English Theory

Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalization. Personalized is a playbook for delivering true personalization at scale. With detailed examples across industries—including retail, health care, banking, technology, and travel—this book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.

In IRREPLACEABLE, you will discover techniques to boost your career using AI—without losing your job to automation; secrets to unlocking your uniquely human abilities—ones AI can never replicate; counterintuitive methods to raise Future-ready children; strategies to avoid falling into the "AI Obesity" trap; and blueprints for leveraging AI to turn your company into an unstoppable force of innovation.

In ChatGPT and the Future of AI, the sequel to The Deep Learning Revolution, Terrence Sejnowski offers a nuanced exploration of large language models (LLMs) like ChatGPT and what their future holds. How should we go about understanding LLMs? Do these language models truly understand what they are saying? Or is it possible that what appears to be intelligence in LLMs may be a mirror that merely reflects the intelligence of the interviewer? In this book, Sejnowski answers all our urgent questions about this astonishing new technology.

Fukuyama examines the effects of corruption on governance, and why some societies have been successful at rooting it out. He explores the different legacies of colonialism in Latin America, Africa, and Asia, and offers a clear-eyed account of why some regions have thrived and developed more quickly than others. And he boldly reckons with the future of democracy in the face of a rising global middle class and entrenched political paralysis in the West.

David Kilcullen was one of the architects of America's strategy in the late phases of the second Gulf War, and also spent time in Afghanistan and other hotspots. In Blood Year, he provides a view of the current situation in the Middle East and analyzes how America and the West ended up in such dire circumstances. This is an essential book for anyone interested in understanding not only why the region has collapsed into utter chaos, but also what the US can do to alleviate the grim situation.

Internationally renowned Bible teacher Derek Prince explains that any believer who is not manifesting gifts of the Spirit is living far below the level of God’s provision for his life. One of our greatest necessities in the church today is to demonstrate through the power of the Spirit that Jesus is alive and that His gospel is true. The world needs to see the manifestation of the presence of God. Believers need the ministry of the body of Christ through spiritual gifts. The Gifts of the Spirit reveals how we can fulfill both of these needs—practically and powerfully.

On the morning of April 26, 1986, Europe witnessed the worst nuclear disaster in history: the explosion of a reactor at the Chernobyl Nuclear Power Plant in Soviet Ukraine. Dozens died of radiation poisoning, fallout contaminated half the continent, and thousands fell ill. In Chernobyl, Serhii Plokhy draws on new sources to tell the dramatic stories of the firefighters, scientists, and soldiers who heroically extinguished the nuclear inferno. He lays bare the flaws of the Soviet nuclear industry....

Virtually all human societies were once organized tribally, yet over time most developed new political institutions which included a central state that could keep the peace and uniform laws that applied to all citizens. Some went on to create governments that were accountable to their constituents. We take these institutions for granted, but they are absent or are unable to perform in many of today’s developing countries—with often disastrous consequences for the rest of the world.

In Your AI Survival Guide, Sol Rashidi delivers an insightful and practical discussion of how to deploy artificial intelligence in your company. Having helped IBM launch Watson in 2011, Sol has firsthand knowledge of the ups, downs, and change management intricacies that can help you with a successful deployment beyond all the AI hype. She walks you through various frameworks for how to establish your AI strategy, pick your use cases, prepare your non-technology teams, and overcome the most common obstacles standing in the way of successfully implementing AI in your business.

America’s backstory is a whitewashed mythology implanted in our collective memory. It should come as no surprise that the dominant narrative of American history is blighted with errors and oversights—after all, history books were written by white men with their perspectives at the forefront. It could even be said that the devaluation and erasure of the Black experience is as American as apple pie. In Black AF History, Michael Harriot presents a more accurate version of American history.

An insider of both the Bush and Obama administrations offers an irrefutable indictment of the mishandling of the $700 billion Troubled Asset Relief Program bailouts and the extreme degree to which our government officials—from both parties—served the interests of Wall Street at the expense of the public. From his first day on the job as the special inspector general in charge of overseeing the distribution of the bailout money, Neil Barofsky found that the officials at the Treasury Department in charge of the bailouts were in thrall to the interests of the big banks.

Why do well-intentioned plans for improving the human condition go tragically awry? Author James C. Scott analyzes failed cases of large-scale authoritarian plans in a variety of fields. Centrally managed social plans misfire, Scott argues, when they impose schematic visions that do violence to complex interdependencies that are not - and cannot - be fully understood. Further, the success of designs for social organization depends upon the recognition that local, practical knowledge is as important as formal, epistemic knowledge.

A Wicked War presents the definitive history of the 1846 war between the United States and Mexico - a conflict that turned America into a continental power. Amy Greenberg describes the battles between American and Mexican armies, but also delineates the political battles between Democrats and Whigs - the former led by the ruthless Polk, the latter by the charismatic Henry Clay and a young representative from Illinois named Abraham Lincoln. Greenberg brilliantly recounts this key chapter in the creation of the United States authority and narrative flair.

History has focused on Hitler's use of charisma and terror, asserting that the dictator made few concessions to maintain power. Nathan Stoltzfus, the award-winning author of Resistance of Heart: Intermarriage and the Rosenstrasse Protest in Germany, challenges this notion, assessing the surprisingly frequent tactical compromises Hitler made in order to preempt hostility and win the German people's complete fealty.

ChatGPT For Dummies demystifies the artificial intelligence tool that can answer questions, write essays, and generate just about any kind of text it's asked for. This powerful example of generative AI is widely predicted to upend education and business. In this book, you'll learn how ChatGPT works and how you can operate it in a way that yields satisfactory results. You'll also explore the ethics of using AI-generated content for various purposes.

Adler, along with Freud and Jung, created an entirely new branch of psychology, namely psychoanalysis. What Life Should Mean to You brings his conclusions to a popular audience. It covers adolescence, feelings of superiority and inferiority, the importance of cooperation, work, friendship, love, and marriage.

No Bull Music Theory for Guitarists is the groundbreaking guitar theory book for guitar players. Now, guitarists of all levels can understand most of the music theory they'll ever need, without the confusion. Easy-to-understand language, explanations, and practical examples mean you can understand in hours music theory concepts that can confuse guitar players for years. No music reading or theory knowledge required!

The foundations of capitalism are being battered by a flood of altruism, which is the cause of the modern world's collapse. This was the view of Ayn Rand, a view so radically opposed to prevailing attitudes that it constituted a major philosophic revolution. In this series of essays, she presented her stand on the persecution of big business, the causes of war, the default of conservatism, and the evils of altruism.

In his first book for a general audience, Mandelbrot, with co-author Richard L. Hudson, shows how the dominant way of thinking about the behavior of markets-a set of mathematical assumptions a century old and still learned by every MBA and financier in the world-simply does not work. As he did for the physical world in his classic The Fractal Geometry of Nature, Mandelbrot here uses fractal geometry to propose a new, more accurate way of describing market behavior.

More than a mere overview, the book offers listeners a strong grounding in the basic principles of Jung's analytical psychology in addition to illuminating insights.