencing generations of writers and remaining a staple in creative writing programs. Its enduring relevance lies in its timeless principles, applicable across genres and mediums.

Onboarding is the most important part of the customer journey, yet many B2B companies fail to act proactively at the start of the relationship. Instead, customer success teams are stuck making heroic efforts to save accounts and fighting fires when customers inevitably run into problems or get stuck. In Onboarding Matters, Donna Weber shares the Orchestrated Onboarding™ framework that she implements with leading B2B companies to turn onboarding from a missed opportunity into a competitive advantage.

"Citizens" opens up a new way of understanding ourselves and shows us what we must do to survive and thrive – as individuals, as organisations, as nations, even as a species. Jon Alexander's consultancy, the New Citizenship Project, has helped revitalise some of Britain's biggest organisations such as the Co-op, The Guardian and the National Trust. Here, with the New York Times bestselling writer Ariane Conrad, he shows how human history has moved from the Subject Story of kings and empires to the current Consumer Story.

One of Michiko Kakutani's (New York Times) top 10 books of 2016. A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film photography to brick-and-mortar retail, are now springing with new life. Notebooks, records, and stationery have become cool again.

In this series, you'll get three audiobooks that will help you with all types of writing. You'll get practical writing prompts, learn what productivity for authors looks like, and discover how to become a great non-fiction author. There's nothing worse than sitting down at your desk to write...and then finding out you don't have any ideas. You'll discover proven productivity strategies you can use to get the words out and finish writing an article, a story, a book, and more. I will also explain all you need to know about writing your non-fiction book, step-by-step.

This third edition surveys the applicability of Egyptian cosmological concepts to our modern understanding of the nature of the universe, creation, science, and philosophy. Egyptian cosmology is humanistic, coherent, comprehensive, consistent, logical, analytical, and rational.

In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years: the rise of personalization.

Most organizations struggle to grow. The most common issues that sales teams cite are 1) not enough leads and 2) conversion rate is too low. Cold Email Manifesto fixes both of these by giving you access to a predictable system for finding leads, messaging them, selling to them and growing your sales team.