English Theory

Dan Kennedy and Parthiv Shah leverage their extensive marketing expertise to teach you proven, no-nonsense strategies for achieving successful marketing automation. This exceptional addition to the No B. S. series is essential for anyone aiming to harness software and cutting-edge technology to elevate their marketing efforts.

When and how did the universe begin? Why are we here? What is the nature of reality? Is the apparent “grand design” of our universe evidence of a benevolent creator who set things in motion—or does science offer another explanation? In The Grand Design, Stephen Hawking and Leonard Mlodinow present the most illuminating scientific thinking about these and other abiding mysteries of the universe, in nontechnical language marked by brilliance and simplicity.

Artificial intelligence does the seemingly impossible - driving cars, trading stocks, and teaching children. But facing the sea change that AI will bring can be paralyzing. How should companies set strategies, governments design policies, and people plan their lives for a world so different from what we know? In Prediction Machines, three eminent economists recast the rise of AI as a drop in the cost of prediction. With this single, masterful stroke, they lift the curtain on the AI-is-magic hype and show how basic tools from economics provide clarity about the AI revolution and a basis for action by CEOs, managers, policy makers, investors, and entrepreneurs.

Rewriting the pernicious, enduring relationship between blackness and animality in the history of Western science and philosophy, Becoming Human breaks open the rancorous debate between Black critical theory and posthumanism. Through the cultural terrain of literature by Toni Morrison, Nalo Hopkinson, Audre Lorde, and Octavia Butler, the art of Wangechi Mutu and Ezrom Legae, and the oratory of Frederick Douglass, Zakiyyah Iman Jackson both critiques and displaces the racial logic that has dominated scientific thought since the Enlightenment.

What does the Bible teach about God, Jesus and the Holy Spirit? What do angels, Satan and demons have to do with reality? What place should the Bible or church have in my life? Perhaps you think you know what others are telling you to believe, but deep down inside you do wonder, "What is really important to my own faith?" If so, you need to know....a Christian's faith must be grounded in truth!

What is consciousness? How do physical processes in the brain give rise to the self-aware mind and to feelings as profoundly varied as love or hate, aesthetic pleasure or spiritual yearning? These questions today are among the most hotly debated issues among scientists and philosophers. Philosopher David J. Chalmers offers a cogent analysis of this heated debate as he unveils a major new theory of consciousness, one that rejects the prevailing reductionist trend of science, while offering provocative insights into the relationship between mind and brain.

In the 21st century, humanity is reaching new heights of scientific understanding - and at the same time appears to be losing its mind. How can a species that developed vaccines for COVID-19 in less than a year produce so much fake news, medical quackery, and conspiracy theorizing? Pinker rejects the cynical cliché that humans are an irrational species - cavemen out of time saddled with biases, fallacies, and illusions.

In this compelling, behind-the-scenes account, former top CIA officer and Cuba expert Brian Latell examines the extraordinary Castro brothers and the impending dynastic succession of Fidel's younger brother, Raul. Exploring the brothers' remarkable relationship, he reveals how Fidel and Raul have collaborated, divided responsibilities, and resolved disagreements for more than 46 years, a challenge to the notion that the little-known Raul has been an insignificant player.

An acclaimed chronicler of the Civil Rights Movement, Peniel Joseph presents this sweeping overview of a key component of the struggle for racial equality: the Black Power movement. This is the story of the men and women who sacrificed so much to begin a more vocal and radical push for social change in the 1960s and 1970s.

Before he grew up and became one of Washington's most respected reporters and editors, Andrew Ferguson was, of all things, a Lincoln buff, with the photos hung on his bedroom wall to prove it. Decades later, Ferguson's latent buffdom is reignited. In Land of Lincoln, he embarks on a curiosity-fueled coast-to-coast journey through contemporary Lincoln Nation, encountering everything from hatred to adoration to opportunism and all manner of reaction in between.

Recalling the classic warnings against militarism, from George Washington's farewell address to Dwight Eisenhower's denunciation of the military-industrial complex, Johnson explores the trend of militarism that is bankrupting the United States and creating conditions for a new century of virulent blowback.

When Alexandra ("Bo") Fuller was home in Zambia a few years ago, visiting her parents for Christmas, she asked her father about a nearby banana farmer who was known for being a "tough bugger". Her father's response was a warning to steer clear of him; he told Bo: "Curiosity scribbled the cat." Nonetheless, Fuller began her strange friendship with the man she calls K, a white African and veteran of the Rhodesian war.

Back by popular demand, the bestselling Politically Incorrect Guides provide an unvarnished, unapologetic overview of the topics every American needs to know. The Politically Incorrect Guide to the Presidents, Part 1 profiles America’s early presidents, from George Washington to William Howard Taft.

In May 1940, with France on the verge of defeat, Britain alone stood in the path of the Nazi military juggernaut. Survival seemed to hinge on the leadership of Winston Churchill, whom the king reluctantly appointed prime minister as Germany invaded France. Churchill's reputation as one of the great 20th-century leaders would be forged during the coming months and years as he worked tirelessly first to rally his country and then to defeat Hitler.

Inspired by the work of Psychologist Erich Fromm, who asserted that the fear of freedom propels anxiety-ridden people into authoritarian settings, Blumenthal explains in a compelling narrative how a culture of personal crises has defined the radical right, transforming the Republican party for the next generation and setting the stage for the future of American politics.

From the latest applications of AI to blockchain-enabled business models to 5G networks, the most important technological innovations of the past year are reshaping the present and future of business. What should you and your company be doing now to take advantage of the new opportunities they are creating? The Year in Tech, 2021 will help you understand today's most essential thinking on these topics, what the latest tech innovations mean for your organization, and how you can use them to compete and win in the new landscape of business.

Far too often, public discussion of science is carried out by journalists, voters, and politicians who have received their science secondhand. The Story of Western Science shows us the joy and importance of reading groundbreaking science writing for ourselves and guides us back to the masterpieces that have changed the way we think about our world, our cosmos, and ourselves.

US psychologist Abraham Maslow’s A Theory of Human Motivation is a classic of psychological research that helped change the field for good. Like many field-changing thinkers, Maslow was not just a talented researcher, he was also a creative thinker - able to see things from a new perspective and show them in a different light. He studied what he called exemplary people such as Albert Einstein, Jane Addams, Eleanor Roosevelt, and Frederick Douglass rather than mentally ill or neurotic people.

Milton Friedman is one of the most famous economists in history. His writings and theories on everything from capitalism and freedom to deregulation and welfare have inspired movements, influenced government policies, and changed the course of America’s economic history. Now, acclaimed Friedman biographer Lanny Ebenstein brings together 20 of Friedman’s greatest essays in The Indispensable Milton Friedman: Essays on Politics and Economics.

Our beliefs constitute a large part of our knowledge of the world. We have beliefs about objects, about culture, about the past, and about the future. We have beliefs about other people, and we believe that they have beliefs as well. We use beliefs to predict, to explain, to create, to console, to entertain. Some of our beliefs we call theories, and we are extraordinarily creative at constructing them. Theories of quantum mechanics, evolution, and relativity are examples.