English Theory

Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalization. Personalized is a playbook for delivering true personalization at scale. With detailed examples across industries—including retail, health care, banking, technology, and travel—this book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.

What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety; these notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened.

Work with data like a pro using this guide that breaks down how to organize, apply, and most importantly, understand what you are analyzing in order to become a true data ninja.

The Great Recession, institutional dysfunction, a growing divide between urban and rural prospects, and failed efforts to effectively address immigration have paved the way for a populist backlash that disrupts the postwar bargain between political elites and citizens. Whether today's populism represents a corrective to unfair and obsolete policies or a threat to liberal democracy remains up for debate. To respond to today's crisis, good leaders must strive for inclusive economic growth while addressing social and cultural issues, including demographic anxiety, with frank attention.

From the Satanic Panic to the anti-vaxx movement, it's always been human nature to believe we're being lied to by the powers that be (and sometimes, to be fair, we absolutely are). But while it can be fun to indulge in a bit of Deep State banter on the family Whatsapp group, recent times have shown us that some of these theories have taken on a life of their own—and in our dogged quest for the truth, it appears we might actually be doing it some damage.

The white power movement in America wants a revolution. It has declared all-out war against the federal government and its agents, and has carried out - with military precision - an escalating campaign of terror against the American public. In Bring the War Home, Kathleen Belew gives us the first full history of the movement that consolidated in the 1970s and 1980s around a potent sense of betrayal in the Vietnam War and made tragic headlines in the 1995 bombing of the Oklahoma City federal building.

Since 1946, Henry Hazlitt's best-selling Economics in One Lesson has popularized the belief that economics can be boiled down to one simple lesson: market prices represent the true cost of everything. But one-lesson economics tells only half the story. It can explain why markets often work so well, but it can't explain why they often fail so badly - or what we should do when they stumble. In Economics in Two Lessons, John Quiggin teaches both lessons, offering a masterful introduction to the key ideas behind the successes - and failures - of free markets.

The story of Donald Trump’s rise to power is the story of a buried American history - buried because people in power liked it that way. It was visible without being seen, influential without being named, ubiquitous without being overt. Sarah Kendzior’s Hiding in Plain Sight pulls back the veil on a history spanning decades, a history of an American autocrat in the making. In doing so, she reveals how our continual loss of freedom, the rise of consolidated corruption, and the secrets behind a burgeoning autocratic United States have been hiding in plain sight for decades.

While the North prevailed in the Civil War, ending slavery and giving the country a "new birth of freedom," Heather Cox Richardson argues in this provocative work that democracy's blood-soaked victory was ephemeral. The system that had sustained the defeated South moved westward and there established a foothold. It was a natural fit. Settlers from the East had for decades been pushing into the West, where the seizure of Mexican lands at the end of the Mexican-American War and treatment of Native Americans cemented racial hierarchies....

Tobacco is the quintessential American product. From Jamestown to the Marlboro Man, the plant occupied the heart of the nation's economy and expressed its enduring myths. But today smoking rates have declined and smokers are exiled from many public spaces. The story of tobacco's fortunes may seem straightforward: Science triumphed over our addictive habits and the cynical machinations of tobacco executives. Yet the reality is more complicated. Both the cigarette's popularity and its eventual decline reflect a parallel course of shifting political priorities.

In How to Create a Mind, Ray Kurzweil presents a provocative exploration of the most important project in human-machine civilization: reverse-engineering the brain to understand precisely how it works and using that knowledge to create even more intelligent machines. Kurzweil discusses how the brain functions, how the mind emerges, brain-computer interfaces, and the implications of vastly increasing the powers of our intelligence to address the world’s problems.

What is consciousness? How do physical processes in the brain give rise to the self-aware mind and to feelings as profoundly varied as love or hate, aesthetic pleasure or spiritual yearning? These questions today are among the most hotly debated issues among scientists and philosophers. Philosopher David J. Chalmers offers a cogent analysis of this heated debate as he unveils a major new theory of consciousness, one that rejects the prevailing reductionist trend of science, while offering provocative insights into the relationship between mind and brain.

In the popular imagination, superhuman artificial intelligence is an approaching tidal wave that threatens not just jobs and human relationships, but civilization itself. Conflict between humans and machines is seen as inevitable and its outcome all too predictable. In this groundbreaking audiobook, distinguished AI researcher Stuart Russell argues that this scenario can be avoided, but only if we rethink AI from the ground up. Russell begins by exploring the idea of intelligence in humans and in machines.

This invaluable, easy-to-understand guide to world politics and government offers an accessible introduction to more than 80 of the most important theories and big ideas of leaders and politicians throughout history. The Politics Book makes government and politics easy to understand by explaining the big ideas simply. The key events in political history are outlined from the origins of political thinking by Confucius and Aristotle to modern-day activists such as Martin Luther King and Nelson Mandela.

Delving into a world once shrouded in mystery, this investigative report provides a fascinating account of the annual meetings of the world's most powerful people, The Bilderberg Group. Since first meeting in 1954 at the Bilderberg Hotel in the Netherlands, The Bilderberg Group has been comprised of prime ministers, presidents and the wealthiest CEOs of the world, all deliberating the economic and political future of humanity.

Widely regarded as his major work, Crowley's Magick in Theory and Practice is an extensive treatise on magick, a system of Western occult practice synthesized from many sources, including Eastern yoga, hermeticism, medieval grimoires, contemporary magical theories, and Crowley's own original contributions. As important today as when it was first written, Magick in Theory and Practice is essential listening for anyone interested in occultism.

The vagus nerve connects your throat to your facial muscles and extends from your brain stem to your intestines and stomach. Peak emotional and physical well-being is directly correlated to a healthy vagus nerve, leading to alleviation of the negative effects of PTSD, anxiety, and depression.

The foundations of capitalism are being battered by a flood of altruism, which is the cause of the modern world's collapse. This was the view of Ayn Rand, a view so radically opposed to prevailing attitudes that it constituted a major philosophic revolution. In this series of essays, she presented her stand on the persecution of big business, the causes of war, the default of conservatism, and the evils of altruism.

In practical terms, making AI your ally and guide depends on the art of the prompt, the questions a user poses to a chatbot. As Chopra shows in detail, by asking the right questions, you can bring AI into your inner world, which is where personal growth happens. Chopra provides a personal assessment for you to better understand yourself and exercises to help you expand your awareness in any part of your life.

To be sure, neoliberalism has contributed to a number of alarming trends, not least of which has been a massive growth in income inequality. Yet as the eminent historian Gary Gerstle argues in The Rise and Fall of the Neoliberal Order, these indictments fail to reckon with the full contours of what neoliberalism was and why its worldview had such persuasive hold on both the right and the left for three decades.