Entertainment Business

Every time we open our mouths, we have an effect on ourselves and the way others perceive us. The ability to speak clearly and confidently can make or break a presentation, an important meeting, or even a first date. Now, with the advent of Skype, YouTube, podcasting, Vine, and any number of reality talent competitions, your vocal presence has never been more necessary for success or more central to achieving your dreams.

Howard Bloom - called “the greatest press agent that rock and roll has ever known” by Derek Sutton, the former manager of Styx, Ten Years After, and Jethro Tull - is a science nerd who knew nothing about popular music. But he founded the biggest PR firm in the music industry and helped build or sustain the careers of our biggest rock legends, including Michael Jackson, Prince, Bob Marley, Bette Midler, Billy Joel, Billy Idol, Chaka Khan, and 100 more. What was he after? He was on a hunt for the gods inside of you and me.

10,000 NOs: How to Overcome Rejection on the Way to Your YES chronicles actor Matthew Del Negro's tough journey from humble beginnings, through a sea of rejections, on the way to his eventual rise to become a recognizable face on some of history's most acclaimed television shows. Along the way, he learned hard lessons about perseverance, persistence, and resilience.

What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL — along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking audiobook, she explains a powerful truth about the fiercely competitive world of entertainment.

J.R. McKee’s 10 Artist Commandments contains the 10 jewels that are guaranteed to propel your artistic career forward, no matter your medium. If you are an artist that is ready to do the business of selling your art, this book is a timeless resource that provides the 10 necessary tools required to build an artist’s career far beyond the Instagram and TikTok era and any era that follows. In this audiobook, you will hear for yourself the answer to every artist’s burning question: What does it take? Ten Artist Commandments is your answer.

To Jeezy’s legion of fans, his name is synonymous with hustle, grit, and the integrity to go out there and achieve your dreams. In his first book, Adversity for Sale: Ya Gotta Believe, Jeezy shares never heard stories of what it took for him to beat the odds and get out of the streets, his mindset he carefully honed to get an edge, and the lessons that changed his life and business.

Sports journalist and veteran shoe tester Brian Metzler takes runners and kicksologists deep inside the $10 billion running shoe industry with a behind-the-curtain look at what makes iconic running shoe brands tick. Kicksology follows a shoe from inspiration to store shelf to show how innovative ideas evolve into industry-wide trends and fads. Metzler tours shoe labs where scientists advance our understanding of shoes and running mechanics as well as the domestic and overseas shoe factories where the world's favorite kicks are assembled.

Forget what you've read, forget what you've heard, forget what you've been taught. Monkey Business pulls off Wall Street's suspenders and gives the listener the inside skinny on real life at an investment bank, where the promised land is always one more 20-hour workday and another lap dance away. Fresh out of Wharton and Harvard business schools, John Rolfe and Peter Troob ran willingly into the open arms of investment bank giant Donaldson, Lufkin and Jenrette. They escaped with the remnants of their sanity - and, ultimately, this book.

Whether he was introducing the latest iPad or delivering a keynote presentation, Steve Jobs electrified audiences with his incomparable style and showmanship. He didn’t just convey information in his presentations; he told a story, painted a picture, and shared a vision. He gave his audience a transformative experience that was unique, inspiring, and unforgettable. Now you can do it too, by learning the specific techniques that made Jobs the most captivating communicator on the world stage.

In February 2011 John Galliano, the lauded head of Christian Dior, imploded with a drunken, anti-Semitic public tirade. Exactly a year earlier, celebrated designer Alexander McQueen took his own life three weeks before his women's wear show. Both were casualties of the war between art and commerce that has raged within fashion for the last two decades.

The story of Oprah Winfrey is one that will remain relevant to all generations. It is one that every person can identify with in one way or another, and borrow a leaf from her astounding success. Hers is a journey worthy of emulation. It leaves a lot of admiration for the young and old, male and female alike. One would be tempted to mistake her life for a creative piece of fiction, but again it is nothing but the truth. For this very reason, we can all take the lessons thereof seriously and preach the gospel of her life whenever we can.

How does a musician with acute hearing loss, a refusal to perform live, and no industry connections carve a path to millions of followers and lucrative royalty checks? In Make Your Own Rules, Andrew Huang shares stories from his two decades as a music industry misfit and offers advice on both the artistic and business sides of working as a creator in our digital era.

While scores of books have been written about Elvis Presley, this is the first meticulously researched biography of Tom Parker written by someone who knew him personally. And for anyone truly interested in the performer many consider the greatest and most influential of the 20th century, it is impossible to understand how Elvis came to be such a phenomenon without examining the life and mind of Parker, the man who virtually controlled Elvis' every move.

The beloved actor shares fascinating and powerful lessons from the science of communication and teaches listeners to improve the way they relate to others using improv games, storytelling, and their own innate mind-reading abilities. With his trademark humor and frankness, Alan Alda explains what makes the out-of-the-box techniques he developed after his years as the host of Scientific American Frontiers so effective.

In his most vulnerable book to date, Chip Gaines opens up about his lifelong pursuit of building relationships with people from all walks of life. Chip emphasizes the importance of seeing people for who they are and not for what they can do for you, enabling you to build a strong community and a life of meaning, joy, and connection.

In 1975, five young employees of a sclerotic William Morris agency left to start their own strikingly innovative talent agency. In the years to come, Creative Artists Agency would vault from its origins in a tiny office on the last block of Beverly Hills to become the largest and most imperial, groundbreaking, and star-studded agency Hollywood has ever seen - a company whose tentacles now spread throughout the world of movies, music, television, technology, advertising, sports, and investment banking far more than previously imagined.

Allan Abbott ran the leading hearse, mortuary, and funeral services company in Hollywood and saw up close how celebrities really live and die. The Forrest Gump of the funeral industry, Abbott was everywhere celebrities died, from helping to prepare Marilyn Monroe's body for burial to standing next to Christopher Walken at Natalie Wood's funeral. This book tells the rags-to-shroud story of how a young man with a hearse became the funeral driver to the stars.

The electric and daring independent wrestling tag team tells their inspiring story, revealing how two undersized, ambitious amateur athletes from Southern California became the idols of millions of popular sports fans and coveted among the ranks of AEW’s elite wrestling lineup. Alternating between each brother’s perspective from chapter to chapter, this entertaining memoir is a complete portrait of what it means to grow into - and give back to - wrestling, the sport and profession they embody and love.

In this star-studded autobiography, Clive Davis shares a personal, candid look into his remarkable life and the last 50 years of popular music as only a true insider can. In the history of popular music, no one looms as large as Clive Davis. His career has spanned more than 40 years, and he has discovered, signed, or worked with a staggering array of artists: Whitney Houston, Janis Joplin, Simon and Garfunkel, Barry Manilow, Patti Smith, Lou Reed, Dionne Warwick, Carlos Santana, The Grateful Dead, Alicia Keyes, Kelly Clarkson, Jennifer Hudson, and Aretha Franklin, to name a few.

Today everyone - whether they know it or not - is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can’t tell it, you can’t sell it. And this book tells you how to do both. Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage, and sell.