English Research

Good books don’t happen by accident. They happen because the author has a plan every step of the way, from their book’s structure to the publishing path that’s best for them. Any author with a great idea and a boatload of gumption can write and publish an impactful nonfiction book, and Hungry Authors is the tool every writer needs to make that happen.

When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over.

Why do three out of four professional football players go bankrupt? How can illiterate jungle dwellers pass a test that tricks Harvard philosophers? And why do billionaires work so hard - only to give their hard-earned money away? When it comes to making decisions, the classic view is that humans are eminently rational. But growing evidence suggests instead that our choices are often irrational, biased, and occasionally even moronic. Which view is right - or is there another possibility?

A pioneer of the New Journalism movement, Hunter S. Thompson wrote with a fire that captured the attention of millions. Here Thompson delivers a mind-bending view of the 1992 presidential race, packed with all the horror, sacrifice, lust, and glory that made this campaign so utterly fascinating.

The members of a massive and growing customer group are highly engaged with one subject: changing their own behavior to be healthier, wealthier, and wiser. Unlike the average consumer, these people are eager and excited to connect with businesses - if they'll help them make these very difficult changes. Nelson calls these people "transformational consumers".

When I decided to write this book, I collected many disparate sources of anti-gravity research and the contributions of possible alien anti-gravity information. The stories of anti-gravity usage in flying craft goes back thousands of years to the stories of Vimanas from ancient Indian texts. There are also a number of aeronautical and space ships which have been built possibly using anti-gravity technologies. These crafts are listed and described here, too. Finding technological methods of defying gravity will have incredible implications for space travel.

Ever dream of writing a book, article, poem, or play that means something to you—and maybe to someone else as well? Do you have an idea you're ready to get down on paper? In Creative Writing For Dummies, you'll learn how to unleash your creative side and become a confident and productive writer.

Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.

In All We Want, award-winning author Michael Harris dismantles our untenable consumer culture and delivers surprising, heartwarming alternatives. Drawing on the wisdom of philosophers, scientists, and artists, Harris uncovers three realms where humans have always found deeper meaning: the worlds of Craft, the Sublime, and Care.

As we explore together how psychology is researched while introducing what makes good research and problems psychological researchers can face, in an engaging conversational tone. By the end of this book, not only will you start to become an expert in how psychology is researched, but you will start your journey to understand human behavior and learn more about yourself as well.

Demographics not only define who we are, where we live, and how our numbers change. For those who can read beyond the raw figures, they open up hidden business opportunities that lie ahead. What will happen when retiring Boomers free up jobs? How will Generation Y alter supermarkets? Which states will have the most dynamic workforces? Will American manufacturing rebound as Asia's population declines? Upside puts this powerful yet little-understood science to work finding answers.

Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.

The concepts in Neurology of Suggestion series are key to human transformation. These concepts start with traditional direct hypnosis methods and indirect suggestion hypnotherapy then incorporates recent findings in mind/body health, modern neuroscience, artificial intelligence, and a touch of Tibetan Buddhism. Our goal was to find a comprehensive transformation technology that is logical, science-based, but easy to master quickly.

In this bold and exhilarating mix of memoir and master class, Melissa Febos tackles the emotional, psychological, and physical work of writing intimately while offering an utterly fresh examination of the storyteller's life and the questions which run through it.

An introduction for everyone. In this rich, fascinating—surprisingly accessible—introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works, and how it affects everyone every day. Rather than a "how to" for hands-on techies, the book serves lay listeners and experts alike by covering new case studies and the latest state-of-the-art techniques.

The Anti-Racist Writing Workshop is a call to create healthy, sustainable, and empowering classroom communities. Award-winning educator Felicia Rose Chavez exposes the invisible politics of power and privilege that have silenced writers of color for far too long. It's more urgent than ever that we consciously work against traditions of dominance in the classroom, but what specific actions can we take to achieve authentically inclusive communities? The Anti-Racist Writing Workshop is a clear, compelling guidebook on a necessary step forward.

Readability, aesthetics, and argumentation are intertwined. Ryan McCarl shows how litigation documents that are easier and more pleasant to read are more likely to persuade judges and other busy readers. The book also discusses parts of legal writing that many guides overlook, including sentence mechanics, writing technology, and typography.

When veteran war reporter Benjamin Hall woke up in Kyiv on the morning of March 14, 2022, he had no idea that, within hours, Russian bombs would nearly end his life. As a journalist for Fox News, Hall had worked in dangerous war zones like Syria and Afghanistan, but with three young daughters at home, life on the edge was supposed to be a thing of the past. Yet when Russia viciously attacked Ukraine in February 2022, Hall quickly volunteered to go. A few weeks later, while on assignment, Hall and his crew were blown up in a Russian strike.

A book for any Canadian who has wanted to self-publish. Get an overview of publishing a book, and answers to some Canadian-specific questions. What is withholding? How do I stop it? What's an ISBN and will I need to mortgage my house to buy one? Should I use Canadian spellings in my book? What publishing platforms are out there? If you’re a Canadian who has always wanted to write and self-publish, this book will give you a great overview of the industry, answer some of the most common questions people have, and get your career off on the right foot.

Succeeding as a sales professional is like being a professional athlete. Whether you're already the top salesperson at your company, or you're simply working hard to reach the next level of success, in order to keep up in a fast-paced, increasingly crowded marketplace - one in which meaningful product differentiation has all but disappeared - you must constantly push yourself to improve, open more doors, and break through the noise to attract and retain the attention of busy and distracted customers.