Entertainment Business

Far beyond simply being a sports league, the NBA has become an entertainment and pop culture juggernaut. From all kinds of team logo merchandise to officially branded video games and players crossing over into reality television, film, fashion lines, and more, there is an inseparable line between sports and entertainment. But only four decades ago, this would have been unthinkable.

Today's world wants to know you and the real story behind why you do what you do. Whether you have a product to sell, a company mission to share or an audience to entertain, people are far more likely to engage if you deliver a well-crafted story with an emotional core. Bobette Buster is a story consultant, lecturer and screenwriter who works with major studios and in top film programmes all over the world. She shares the tools used by some of the world's best storytellers and helps you apply them to your own.

For many years, television comedy was an exclusive boys' club - until a brilliant comedian named Carol Leifer came along, blazing a trail for funny women everywhere. From Late Night with David Letterman and Saturday Night Live to Seinfeld, The Ellen Show, and Modern Family, Carol has written for and/or performed on some of the best TV comedies of all time. This hilarious collection of essays charts her extraordinary three-decade journey through show business, illuminating her many triumphs and some missteps along the way.

How to Keep Your Dukes Up in the Music Business is the guide every musician needs to navigate the music bizz. This book includes eight essential contracts that all musicians need, and with over 20 years of experience in the entertainment business and a music attorney today, Miss Krystle Shares some of the best kept industry secrets you need to know. Having the advantage means managing all the business aspects of your career, and it is an investment of time that will pay off in a big way.

Code v. Code: The Street Code versus the Legal Code presents the long-standing battle between cultural practices and legal policies when it comes to commercial dealings in sports, entertainment, and small businesses. If you are considering entering or currently are in any of these industries, educating yourself on the legal basics should not be an option. Attaining knowledge is potential power; doing something with the knowledge is power. This empowerment guide provides information to help you with the former and encourages you to do the latter.

In this funny, irreverent, unique, eccentric memoir, magician Steve Spill reveals how he managed to survive decades inside a rarely profitable, sometimes maddening, but often deliciously rewarding offbeat showbiz profession - magic!

In their first book Get Signed In Sync, indie artists John Clinebell and Sonnet Simmons show you how to hire professional agencies to represent your songs for licensing opportunities in ads, TV, film, video games, and other media. Both former VPs at boutique agency Catch The Moon Music, John and Sonnet give you an inside look at how sync agencies sign new talent for pitching. You'll get the practical steps you need to connect and make deals with the pros who are in the best position to land you syncs that can pay well and increase your fan base.

From her troubled childhood to her time as a young editor at Vogue to her partnership with cobbler Jimmy Choo to her very public relationships, Tamara Mellon offers a gripping account of the episodes that have made her who she is today. The result is a must listen for entrepreneurs, fashionistas, and anyone who loves a juicy true story about sex, drugs, money, power, high heels, and overcoming adversity.

In Creators Take Control, Edward Lee vividly explains how NFTs operate—and how they fundamentally change our understanding of ownership. Using easy-to-understand examples, he unpacks the complex arrangement of NFTs to show the power they offer to creators. Under this mind-bending arrangement, NFT buyers typically own virtual tokens (unique lines of code stored on blockchain), not the art or content associated with the NFT. So why would anyone pay so much money for just a token?

Six Second Stories: Maximize Your Impact in Minimal Time with Video Storytelling was written with you in mind -- the beginner storyteller, entrepreneur, small business owner, nonprofit director, content creator, or influencer. Filmmaker and storytelling expert, Rain Bennett, will walk you through how to utilize the power of storytelling via video as a key marketing technique to help boost your overall audience engagement, and keep them engaged for the long haul.

This book will guide you in starting your own photography business; it's truly an advantage if you are a photographer by profession, but if not, it doesn't mean that you could not open your own business. I can help you get the ball rolling.

Author Adam Cruz takes you on a fast-paced journey through the complicated world of streaming music. In his distinctive narrative style, he details the effects that manual interplay have had on royalties and chronicles the diminishing value of music, the rise of streaming services, and the changing attitudes of music lovers. Cruz also shares tips and tales from his days of running a widely popular NYC disco label at the turn of the millennium.

Get an inside perspective on the entertainment distribution revolution from an executive who lived it with Netflix, Redbox, and MoviePass, and who continues to consult, speak, and share his unique understanding of how to disrupt the status quo and adapt to what the customer wants. Mitch Lowe will tell the inside story of the dramatic evolution of the entertainment business, from the days of early cable television, Beta, and VHS to a world where consumers have infinite choice and control of the movies they see.

This book is about my personal life and trying to help my fellow friends who have the same sickness, as I do. I hope and pray you all will get well, and I'm doing the same thing as well. I know its tough dealing with your illness, and I understand more so than most people. But, keep your head high up in the air, and don't give up no matter what. Always believe in yourself, and say "Yes I Can Beat this Sickness". Because you are a warrior inside.

In this book you will be provided with the inspiration needed to take the next step to becoming a fabulous fully fledged performer in the competitive world of entertainment. Now, in its second edition, it's not just for those starting out, but it's the real insiders' guide to everything you need to know to reach the very top of your game.

Chapter 10 of The Artist's Guide to Success in the Music Business. Chapter 10 covers the fundamentals of marketing in today's music industry and the outlines for putting together the best marketing plan that will give you the best results.

Conventional wisdom holds that John F. Kennedy was the first celebrity president, in no small part because of his innate television savvy. But as Kathryn Brownell shows, Kennedy capitalized on a tradition and style rooted in California politics and the Hollywood studio system. Since the 1920s, politicians and professional showmen have developed relationships and built organizations institutionalizing Hollywood styles, structures, and personalities in the American political process.

Here's what this book will help you do: Identify your record label’s uniqueness in a sea of other labels, deliver impressive results to your artists, increase your chances of getting your music on Spotify playlists, and more.

In this book, Michael Smith and Rahul Telang, experts on entertainment analytics, show how the success of House of Cards upended the film and TV industries - and how companies like Amazon and Apple are changing the rules in other entertainment industries, notably publishing and music. We're living through a period of unprecedented technological disruption in the entertainment industries.

If you're a student or mid-career pro looking for advice to launch and manage an entertainment career, this book is designed for you. The 37 people who tell their stories created successful careers. You can, too.