English Theory

Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalization. Personalized is a playbook for delivering true personalization at scale. With detailed examples across industries—including retail, health care, banking, technology, and travel—this book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.

E. D. Hirsch, author of The Knowledge Deficit, draws on recent findings in neuroscience and data from France to provide new evidence for the argument that a carefully planned, knowledge-based elementary curriculum is essential to providing the foundations for children's life success and ensuring equal opportunity for students of all backgrounds. In the absence of a clear, common curriculum, Hirsch contends that tests are reduced to measuring skills rather than content, and that students from disadvantaged backgrounds cannot develop the knowledge base to support high achievement.

What happens when you take on the establishment? In Adults in the Room, renowned economist and former finance minister of Greece Yanis Varoufakis gives the full, blistering account of his momentous clash with the mightiest economic and political forces on earth.

Humans have long thought of their bodies and minds as separate spheres of existence. The body is physical. But the mind is mental; it perceives, remembers, believes, feels, and imagines. Although modern science has largely eliminated this mind-body dualism, people still tend to imagine their minds as separate from their physical being. Even in research, the notion of the "self" as somehow distinct from the rest of the organism persists. Joseph LeDoux argues that we have hit an epistemological wall—that ideas like the self are increasingly barriers to discovery and understanding.

Understanding that the psychological well-being of individuals is inextricably linked to the health of their communities, environments, and cultures, the authors propose a radical interdisciplinary reorientation of psychology to create participatory and dialogical spaces for critical understanding and creative restoration.

Technofeudalism says Yanis Varoufakis, is the new power that is reshaping our lives and the world, and is the greatest current threat to the liberal individual, to our efforts to avert climate catastrophe—and to democracy itself. It also lies behind the new geopolitical tensions, especially the New Cold War between the United States and China. Drawing on stories from Greek myth and pop culture, from Homer to Mad Men, Varoufakis explains this revolutionary transformation: how it enslaves our minds, how it rewrites the rules of global power, and, ultimately, what it will take overthrow it.

Have you ever said good-bye to someone, only to discover that you're both walking in the same direction? Or had your next thought fly out of your brain in the middle of a presentation? Or accidentally liked an old photo on someone's Instagram or Facebook, thus revealing yourself to be a creepy social media stalker? Melissa Dahl, editor of New York magazine's "Science of Us" website, has. After a lifetime of cringing, she became intrigued by awkwardness: a universal but underappreciated emotion.

If you read (or listen to) nothing else on artificial intelligence and machine learning, listen to these ten articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand the future direction of AI, bring your AI initiatives to scale, and use AI to transform your organization.

Sent by the French government to examine the American prison system, Alexis de Tocqueville spent nine months touring the United States between 1831 and 1832. However, fascinated by the success of America's democratic system, de Tocqueville took advantage of his stay to examine the country's foundations and glean ideas that might rescue his homeland from the manacles of social inequality. He leaves no stone unturned, exploring each branch of government, the constitution, economics, religion, race, the judiciary, laws, principles, education, culture, and views on wealth and poverty.

Artificial Intelligence for Dummies is the ideal starting point for anyone seeking a deeper technological understanding of how artificial intelligence works and what promise it holds for the future.

Few modern voices have had as profound an impact on the black identity and critical race theory as Frantz Fanon, and Black Skin, White Masks represents some of his most important work. Fanon's masterwork is now available in a new translation that updates its language for a new generation of listeners. A major influence on civil rights, anti-colonial, and black consciousness movements around the world, Black Skin, White Masks is the unsurpassed study of the black psyche in a white world.

Sacred Economics traces the history of money from ancient gift economies to modern capitalism, revealing how the money system has contributed to alienation, competition, and scarcity; destroyed community; and necessitated endless growth. Today, these trends have reached their extreme - but in the wake of their collapse, we may find great opportunity to transition to a more connected, ecological, and sustainable way of being.

For those struggling to find CISSP materials that bridge the gap between study and application, this guide delivers a solution with practical, scenario-based exam preparation. CISSP Practice Exams with Real-World Case Studies by Taimur Ijlal offers exactly what you need to succeed: realistic questions paired with in-depth case studies that mimic the real-world challenges you’ll face as a CISSP-certified professional.

Beginning with May 29, 1919, when photographs of the solar eclipse confirmed the truth of Einstein's theory of relativity, Johnson goes on to describe Freudianism, the establishment of the first Marxist state, the chaos of "Old Europe", the Arcadian 20s, and the new forces in China and Japan. Also discussed are Karl Marx, Hitler, Mussolini, Stalin, Roosevelt, Gandhi, Castro, Kennedy, Nixon, the '29 crash, the Great Depression, Roosevelt's New Deal, and the massive conflict of World War II.

What happens when the President of the United States governs one Tweet at a time? When the elected leader of the free world may not have a firm grasp on the names of government agencies, much less an understanding of their intricate inner-workings? In the days following the 2016 inauguration, government personnel searched for answers that didn’t exist, while White House staff scoured halls for employees who would never be appointed.

A Nobel Peace Prize recipient beatified by the Catholic Church in 2003, Mother Teresa of Calcutta was celebrated by heads of state and adored by millions for her work on behalf of the poor. In his measured critique, Hitchens asks only that Mother Teresa's reputation be judged by her actions - not the other way around. With characteristic élan and rhetorical dexterity, Hitchens eviscerates the fawning cult of Teresa, recasting the Albanian missionary as a spurious, despotic, and megalomaniacal operative.

Over the past three decades, population growth and global warming have forged on with a striking semblance to the scenarios laid out by the World3 computer model in the original Limits to Growth. While Meadows, Randers, and Meadows do not make a practice of predicting future environmental degradation, they offer an analysis of present and future trends in resource use, and assess a variety of possible outcomes.

The phenomenon of “conspiracy” or “fringe” theories has always been with people, which makes sense since captivating and entertaining hypotheses arouse the public interest with seemingly sound conclusions that are often based on incomplete, unrelated, or erroneous suppositions. However, with the correct tweaking, they often appear to propound airtight arguments. Conspiracy theories make good use of real or imagined individuals or organizations operating behind a curtain of secrecy manipulating the action.

Do you struggle writing songs? Have you ever tried learning music theory but found it hard or thought that it wasn't necessary? If you are finding that you are writing songs, and while they sound good, there is something missing, then read on. What you are missing is the sense of harmony and emotion that professional producers and songwriters have. You're about to discover everything you need to know about music theory, songwriting, lyrics, and creativity.

War is no way to resolve our most problematic group, community, and societal issues, but neither is a peace that simply sweeps our problems under the rug. To create lasting change, we have to learn to work fluidly with two distinct, fundamental drives that are in tension: power - the single-minded desire to achieve one's solitary purpose - and love - the drive toward unity.... They are seemingly contradictory but in fact complimentary.