Entertainment Business

The NFT marketplace has become so popular that the average NFT now sells for $3,257, according to NonFungible.com. In fact, the most expensive NFT picked up $91.8 million in 2021. But it’s not only the ease of selling attracting artists to NFTs. Or even the total control they have over their earnings.

Chapter 10 of The Artist's Guide to Success in the Music Business. Chapter 10 covers the fundamentals of marketing in today's music industry and the outlines for putting together the best marketing plan that will give you the best results.

Musicians may just hold the keys to innovation in business. They don’t think like we do, and in the creative process, they don’t act like we do. It’s no coincidence that some of the world’s most respected creators are also entrepreneurs. In Two Beats Ahead, Panos A. Panay, senior vice president for strategy at Berklee College of Music, and R. Michael Hendrix, global design director at IDEO, interview some of the nation’s top musicians and business leaders about how they approach innovation differently.

Paul Newman, the Oscar-winning actor with the legendary blue eyes, achieved superstar status by playing charismatic renegades, broken heroes, and winsome antiheroes in such revered films as The Hustler, Cool Hand Luke, Butch Cassidy and the Sundance Kid, The Verdict, The Color of Money, and Nobody’s Fool. But Newman was also an oddity in Hollywood: the rare box-office titan who cared about the craft of acting, the sexy leading man known for the staying power of his marriage, and the humble celebrity who made philanthropy his calling card long before it was cool.

Nick Duerden has spent many years interviewing the most famous musicians on the planet. Without exception, they are at their most interesting when they've peaked, and when they are on their way down. In many ways, this is when these former idols are at their most heroic, too, because they reveal themselves not only to be humane and sensitive, but also still driven to create, to fulfil their lingering dreams, to refuse to live quietly.

Would you have the patience and drive to change your mind state, music production techniques, and health habits to sustain this highly demanding way of life? This step-by-step guide to music composer lifestyle design teaches how J.T. went from a six-figure job in a Fortune 500 company to composing music full-time, almost doubling his revenues within the first two years; how to compose, sound, and live like the pros; how to monetize every second spent in front of your equipment, making sounds and songs; and more.

How to Keep Your Dukes Up in the Music Business is the guide every musician needs to navigate the music bizz. This book includes eight essential contracts that all musicians need, and with over 20 years of experience in the entertainment business and a music attorney today, Miss Krystle Shares some of the best kept industry secrets you need to know. Having the advantage means managing all the business aspects of your career, and it is an investment of time that will pay off in a big way.

Today you need to view yourself through the new rules of the music industry. Those who play by them will succeed. Gone are the old days where you would hope to get signed and then become a star (i.e., everything would be done for you). Do you wonder why other artists are getting breaks and you are not? Making it in the music industry isn't about catching that big break anymore. Getting your career off the ground can be a long and scary task. In this cutting-edge book Tommy Swindali maps out everything you need to know.

In his first book Tracks That Sync, award-winning composer Graham Barton shows you how to unlock an unfair advantage in music licensing with 10 simple principles. Combining creativity, advertising, psychology, and business, he gives you the real-world tools you need to level up your tracks and supercharge your income. From creative choices to productivity hacks, Barton shares his lessons learned over the last decade in the business. He collects them into a powerful manifesto that inspires the modern composer on the path to break through their income ceiling.

With student loan debt piling up and no lucrative gigs around the corner, Scott Bradlee found himself in a situation all too familiar to struggling musicians and creative professionals, unsure whether he should use the little income he had to pay the rent on his basement apartment on the fringes of New York City or to avoid defaulting on his loans. It was under these desperate circumstances that Bradlee began experimenting, applying his passion for jazz, ragtime, and doo-wop styles to contemporary hits by singers like Macklemore and Miley Cyrus - and suddenly an idea was born.

For 20 years, Merge Records has remained true to their belief that you can sign bands because you love their music and respect what they're trying to do. As giant corporate labels struggle for survival, Merge has garnered a secure and growing fan base while releasing some of the best music of our time. Our Noise is the history of the much loved label as seen by those who were there. It features interviews with and profiles of now releases some of indie rock's biggest names.

Are you an independent musician looking to promote your music and build a loyal fanbase? The Ultimate Songwriting Starter Kit is the ultimate guide to help you grow your music business and reach a wider audience. This book covers everything from building a fanbase to distribution channels and promotional strategies.

"The Songwriting Guitarist" author Mike Meiers shares his extensive knowledge and experience as a songwriter and guitar instructor spanning over a decade. This book presents a system that propelled Mike into commercial songwriting success and continues to secure major sync licensing placements and coveted songwriting guitarist gigs. Beyond mere guitar techniques, this guide delves into the art of songwriting, cultivating the right mindset, and undergoing a transformative journey.

A deep, dark, sometimes unsettling look into the mind of writer, director Paul Schrader. The First Reformed and Affliction director bears all. Hear about why Scorsese, unlike he, just couldn’t be trusted with Scarface piles of coke. In this episode, Barry Sonnenfeld makes his compelling case for owning the title of show business’s most neurotic man. He has worked with virtually everyone and lives up to his reputation as the funniest, most brutally honest raconteur Hollywood ever produced.

So you want to be a rock star. Or the next pop sensation. Or a country music artist. Or perhaps you’re more intrigued by vital roles behind the scenes. The Realist’s Guide to a Successful Music Career reveals all the ins and outs of building a viable career in today’s ever-changing music business. With blunt honesty paired with expert insight and encouragement, this empathetic guide covers everything from building your brand and expanding outreach, to finding and playing gigs and smart touring, to critical marketing and developing your sound.

In this funny, irreverent, unique, eccentric memoir, magician Steve Spill reveals how he managed to survive decades inside a rarely profitable, sometimes maddening, but often deliciously rewarding offbeat showbiz profession - magic!

With the boom of the esports industry, everyone wants to know how they can be part of it. In this book, I have answered those questions, and dozens more, based on my years of experience working in the professional esports scene as a team manager. In this book, you will find no topic was off limits. I talk about the past, present, and future of esports and different aspects of the professional gaming industry at large.

Are you tired of feeling stuck, battling self-sabotage, stress, and creative blockages? Ready to find a path to freedom and clarity? Puck Protocol: A Rebel's Guide to Master Self-Sabotage will take you on a journey to the ONE-Stop Solution for stress and clarity so you can re-ignite your creative flow.

In Solo Acoustic Musician (SAM) 2, Michael Nichols expands on the information and perspectives shared in his first book, delving deeper into the world of the SAM by interviewing a half dozen of his peers, as well as a man who repairs and restores guitars: the essential tool of the SAM’s trade.

The invention of music notation by a skittish Italian monk in the eleventh century. The introduction of multilayered hymns in the Middle Ages. The birth of opera in a Venice rebelling against the church’s pious restraints. Baroque, Romantic, and atonal music; bebop and cool jazz; Bach and Liszt; Miles Davis and John Coltrane. In telling the exciting story of Western music’s evolution, Stuart Isacoff explains how music became entangled in politics, culture, and economics, giving rise to new eruptions at every turn.