English Research

The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success

Tracing Your Scottish Ancestors is the National Archives' official guide and is written in an accessible style from the unique perspective of a custodian of the records. It details all the latest internet developments, including a chapter on family history on the web. It also points to more traditional resources, explaining step by step how to research records of births, marriages, and wills.

In All We Want, award-winning author Michael Harris dismantles our untenable consumer culture and delivers surprising, heartwarming alternatives. Drawing on the wisdom of philosophers, scientists, and artists, Harris uncovers three realms where humans have always found deeper meaning: the worlds of Craft, the Sublime, and Care.

In this audiobook, Dave teaches how to analyze an audience and outline a novel so that it can appeal to a wide readership, giving it the potential to become a bestseller. The secrets found in his unconventional approach will help you understand why so many of his authors go on to prominence.

Elevate Your Essay Writing Skills covers how to unpack essay and report questions to find keywords for research materials, how to choose research topics and undertake research, how to overcome barriers with referencing, how to adapt one’s writing skills to the type of essay or report they are working on, and how to use case studies, to name but a few.

I believe that writing short stories in sci-fi, fantasy, horror, post-apocalyptic, and related genres represents a great way to get into indie publishing and finding your ideal audience. Here's my take on why this is so fun, often rewarding, and really exciting.

From the fall of the Soviet Union to the Arab Spring to today’s continuing conflicts, media have played a decisive role in political affairs across the globe—driving the revolutionary changes shaping today’s new world. This is the first book presenting a comprehensive look at the emergence of media as a primary actor, and not merely an observer, of global affairs. With the rise of digital technology, the power of media to intervene in global affairs is in the hands of everyone—including you.

"Citizens" opens up a new way of understanding ourselves and shows us what we must do to survive and thrive – as individuals, as organisations, as nations, even as a species. Jon Alexander's consultancy, the New Citizenship Project, has helped revitalise some of Britain's biggest organisations such as the Co-op, The Guardian and the National Trust. Here, with the New York Times bestselling writer Ariane Conrad, he shows how human history has moved from the Subject Story of kings and empires to the current Consumer Story.

It's not easy for an entrepreneur to get a bank loan, find investors, and make it to the top of your industry. Many business owners find themselves overwhelmed in their business planning process, or even worse, they outsource the planning to an unqualified professional.

Demographics not only define who we are, where we live, and how our numbers change. For those who can read beyond the raw figures, they open up hidden business opportunities that lie ahead. What will happen when retiring Boomers free up jobs? How will Generation Y alter supermarkets? Which states will have the most dynamic workforces? Will American manufacturing rebound as Asia's population declines? Upside puts this powerful yet little-understood science to work finding answers.

"The Elements of Style" is an American English writing style guide in numerous editions. The original was written by William Strunk Jr. in 1918, and it was published by Harcourt in 1920, comprising eight "elementary rules of usage," ten "elementary principles of composition," "a few matters of form," a list of 49 "words and expressions commonly misused," and a list of 57 "words often misspelled."

Lionel Barber was editor of the Financial Times for the tech boom, the global financial crisis, the rise of China, Brexit and mainstream media's fight for survival in the age of fake news. In this unparalleled, no-holds-barred diary of life behind the headlines, he reveals the private meetings and exchanges with political leaders on the eve of referendums, the conversations with billionaire bankers facing economic meltdown, exchanges with Silicon Valley tech gurus and pleas from foreign emissaries desperate for inside knowledge.

In 1976, Linda Trichter Metcalf, then a university English professor, sat down with pen and paper and intuitively started a self-guided writing practice that helped to bring herself into focus and clarify her life as never before. She and a colleague, Tobin Simon, introduced this original method into their classrooms.

Write to Riches will teach you the power of abundance mindset, manifesting your desires, and attracting wealth. You will learn the seven practical steps to harnessing the power of abundance mindset to manifest exponential success, wealth, fandemonium, joy, and ease in your author career. Self-made millionaire and USA Today best-selling romance author Renee Rose walks you through the generative process to create miraculous results with ease and flow.

Whether you’re a born storyteller or need a little assistance from spellcheck and the thesaurus, Lauren Bingham is here to help you make it the “write time” to make your author’s dreams a reality. How to Write a Book: A Book for Anyone Who Has Never Written a Book (But Wants To) is filled with insight into what makes writers tick and how to bring the passion out on paper.

Succeeding as a sales professional is like being a professional athlete. Whether you're already the top salesperson at your company, or you're simply working hard to reach the next level of success, in order to keep up in a fast-paced, increasingly crowded marketplace - one in which meaningful product differentiation has all but disappeared - you must constantly push yourself to improve, open more doors, and break through the noise to attract and retain the attention of busy and distracted customers.

The vast majority of writers begin the storytelling process with only a partial understanding of where to begin. Some labor their entire lives without ever learning that successful stories are as dependent upon good engineering as they are artistry. But the truth is, unless you are master of the form, function, and criteria of successful storytelling, sitting down and pounding out a first draft without planning is an ineffective way to begin. Story Engineering starts with the criteria and the architecture of storytelling, the engineering and design of a story....

Specific tips and advice to help any aspiring writer but especially those with ADHD tendencies. Write on!

The Learning Rainforest is renowned educator Tom Sherrington's attempt to capture various different elements of our understanding and experience of teaching. It is a celebration of great teaching - the joy of it and the intellectual and personal rewards that teaching brings.

For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Understanding their attitudes, interests, spending patterns, buying preferences and the emerging opportunities for profiting by targeted development and marketing of products and services to them is vital to the forward thinking entrepreneur and marketing executive.