English Research

Cheap fashion has fundamentally changed the way most Americans dress. Stores ranging from discounters like Target to fast fashion chains like H&M now offer the newest trends at unprecedentedly low prices. Retailers are producing clothes at enormous volumes in order to drive prices down and profits up, and they've turned clothing into a disposable good.

Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success.

All successful writers use resonance to enhance their stories by drawing power from stories that came before, by resonating with their audiences' experiences, and by resonating within their own works. In this book, you'll learn exactly what resonance is and how to use it to make your stories more powerful. You'll see how it is used in literature and other art forms, and how one writer, J. R. R. Tolkien, mastered it in his work.

When you think of unforgettable characters from books you’ve read, who comes to mind? James Bond, Harry Potter, Scarlett O’Hara, Elizabeth Bennett, Atticus Finch, Sherlock Holmes? These are just some of the most iconic characters in fiction. They are so memorable that even decades or centuries later, they still captivate our imagination. But what exactly is it about them that keeps generations so invested in them? Writers apply certain rules and tricks with their characters to make their stories shine. With this guide, you’ll find out exactly what they are.

Where do writers learn their best moves? They use a technique that Roy Peter Clark calls X-ray reading, a form of reading that lets you penetrate beyond the surface of a text to see how meaning is actually being made. In The Art of X-Ray Reading, Clark invites you to don your X-ray reading glasses and join him on a guided tour through some of the most exquisite and masterful literary works of all time, from The Great Gatsby to Lolita to The Bluest Eye and many more.

This highly respected veteran newsman shares the stories he's long kept under wraps. Schieffer goes beyond the news everyone is familiar with to share the compelling anecdotes only his colleagues were previously privy to. Says the author, "I want to tell you about the parts that didn't get on television or in the paper." The result is an eye-opening glimpse behind the scenes of the news business.

This book is for a very small percentage of business people. You see, most people in business are not trying to use Category Design to create a new category that changes the future and generates exponential new value. Instead, many people in business are trying to “not get fired.” Many people want to go to work, make a contribution, and go home.

We’re looking forward to guiding you through what we know can be a rather overwhelming experience—but with the right knowledge and chutzpah you’ll see that self-publishing is one of the most thrilling and meaningful journeys a writer can take. I’m Janita, and I’m going to teach you the lessons I’ve learned over the past ten years in the independent publishing industry.

A passionate and inspiring guide to creating a life built around the creative process. This groundbreaking new work from the best-selling author of The Artist's Way, guides listeners in creating a vision for their lives in which art and life are inextricably linked. According to Julia Cameron, when we allow our creative spirit to serve as our compass, we discover that the art we have always longed to create is suddenly within our grasp. In The Creative Life, Cameron shows listeners how to use their creative hearts and minds to cultivate lives that nourish and sustain their art.

The Complete Art of World Building brings together volumes one through three in The Art of World Building series. This how-to guide will make listeners a master of inventing imaginary worlds and help a setting stand out from the multitude of fantasy and SF worlds audiences see.

This House of Grief is a heartbreaking audiobook by one of Australia's most admired authors. Anyone can see the place where the children died. You take the Princes Highway past Geelong, and keep going west in the direction of Colac. Late in August 2006, soon after I had watched a magistrate commit Robert Farquharson to stand trial before a jury on three charges of murder, I headed out that way on a Sunday morning, across the great volcanic plain.

Expanding on the author's highly successful process for doubling daily word counts, this audiobook - a combination of reworked blog posts and new material - offers practical writing advice for anyone who's ever longed to increase their daily writing output.

This seminal work of nonfiction recounts the new, journalistic mass movement of today. Compiled from more than a decade of investigative reporting, coupled with a vast reference of philosophical research, American Muckraker is the definitive guide of truth-telling in the video age.

Carson Bradley is the CEO of Bradley Pharmaceutical Corporation, a powerful and influential multi-billion dollar drug empire. His wealth spans beyond anyone's imagination, but is useless to his lonely soul, which has been dormant since the death of his first love to cancer. Every day he strives for the sake of his research because he's determined to eradicate that vile disease forever. Lillian Ly is a young, humble medical student whose compassion for people is boundless.

McEwen espouses the pleasure to be found in slowing down, both for the ease and comfort of the thing itself (taking time to go for a walk, to write down one's dreams, to read, to talk, to pray), and for its impact on creativity. There are chapters on walking, talking, drawing, dreaming, on "making space", on pausing/praying, on telling stories. World Enough and Time is aimed at the educated general listener, could be used as a creative primer, and will be of interest to creative-writing students and artists in every genre.

Women drive 80 percent of consumer spending. The most powerful determining factor for how we see the world is gender. In today's business market, women hold buying power of $4.4 trillion in the United States alone. Mastering the skills to tap into the world's largest buying segment will give you the competitive advantage you need. In this audiobook, Dawn Jones shares seven techniques for bridging the gap and capturing more business.

No one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O'Reilly to Bill Maher, America's leading pundits, prognosticators, and CEOs turn to Luntz to explain the present and to predict the future. With all the upheavals of recent events, the plans and priorities of the American people have undergone a seismic shift.

A book for any Canadian who has wanted to self-publish. Get an overview of publishing a book, and answers to some Canadian-specific questions. What is withholding? How do I stop it? What's an ISBN and will I need to mortgage my house to buy one? Should I use Canadian spellings in my book? What publishing platforms are out there? If you’re a Canadian who has always wanted to write and self-publish, this book will give you a great overview of the industry, answer some of the most common questions people have, and get your career off on the right foot.

Black Ops Advertising dissects this rapid rise of "sponsored content," a strategy whereby advertisers have become publishers and publishers create advertising - all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements.

The Power of Memoir is a pioneering how-to book that provides a new step-by-step program to use memoir writing as a therapeutic process. By going through these steps, you'll learn how to choose the significant milestones and turning points that make up a coherent story leading to a life-changing epiphany.