Entertainment Business

The Marketing Campaign Playbook: A Step-by-Step Guide for Entrepreneurs, Marketers, and Small Business Owners is your comprehensive guide to crafting successful digital marketing campaigns that drive growth and impact. In this audiobook, Sharon Lee Thony, founder of award-winning agency SLT Consulting and digital marketing expert, shares proven strategies that have helped global brands and emerging businesses scale.

In Vitagraph, Andrew A. Erish provides a comprehensive examination and reassessment of the company most responsible for defining and popularizing the American movie. This history challenges long-accepted Hollywood mythology that simply isn't true: that Paramount and Fox invented the feature film, that Universal created the star system, and that these companies, along with MGM and Warner Bros., developed motion pictures into a multimillion-dollar business.

국민일보 미술 담당 손영옥 기자가 미술품 구매 대중화를 목적으로, 평범한 월급쟁이가 감상과 투자를 겸해 미술품을 사려면 얼마가 있어야 하고, 어디서 구입해야 하며, 어떤 기준으로 선택해야 하는가에 대해 답을 담은 『아무래도 그림을 사야겠습니다』. 저자는 빠듯한 월급 탓에 외투를 더 장만해야 하나 말아야 하나를 고민하는, 자신과 같은 처지의 직장인을 위한 미술품 구매 안내서가 필요하다는 생각으로 이 책을 출간했다.

전시회에 가는 것을 좋아하는 사람들은 많지만, 미술 작품을 구매해 재테크를 하는 사람은 드물다. 보통 미술 투자는 부자들의 전유물이라는 고정관념이 있기 때문이다. 『나는 샤넬백 대신 그림을 산다』를 출간한 저자 윤보형은 미술 투자인 '아트테크'야말로 주식과 부동산보다 보통의 사람들에게 적합한 재테크라고 말한다.

In Solo Acoustic Musician (SAM) 2, Michael Nichols expands on the information and perspectives shared in his first book, delving deeper into the world of the SAM by interviewing a half dozen of his peers, as well as a man who repairs and restores guitars: the essential tool of the SAM’s trade.

Whether it is a director insisting on a final cut, a star demanding a bigger motor home, a producer holding the line on a budget, or a grip with a gripe, it seems that the world of moviemaking is nothing but Sturm und Drang. Shoot Out presents a raucous look at how movies get made and the players involved, from writers, producers, directors, and stars to agents and marketers. For film buffs, aspiring filmmakers, students, and anyone else intrigued by the inner workings of Hollywood, this is the quintessential take on the how, who, what, and why of the film business.

In 1948 American polls rated Bing Crosby "the most admired man alive", and it's no surprise given how popular he was across every major form of entertainment during the decade. With a string of major hits, Crosby was the most popular singer in the country during that era. Of all the show business icons in American history, one of the most beloved was Bob Hope, whose career spanned over six decades across film, television, vaudeville, comedy, and touring and earned him uncountable accolades.

When Haskell was young, his devoted mother, Mary, instilled in her son the values of character, faith, and honor by setting an example and asking him to promise to live his life according to her lessons. He did, and those promises have served Haskell consistently from his Mississippi boyhood to his long career at the venerable William Morris Agency in Beverly Hills.

In the book, you'll learn everything you need to know about AFM. What badge to buy, what projects to bring, what printed materials you need, and all important etiquette tips for maximizing your success at the American film market. Producers need to understand distribution to find success, and this guide is a primer for the most reliable way American filmmakers can find traditional, non-DIY distribution.

Alan McGee's role in shaping British musical culture over the past 30 years is hard to overstate. As the founder of Creation Records, he brought us the bands that defined an era. A charismatic Glaswegian, who partied just as hard as any of the acts on his notoriously hedonistic label, he became an infamous character in the world of music.

Less than one percent of all musicians reach megastar-level fame. For the rest of us, a successful music career involves playing in bars, clubs, hotels, corporate gigs, cruise ships, and wedding venues. That career can be just as fulfilling and meaningful—if you’re willing to work on the fundamentals. Gig for Life will teach you those fundamentals. Georges Elchakieh shares his system for every aspect of creating and running a successful business as a musician.

Breaking In is the must-have handbook for aspiring entertainers who want to avoid the pervasive pitfalls and myths of the industry while accelerating their opportunities to become superstars. It is also the first audiobook of its kind to address the mental preparation, skills, traits, and specific actions required to break in to any aspect of the entertainment industry.

Would you like your business......to burst into public awareness like Lady Gaga?...to have the long-lived success of Mick Jagger?...to demonstrate the creativity of The Beatles? We don’t normally think of the music business as a source of entrepreneurial insight, but we should. The best bands have longevity, a depth of customer loyalty, and a level of profitability that puts most businesses to shame. And what they know about marketing, partnerships, bartering, and overcoming obstacles isn’t taught in business school.

Women have been instrumental in the success of American cinema since its very beginning. One of the first people to ever pick up a motion picture camera was a woman, as was the first screenwriter to win two Academy Awards, the inventor of the boom microphone, and the first person to be credited with the title film editor. Throughout the entire history of Hollywood women have been revolutionizing, innovating, and shaping how we make movies. Yet their stories are rarely shared. This is what film reporter Alicia Malone wants to change. Backwards and in Heels tells the history of women in film in a different way.

This is the story of the 36-year-old business relationship between Luciano Pavarotti and his manager, Herbert Breslin, during which Breslin guided what he calls, justifiably, “the greatest career in classical music”. During that career, Breslin moved Pavarotti out of the opera house and onto the concert (and the world) stage and into the arms of a huge mass public.

Fans of Veronica's Closet, MTV Sports, What I Like About You, 8 Simple Rules, and Castle will relish this exclusive account of Dan's life and career. Step Off! is a hilarious look inside the eccentric experiences of a Hollywood favorite. He discusses life from his own honest, outrageous Hollywood perspective. Cortese shares the lessons he's learned - and a few he hasn't - working on screen for over two decades as an American actor. He also reveals details about his most rewarding job: being a father.

Why isn't there a professional level of competition for martial arts point fighting? A league with the standardization of rules, and points on a national or world level? A league with teams, franchise teams with owners, as in other major league sports? A national or world organization at which point martial artists can aspire to participate? Why hasn't someone started this? Why hasn't this happened? Well, that's exactly what Taking on the NFL with Pro Teams KumiteSport is all about.

Voice-Overs for Podcasting is exactly what podcasters of all levels need: an essential handbook to create, build, improve, and connect with audiences around the globe. Written by veteran voice-over coach and author, Elaine A. Clark, this book delivers the nuts and bolts of podcasting and elevates it to a new creative level where the voice is the star and the listener is the happy recipient.

Broadway’s most esteemed visionaries tell all - how they got started in the business, how they chose projects, how they raise money, why some of their shows were huge hits and others flopped, and much more. From Flo Ziegfeld and David Merrick, from Joseph Papp, from Cameron Mackintosh, from today’s up-and-coming new generation of producers - here are priceless words of wisdom.

A gifted young man endured a tormented childhood at the hands of his mentally troubled adoptive mother. Told that his birthmother had died to give him life, he shouldered the blame yet still found the strength to attempt the impossible. With a week’s worth of clothes and a guitar, he left his small town for New York City to make his mark as a singer/songwriter.