English Research

Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments - also known as randomized controlled trials - designed to test the impact of different online experiences. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world.

For decades, Sherry Turkle has shown how we remake ourselves in the mirror of our machines. Here, she illuminates our present search for authentic connection in a time of uncharted challenges. Growing up in postwar Brooklyn, Turkle searched for clues to her identity in a house filled with mysteries. She mastered the codes that governed her mother's secretive life. She learned never to ask about her absent scientist father—and never to use his name, her name. Before empathy became a way to find connection, it was her strategy for survival.

An urgent account of the revolution that has upended the news business, authored by one of the most accomplished journalists of our time.

Whether you're a manager, owner, or employee, Customer Service Training 101 gets you up to speed fast. The completely revised and updated third edition addresses every aspect of face-to-face, phone, online, social media, and self-service interactions. Using scenarios, guidelines, and practice exercises, this inspiring training manual explains what to say and do, what to avoid, and why interactions go astray.

If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving nearly 80 percent of consumer household spending in the United States alone. They hold the purse strings, and when they've got a tight grip on them as they do now, companies must be shrewder than ever to win them over.

The business of book marketing has changed! The traditional rules longer apply, and a new era of marketing books is upon us - an approach in which authors are authentically engaging their audiences. But where do you start? Today's mega-success authors are not only writers but entrepreneurs who expertly work a strategy that leverages the power of social media, search engine optimization, advertising, speaking, bookstore signings, and a combination of other programs that are incredibly rewarding to the author.

In the wake of the September 11 attacks and the US-led invasion of Iraq, Suzy Hansen, who grew up in an insular conservative town in New Jersey, was enjoying early success as a journalist for a high-profile New York newspaper. Increasingly, though, the disconnect between the chaos of world events and the response at home took on pressing urgency for her. Seeking to understand the Muslim world that had been reduced to scaremongering headlines, she moved to Istanbul.

Have you ever dreamed about writing a romance novel? In this second edition of How to Write a Romance Novel, you'll learn tips and tricks to getting your story started, completed and ready to submit to an editor or agent.

Why has punditry overtaken news, with so many media outlets pushing partisan agendas instead of information? Comedian Stephen Colbert's catchword "truthiness" has captured something essential about our age: that people are more comfortable with ideas that feel true, even if the evidence for those beliefs is thin.

Running with Purpose is a highly engaging listen with insights, inspirational stories, and tangible takeaways for current and aspiring leaders, entrepreneurs, Berkshire Hathaway enthusiasts, and especially the 150+ million runners worldwide and those in the broader running community who continually invest in themselves and put positive energy into the world.

The King of the Ferret Leggers and Other True Stories collects journalist Donald Katz's most fascinating profiles of people whose lives tell us something about business, adventure, sports, politics, culture, and in a brilliant, ancillary way, ourselves. Katz's opening story and the title piece of the book offers a hilarious yet appropriately reverential look at 72-year old Reg Mellor, unparalleled "ferret legging" champion of Yorkshire and the world.

Long renowned as one of the smartest writers on the loose, David Foster Wallace reveals himself in Consider the Lobster to be also one of the funniest. In this program, he ranges far and farther in his search for the original, the curious, or the merely mystifying. He discovers the World's Largest Lobster Cooker at the Maine Lobster Festival and confronts the inevitable question just beyond the butter-or-cocktail-sauce quandary.

If you want to write a children's book, then download How to Write a Children's Book by a person with real life experience and knowledge of this topic. If you have ever wanted to write a true children's classic, then you must dive into a child's mind to see what makes them tick. Within this guide, all your questions will be expertly answered in a way that is simple and easy to understand.

In Voice, Adam Pottle explores the crucial role deafness has played in the growth of his imagination and in doing so presents a unique perspective on a writer's development. Born deaf in both ears, Pottle recounts what it was like growing up in a world of muted sound, and how his deafness has influenced virtually everything about his writing, from his use of language to character and plot choices.

Founder of the phenomenon social media account PreachersNSneakers tackles how faith, capitalism, consumerism, and (wannabe) celebrity have collided and asks both believers and nonbelievers alike: How much is too much?

A passionate and inspiring guide to creating a life built around the creative process. This groundbreaking new work from the best-selling author of The Artist's Way, guides listeners in creating a vision for their lives in which art and life are inextricably linked. According to Julia Cameron, when we allow our creative spirit to serve as our compass, we discover that the art we have always longed to create is suddenly within our grasp. In The Creative Life, Cameron shows listeners how to use their creative hearts and minds to cultivate lives that nourish and sustain their art.

Discover insightful guidance, tools and techniques to become a skilled writer and learn how to share your work with the world. Studies have shown it takes just 21 days to establish a new habit. If there's a skill you've always wanted to take advantage of, the answer is only a few weeks away with Hay House’s 21 Days series.

Imagine writing an enthralling story set in a futuristic world, featuring advanced technology, artificial intelligence, and intergalactic travel. A story that not only captivates audiences but also brings you joy during the creative process.

The beginning is the most important part of your book. The first chapter—probably even the first page—is what makes agents and editors accept or reject a manuscript, and it's what makes readers decide to buy a book or pick another. But writing a compelling opening is hard because there are so many things a great beginning needs to do and so many mistakes to avoid.

With increased compression, every word, every sentence matters more. A writer must learn how to form narratives around caesuras and crevices instead of strings of connections, to move a story through the symbolic weight of images, to master the power of suggestion. With elegant prose, deep readings of other writers, and scaffolded writing exercises, The Art of Brevity takes the listener on a lyrical exploration of compact storytelling, guiding listeners to heighten their awareness of not only what appears on the page but also what doesn't.