English Theory

Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalization. Personalized is a playbook for delivering true personalization at scale. With detailed examples across industries—including retail, health care, banking, technology, and travel—this book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.

Sacred Economics traces the history of money from ancient gift economies to modern capitalism, revealing how the money system has contributed to alienation, competition, and scarcity; destroyed community; and necessitated endless growth. Today, these trends have reached their extreme - but in the wake of their collapse, we may find great opportunity to transition to a more connected, ecological, and sustainable way of being.

A chilling exposé of corporate corruption and government cover-ups, this account of a nationwide child-trafficking and pedophilia ring in the United States tells a sordid tale of corruption in high places. The scandal originally surfaced during an investigation into Omaha, Nebraska's failed Franklin Federal Credit Union that went beyond the Midwest, ultimately to Washington, DC.

Are you curious about the quantum world but overwhelmed by tough words and complex equations? Make this your first book on quantum—your guide to understanding the universe’s most mysterious topics, from waves and light to space, nature, and even consciousness!

Are you an educator, administrator, or EdTech enthusiast looking to navigate the rapid field of artificial intelligence in education? "AI in Education: Empowering Educators, Inspiring Students: Practical Strategies to Transform Teaching and Improve Learning Outcomes" is your step-by-step guide to understanding and unveiling the power of AI. This book is designed to empower you, giving you the confidence and capability to enhance teaching and learning experiences with AI.

He was a husband, a father, a preacher - and the preeminent leader of a movement that continues to transform America and the world.

In Putin’s People, the investigative journalist and former Moscow correspondent Catherine Belton reveals the untold story of how Vladimir Putin and the small group of KGB men surrounding him rose to power and looted their country. Delving deep into the workings of Putin’s Kremlin, Belton accesses key inside players to reveal how Putin replaced the freewheeling tycoons of the Yeltsin era with a new generation of loyal oligarchs, who in turn subverted Russia’s economy and legal system and extended the Kremlin's reach into the United States and Europe.

This insightful study explores how the economic system Vladimir Putin has developed in Russia works to consolidate control over the country. By appointing his close associates as heads of state enterprises and by giving control of the FSB and the judiciary to his friends from the KGB, he has enriched his business friends from Saint Petersburg with preferential government deals. Thus, Putin has created a super wealthy and loyal plutocracy that owes its existence to authoritarianism.

In this absorbing and frequently contentious book, Roger Penrose puts forward his view that there are some facets of human thinking that can never be emulated by a machine. The book's central concern is what philosophers call the "mind-body problem". Penrose examines what physics and mathematics can tell us about how the mind works, what they can't, and what we need to know to understand the physical processes of consciousness.

Faced with the ceaseless stream of news about war, crime, and terrorism, one could easily think we live in the most violent age ever seen. Yet as New York Times bestselling author Steven Pinker shows in this startling and engaging new work, just the opposite is true: violence has been diminishing for millennia and we may be living in the most peaceful time in our species's existence.

In 1919, British scientists led extraordinary expeditions to Brazil and Africa to test Albert Einstein's revolutionary new theory of general relativity in what became the century's most celebrated scientific experiment. The result ushered in a new era and made Einstein a global celebrity by confirming his dramatic prediction that the path of light rays would be bent by gravity. Today, Einstein's theory is scientific fact. Yet the effort to "weigh light" by measuring the gravitational deflection of starlight during the May 29, 1919, solar eclipse has been clouded by myth and skepticism.

History has focused on Hitler's use of charisma and terror, asserting that the dictator made few concessions to maintain power. Nathan Stoltzfus, the award-winning author of Resistance of Heart: Intermarriage and the Rosenstrasse Protest in Germany, challenges this notion, assessing the surprisingly frequent tactical compromises Hitler made in order to preempt hostility and win the German people's complete fealty.

Delving into a world once shrouded in mystery, this investigative report provides a fascinating account of the annual meetings of the world's most powerful people, The Bilderberg Group. Since first meeting in 1954 at the Bilderberg Hotel in the Netherlands, The Bilderberg Group has been comprised of prime ministers, presidents and the wealthiest CEOs of the world, all deliberating the economic and political future of humanity.

From 1934 until 1944, Mussolini met Hitler numerous times, and the two developed a relationship that deeply affected both countries. While Germany is generally regarded as the senior power, Christian Goeschel demonstrates just how much history has underrepresented Mussolini's influence on his German ally. Goeschel, a scholar of 20th-century Germany and Italy, revisits all of Mussolini and Hitler's key meetings and asks how these meetings constructed a powerful image of a strong Fascist-Nazi relationship that still resonates with the general public.

Brian Clegg was always fascinated by Isaac Asimov’s classic Foundation series of books, in which the future is predicted using sophisticated mathematical modeling of human psychology and behavior. Only much later did he realize that Asimov’s "psychohistory" had a real-world equivalent: game theory. Originating in the study of probabilistic gambling games that depend on a random source—the throw of a dice or the toss of a coin—game theory soon came to be applied to human interactions: essentially, what was the best strategy to win whatever you were doing?

An aging judge about to step down. Aggressive prosecutors friendly with the judge. A disgraced president. A nation that had already made up its mind. The Watergate trials were a legal mess-and now, with the discovery of new documents that reveal shocking misconduct by prosecutors and judges alike, former Nixon staffer Geoff Shepard has a convincing case that the wrongdoing of these history-making trials was actually a bigger scandal than the Watergate scandal itself.

In practical terms, making AI your ally and guide depends on the art of the prompt, the questions a user poses to a chatbot. As Chopra shows in detail, by asking the right questions, you can bring AI into your inner world, which is where personal growth happens. Chopra provides a personal assessment for you to better understand yourself and exercises to help you expand your awareness in any part of your life.

Since it was first introduced in the multi-million-copy best seller The Goal, Dr. Eliyahu Goldratt's Theory of Constraints (TOC) has emerged as one of the most flexible and effective approaches to management and problem solving in the corporate world.

Karl Marx (1818–1883) was living in exile in England when he embarked on an ambitious multivolume critique of the capitalist system of production. Though only the first volume saw publication in Marx’s lifetime, it would become one of the most consequential books in history. This magnificent new edition of Capital is a translation of Marx for the twenty-first century.

Imagine: you are designing a society, but you don't know who you'll be within it - rich or poor, man or woman, gay or straight. What would you want that society to look like? This is the revolutionary thought experiment proposed by the twentieth century's greatest political philosopher, John Rawls. As economist and philosopher Daniel Chandler argues in this hugely ambitious and exhilarating manifesto, it is by rediscovering Rawls that we can find a way out of the escalating crises that are devastating our world today.