English Research

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.

Terrified of speaking in front of a group? Or simply looking to polish your skills? No matter where you are on the spectrum, this guide will give you the confidence and the tools you need to get results.

In his eye-opening new book, Perv, the award-winning columnist and psychologist Jesse Bering argues that we are all sexual deviants on one level or another. As Bering takes us into the lives of a woman who falls madly in love with the Eiffel Tower, a young man addicted to seductive sneezes, and a pair of deeply affectionate identical twins, among others, he challenges us to move beyond our judgments and attitudes toward "deviant" sex and consider the alternative: What would happen if we rise above our fears and revulsions and accepted our true natures?

In this modern classic, Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Fully revised and updated to account for new technology and social media, along with two new chapters on the role of stories in the development of civilization and how to adjust your story to your specific goal, Simmons showcases over 100 examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables, and parables from around the world.

Onboarding is the most important part of the customer journey, yet many B2B companies fail to act proactively at the start of the relationship. Instead, customer success teams are stuck making heroic efforts to save accounts and fighting fires when customers inevitably run into problems or get stuck. In Onboarding Matters, Donna Weber shares the Orchestrated Onboarding™ framework that she implements with leading B2B companies to turn onboarding from a missed opportunity into a competitive advantage.

A definitive collection of wisdom on every style of writing and a celebration of the transformative power of the written word from one of the most influential writers and thinkers of the modern age, C. S. Lewis, the beloved author of the Chronicles of Narnia series, Mere Christianity, The Screwtape Letters, and other revered classics.

A summary of 25 years of philosophical study resulting from an investigation into the UFO phenomenon. This study began with investigation into the metaphysical aspects of the paranormal phenomenon. The progression from physical sightings to metaphysical implications is carefully traced in Secrets of the UFO and serves as an introduction to the Law of One series.

Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation. Now in Storynomics, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising.

Wonderbook has become the definitive guide to writing science fiction and fantasy by offering an accessible, example-rich approach that emphasizes the importance of playfulness as well as pragmatism. The book features sidebars and essays from some of the biggest names working in the field today, including George R. R. Martin, Lev Grossman, Neil Gaiman, Michael Moorcock, and Karen Joy Fowler. For the fifth anniversary of the original publication, Jeff VanderMeer has added writing exercises, creating the ultimate volume of inspiring advice.

In this bold and exhilarating mix of memoir and master class, Melissa Febos tackles the emotional, psychological, and physical work of writing intimately while offering an utterly fresh examination of the storyteller's life and the questions which run through it.

BlackBerry Planet tells the behind-the-scenes story of how this little device became the machine that connected the planet. Starting with the early years of Mike Lazaridis' invention and his founding of Research in Motion at age 23, it details his drive to innovate, developing what was a glorified pager into the essential corporate communicator, used by everyone from dealmakers to the Queen, from movie stars to the entire US Congress.

Pax, a cunning street rat without a class, navigates life in a city constantly threatened by monstrous beast waves. He's dedicated to keeping his crew safe and fed, especially after his family vanished without a trace. But when his best friend is captured, Pax risks it all—even his freedom—on the eve of the Awakening.

One of Michiko Kakutani's (New York Times) top 10 books of 2016. A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film photography to brick-and-mortar retail, are now springing with new life. Notebooks, records, and stationery have become cool again.

In 1976, Linda Trichter Metcalf, then a university English professor, sat down with pen and paper and intuitively started a self-guided writing practice that helped to bring herself into focus and clarify her life as never before. She and a colleague, Tobin Simon, introduced this original method into their classrooms.

A practical and inspiring guide to transformational personal storytelling, The Story You Need to Tell is the product of Sandra Marinella’s pioneering work with veterans and cancer patients, her years of teaching writing, and her research into its profound healing properties. Riveting true stories illustrate Marinella’s methods for understanding, telling, and editing personal stories in ways that foster resilience and renewal. She also shares her own experience of using journaling and expressive writing to navigate challenges including breast cancer and postpartum depression.

You are invited to embark on a sacred writing journey. Along the way, author Beth Kempton will teach you how to free your mind so your body can create, transform your relationship to fear, write anytime, anywhere, and share your words with confidence. Being a fearless writer has little to do with validation and accolades. Rather it is about ritual, commitment, developing an acute awareness of beauty, dancing with inspiration, listening to the world outside yourself and going deep within. The Way of the Fearless Writer is your guide to this creative, transformational journey.

K-beauty has captured imaginations worldwide by promising a kind of mesmerizing perfection. Its skincare and makeup products—creams packaged to look like milkshakes or pandas, and snail mucus face masks, to name a few—work together to fascinate us, champion consumerism, and invite us to indulge. In the four years Elise spent in Seoul as NPR’s bureau chief, the global K-beauty industry quadrupled. Today it's worth $10 billion and is only getting bigger as it rides the Hallyu wave around the globe.

What is the secret process for turning your food product idea into a shelf-stable manufactured item? Having a business plan is one thing, but the magic happens in the food science laboratory! The technical part of the food industry has always been a mystery because most food scientists work directly for food companies and are not allowed to share proprietary methods or know-how.

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.

Engaging users is essential to every area of online business... Discover everything you need to know to make sure that happens. Are you considering a career in UX design? Or maybe you collaborate with UX designers and don’t fully understand what it is they do…It’s a field that flummoxes many people because it’s such a fast-growing industry, and if you have no background in design, it can seem like an intimidating field to break into.