English Research

Writers talk about their work in many ways: as an art, as a calling, as a lifestyle. Too often missing from these conversations is the fact that writing is also a business. The reality is, those who want to make a full- or part-time job out of writing are going to have a more positive and productive career if they understand the basic business principles underlying the industry.

This revised and updated edition is a complete resource for anyone who wants to write and produce a television drama series or create an original series, as well as for teachers in screenwriting classes and workshops. It leads listeners step-by-step through each stage of the development and writing process, offering practical industry information and artistic inspiration. This edition also takes listeners into the future, engaging provocative issues about the interface between traditional TV and emerging technologies.

Practical and instructive, Egri provides a framework for writers to analyze and enhance their work. Numerous examples from classical and contemporary literature illustrate his principles, making the book a theoretical guide and hands-on manual for improving storytelling skills. "The Art of Dramatic Writing" has left a lasting impact, influencing generations of writers and remaining a staple in creative writing programs. Its enduring relevance lies in its timeless principles, applicable across genres and mediums.

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.

Story captures our hearts and feeds our imaginations. It reminds us who we are and where we came from. Story gives meaning and direction to our lives as we learn to see it as an affirmation of God’s love. Drawing upon her own experiences, well-known tales in literature, and selected narratives from Scripture, Madeleine L’Engle gently leads the way into the glorious world of story in The Rock That Is Higher. Here she acknowledges universal human longings and considers how literature, Scripture, personal stories, and life experiences all point us toward our true home.

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes can make us poor and unhealthy. We often make bad decisions about education, personal finance, health care, family, and the environment.

The Love-Based Copywriting Philosophy is perfect for anyone who is sick and tired of feeling like you need to use sales-y, slimy, inauthentic strategies to market your business. You ABSOLUTELY can sell more with love, and these books shows you how!

Whether you're a first-time grant writer or a veteran fundraiser, putting together a grant proposal is a daunting task. Thankfully, this up-to-date insider's guide shows you step-by-step how to deal with application forms, give prospective funding sources the specifics they're looking for, and get the money you need.

Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.

The Israel lobby exerts incredible power and influence over America. While some informed voters know the US provides more foreign aid to Israel than any other country, the total flow of charitable, tax dollar, military aid, intelligence, and “opportunity cost” are unknown to those footing the bill - and the lobby is determined to keep it that way. Yet storm clouds are gathering over Israel’s lobby. Public opinion polls asking the right questions indicate Americans are nowhere near as approving as many Israel lobbyists insist.

Writing a Romance Novel For Dummies is the only reference aspiring writers need to get their careers off to the right start. Fully updated to reflect the industry's latest trends and secrets, this book helps you understand what makes a great novel, so you can hone your craft and write books people want to read. We break down the romance subgenres, give you expert tips on plotting and pacing, and walk you through the process of finding an agent and getting published in today's competitive market—or self-publishing like many six-figure authors are doing.

Compelling characters are what keeps readers turning pages and buying books—from fantasies to mysteries to the great literary novel. But how to do you create characters that feel three-dimensional and real on the page? Counsellor and author Eileen Cook shares common psychological techniques to help you build your characters and take your story to the next level. This book covers understanding your character's backstory and how it impacts their choices in your book by doing a structured counselling interview, personality structure, and the Stages of Change.

Technical Writing For Dummies is a master class on how to build a career writing user manuals, e-learning, streaming, simulations, and more. Whether you're new to the field, a seasoned professional, or a technical person who needs to write, this guide arms you with the skills you need to cash in on this flourishing world of technical writing. As a tech writer, you'll need a robust skillset that allows you to offer clear and concise documentation for just about anything. This new edition of Technical Writing For Dummies—updated for today's tech writing advances—can get you there.

Dynamic dialogue can turn an otherwise ordinary novel into a delightful read, but dull, uninspired dialogue will cause readers to lose interest and try something else. In this book, bestselling author William Bernhardt, renowned for his handling of dialogue, explains his techniques for making characters come to life through their words. He explains the importance of matching character and dialogue, of avoiding dialogue that's “on-the-nose,” and the value of using dialogue to suggest what no one will say aloud.

In this modern classic, Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Fully revised and updated to account for new technology and social media, along with two new chapters on the role of stories in the development of civilization and how to adjust your story to your specific goal, Simmons showcases over 100 examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables, and parables from around the world.

"Citizens" opens up a new way of understanding ourselves and shows us what we must do to survive and thrive – as individuals, as organisations, as nations, even as a species. Jon Alexander's consultancy, the New Citizenship Project, has helped revitalise some of Britain's biggest organisations such as the Co-op, The Guardian and the National Trust. Here, with the New York Times bestselling writer Ariane Conrad, he shows how human history has moved from the Subject Story of kings and empires to the current Consumer Story.

Distinguished author Phillip Lopate, editor of the celebrated anthology The Art of the Personal Essay, is universally acclaimed as “one of our best personal essayists” ( Dallas Morning News). Here, combining more than 40 years of lessons from his storied career as a writer and professor, he brings us this highly anticipated nuts-and-bolts guide to writing literary nonfiction. A phenomenal master class shaped by Lopate’s informative, accessible tone, and immense gift for storytelling.

Author Mick West shares over a decade's worth of knowledge and experience investigating and debunking false conspiracy theories through his forum, MetaBunk.org, and sets forth a practical guide to helping friends and loved ones recognize these theories for what they really are. West puts his debunking techniques and best practices to the test with four of the most popular false conspiracy theories today (chemtrails, 9/11 controlled demolition, false flags, and flat Earth) - providing road maps to help you to understand your friend and help them escape the rabbit hole.

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.

Whatever you're writing, you have to make it clear. You could be writing a website, a brochure, or a client presentation. You could be preparing a job application, an email, or a classified ad. Or you might be writing an article or a book. Whatever it is, the clearer you make it, the better your results will be. How to Write Clearly will help. It's an authoritative yet easy-to-digest guide that will make your nonfiction writing more colorful, expressive, and precise. Writing is more than just words on a page. It's a process of communication.