English Research

Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it - from industrial giants such as Mercedes-Benz and Cummins Engine to Silicon Valley sweethearts such as Apple and Google to digital innovators like Warby Parker and Peloton.

In this groundbreaking audiobook, Pauline Brown, a former leader of the world’s top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligence - or "the other AI", as Brown refers to it.

Moving from her childhood in Oakland and growing up with her Chinese parents through her success as a novelist, Amy Tan delves into her creative interests in music, the paralysis of beginning a new project, journal writing, and travelling. Where the Past Begins chronicles the making of a writer. With characteristic humor and poignant observation, Tan weaves a nontraditional introspective narrative that is as complex and vibrant as this beloved American novelist's fiction.

The Story Grid is a tool developed by editor Shawn Coyne to analyze stories and provide helpful editorial comments. It's like a CT Scan that takes a photo of the global story and tells the editor or writer what is working, what is not, and what must be done to make what works better and fix what's not. The Story Grid breaks down the component parts of stories to identify the problems. And finding the problems in a story is almost as difficult as the writing of the story itself (maybe even more difficult).

In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

Some of the most rewarding pages in Henry Miller's books concern his self-education as a writer. He tells, as few great writers ever have, how he set his goals, how he discovered the excitement of using words, how the books he read influenced him, and how he learned to draw on his own experience.

Houston publishes so many books a year that he can't possibly write them himself. He has a ghost team; writers, agents, publishers. So when he takes a year out to write something of quality, a novel that will win prizes, a lot of people stand to lose their livelihoods. Now Houston, the prime suspect in his wife's murder, has disappeared. He could be anywhere and there are many who'd like to find him.

Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns, and his own original research.

This audiobook is the essential guide to profiting from silver’s generational opportunity. Whether you are a novice or professional, this audiobook will help you learn silver’s role throughout history, and how it is uniquely positioned to benefit from inflation and the green revolution.

Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change. By starting with outcomes instead of processes, the most effective companies understand what people want to do and why they aren't already doing it, then build products and services to bridge the gap. Wallaert underscores with clarity and humor how this approach can improve the way we work and live.

A guide to writing a full-length transformational nonfiction book, from an editor with two decades' experience working with authors from all walks of life.

Luck is a four-letter-word in business circles. But the truth is that fortune plays a part in every success story - and every failure. In Go Luck Yourself, one of the world’s leading brand strategists explains how a hunting trip led to the invention of VELCRO®. How a little mermaid inspired a famous campaign for Amazon. How a stolen rabbit spurred on Walt Disney. And more importantly, how you can stack the odds in your brand’s favour.

Can you learn how to write comedy? Absolutely - anyone can. Scott Dikkers will tell you how. He's co-founder and longest-serving editor-in-chief of The Onion, the world's most popular humor publication, and founder of The Onion Training Center at the Second City in Chicago. He's also a number one best-selling humor author and winner of the Thurber Prize for American Humor. In How to Write Funnier, he tells you everything you need to know to start writing funny stories, how to write funny scenes, and how to write funny sketches.

Learn proven principles to create and maintain a clear, effective marketing strategy that attracts your ideal clients, generates greater profits, and is easy for you and your team to follow.

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.

As Random House’s copy chief, Dreyer has upheld the standards of the legendary publisher for more than two decades. He is beloved by authors and editors alike - not to mention his followers on social media - for deconstructing the English language with playful erudition. Now, he distills everything he has learned from the myriad books he has copyedited and overseen into a useful guide not just for writers but for everyone who wants to put their best prose foot forward.

On the morning of July 3, 1994, a misreported forest fire on Storm King Mountain in Colorado became one of the greatest tragedies in the annals of firefighting. In this dramatic reconstruction of the disaster and its aftermath, John N. MacLean tells the heroic and cautionary story of nature at its most unforgiving.

Why are people named Kim, Kelly, and Ken more likely to donate to Hurricane Katrina victims than to Hurricane Rita victims? Are you really more likely to solve puzzles if you watch a light bulb illuminate? How did installing blue lights along a Japanese railway line halt rising crime and suicide rates? Can decorating your walls with the right artwork make you more honest? The human brain is fantastically complex, having engineered space travel and liberated nuclear energy, so it's no wonder that we resist the idea that we're deeply influenced by our surroundings.

In this bold and exhilarating mix of memoir and master class, Melissa Febos tackles the emotional, psychological, and physical work of writing intimately while offering an utterly fresh examination of the storyteller's life and the questions which run through it.

You are invited to embark on a sacred writing journey. Along the way, author Beth Kempton will teach you how to free your mind so your body can create, transform your relationship to fear, write anytime, anywhere, and share your words with confidence. Being a fearless writer has little to do with validation and accolades. Rather it is about ritual, commitment, developing an acute awareness of beauty, dancing with inspiration, listening to the world outside yourself and going deep within. The Way of the Fearless Writer is your guide to this creative, transformational journey.