English Theory

Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalization. Personalized is a playbook for delivering true personalization at scale. With detailed examples across industries—including retail, health care, banking, technology, and travel—this book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.

In the movies, robots can be terrifying. In reality, thinking machines are disrupting the world in ways that are even more disturbing than in Hollywood fantasies - but they also have the potential to change our lives for the better. In this stirring, visionary work, acclaimed roboticist Dr. Ayanna Howard explores how the tech world’s racial and sexual biases are infecting the next generation of Artificial Intelligence, with profoundly negative effects for humans of all genders and races.

At the height of the Cold War, JFK risked committing the greatest crime in human history: starting a nuclear war. Horrified by the specter of nuclear annihilation, Kennedy gradually turned away from his long-held Cold Warrior beliefs and toward a policy of lasting peace. But to the military and intelligence agencies in the United States, who were committed to winning the Cold War at any cost, Kennedy's change of heart was a direct threat to their power and influence.

Half of all Americans have money in the stock market, yet economists can't agree on whether investors and markets are rational and efficient, as modern financial theory assumes, or irrational and inefficient, as behavioral economists believe - and as financial bubbles, crashes, and crises suggest. This is one of the biggest debates in economics, and the value or futility of investment management and financial regulation hang on the outcome. In this groundbreaking book, Andrew W. Lo cuts through this debate with a new framework.

How to break free from the grip of anxious attachment, master emotional regulation, and build secure relationships, even if childhood trauma still holds you back. Do you overthink every interaction, fearing rejection or abandonment? Anxious attachment Style, often rooted in Trauma bond dynamics and childhood trauma, can feel like a never-ending cycle of fear and insecurity. But these patterns aren’t permanent—you have the power to rewrite your emotional story and cultivate the secure relationships you desire.

Tobacco is the quintessential American product. From Jamestown to the Marlboro Man, the plant occupied the heart of the nation's economy and expressed its enduring myths. But today smoking rates have declined and smokers are exiled from many public spaces. The story of tobacco's fortunes may seem straightforward: Science triumphed over our addictive habits and the cynical machinations of tobacco executives. Yet the reality is more complicated. Both the cigarette's popularity and its eventual decline reflect a parallel course of shifting political priorities.

What does it mean to be smart? To be human? What do we really want from life and the intelligence we have, or might create? With deep and exclusive reporting, across hundreds of interviews, New York Times Silicon Valley journalist Cade Metz brings you into the rooms where these questions are being answered. Where an extraordinarily powerful new artificial intelligence has been built into our biggest companies, our social discourse, and our daily lives, with few of us even noticing.

COVID-19 was deadly, but the real killer was the coverup, led by America’s most durable medical bureaucrat—a man for whom the truth was too often expendable. Senator Paul makes a powerful case that funding dangerous bioengineering in a totalitarian country is madness.

In June of 2024, spurred by the frenzy of investment following the launch of ChatGPT, and thirty-one years after its founding in a Denny’s restaurant, Nvidia became the most-valuable corporation on Earth. In The Thinking Machine, acclaimed journalist Stephen Witt recounts the unlikely story of how a manufacturer of video game components shocked Silicon Valley by conquering the market for AI hardware, and in the process re-invented the computer.

What is consciousness? How do physical processes in the brain give rise to the self-aware mind and to feelings as profoundly varied as love or hate, aesthetic pleasure or spiritual yearning? These questions today are among the most hotly debated issues among scientists and philosophers. Philosopher David J. Chalmers offers a cogent analysis of this heated debate as he unveils a major new theory of consciousness, one that rejects the prevailing reductionist trend of science, while offering provocative insights into the relationship between mind and brain.

Niccolo Machiavelli's Art of War is one of the world's great classics of military and political theory. Praised by the finest military minds in history and said to have influenced no lesser lights than Frederick the Great and Napoleon, the Art of War is essential for anyone who wants to understand the history and theory of war in the West and for those familiar with The Prince and Discourse on Livy who seek to explore more fully the connection between war and politics in Machiavelli's thought.

Once the world's bastion of liberal, democratic values, Europe is now having to confront demons it thought it had laid to rest. The old pathologies of anti-Semitism, populist nationalism, and territorial aggression are threatening to tear the European postwar consensus apart. Based on extensive firsthand reporting, this book is a provocative, disturbing look at a continent in unexpected crisis.

Discrimination and Disparities challenges believers in such one-factor explanations of economic outcome differences as discrimination, exploitation, or genetics. It is listenable enough for people with no prior knowledge of economics. Yet the empirical evidence with which it backs up its analysis spans the globe and challenges beliefs across the ideological spectrum.

Are leaders born or made? Where does ambition come from? How does adversity affect the growth of leadership? Does the man make the times or do the times make the man? In Leadership, Goodwin draws upon four of the presidents she has studied most closely - Abraham Lincoln, Theodore Roosevelt, Franklin D. Roosevelt, and Lyndon B. Johnson (in civil rights) - to show how they first recognized leadership qualities within themselves, and were recognized by others as leaders.

If you're looking to make a career move from programmer to AI specialist, this is the ideal place to start. Based on Laurence Moroney's extremely successful AI courses, this introductory book provides a hands-on, code-first approach to help you build confidence while you learn key topics.

What happens when the President of the United States governs one Tweet at a time? When the elected leader of the free world may not have a firm grasp on the names of government agencies, much less an understanding of their intricate inner-workings? In the days following the 2016 inauguration, government personnel searched for answers that didn’t exist, while White House staff scoured halls for employees who would never be appointed.

Racism and discrimination have choked economic opportunity for African Americans at nearly every turn. At several historic moments, the trajectory of racial inequality could have been altered dramatically. Perhaps no moment was more opportune than the early days of Reconstruction, when the US government temporarily implemented a major redistribution of land from former slaveholders to the newly emancipated enslaved.

In practical terms, making AI your ally and guide depends on the art of the prompt, the questions a user poses to a chatbot. As Chopra shows in detail, by asking the right questions, you can bring AI into your inner world, which is where personal growth happens. Chopra provides a personal assessment for you to better understand yourself and exercises to help you expand your awareness in any part of your life.

Over the past three decades, population growth and global warming have forged on with a striking semblance to the scenarios laid out by the World3 computer model in the original Limits to Growth. While Meadows, Randers, and Meadows do not make a practice of predicting future environmental degradation, they offer an analysis of present and future trends in resource use, and assess a variety of possible outcomes.

Turn ChatGPT into a Cash Machine goes beyond superficial promises by providing you with proven strategies to build a sustainable work-from-home venture. Additionally, this book unlocks the immense potential of ChatGPT and helps you transform your WFM experience into a profitable and fulfilling journey.