Entertainment Business

Chapter 10 of The Artist's Guide to Success in the Music Business. Chapter 10 covers the fundamentals of marketing in today's music industry and the outlines for putting together the best marketing plan that will give you the best results.

In her spirited, witty, and vastly entertaining first memoir, Helene Hanff recalls her ingenuous attempts to crash Broadway in the early forties as one of “the other 999.” Helene warmly tells stories about her life before she wrote the beloved and bestselling book 84 CHARING CROSS ROAD. Naive, nearsighted, frequently penniless but hopelessly stagestruck, she found her life governed by Flanagan’s Law: “No matter what happens to you, it’s unexpected.”

John Denver said, “I have a producer who looks like an accountant, and an accountant who looks like a producer”. Soberly dressed, unflashy, and a trained classical musician, in the golden age of the music business, Milt Okun stood out by not standing out. His legacy does that for him. He discovered and launched John Denver, and mentored him throughout his career. He created arrangements for Peter, Paul and Mary that the trio performed for half a century. He brought Placido Domingo a crossover career that made him an international star beyond the world of opera.

Today’s music business is more challenging than ever, but music’s availability and the consumption of this powerful force offer unprecedented opportunities for those with the desire to succeed. Music Business Essentials: A Guide for Aspiring Professionals takes musicians and beginning business students on a journey full of vital nuts-and-bolts knowledge as well as practical wisdom from a veteran industry professional.

In this fresh, amusing, and inspirational autobiography, Mark Holden shines the light on the power of reinvention and provides an intriguing account of a variegated life as an award-winning rock musician, international recording artist, film and television sound producer, CEO for cutting-edge technology companies, fashion designer, and serial entrepreneur.

Almost everything you know about Mickey Mouse is wrong: He wasn’t Disney’s first star; Steamboat Willie wasn’t his first movie; Mickey wasn’t a nice guy - and Walt Disney didn’t invent him. In 1928, two very different best friends invented Mickey Mouse. And the success tore them apart. Walt Disney and Ub Iwerks’ friendship is a story of betrayal, love, war, money, power, tragedy, intrigue, humor, despair, and hope. You’ll love them both - when you don’t want to drop anvils on their heads.

Do you want to make better music? How about achieving a professional sound? Or even being able to work in professional studios? Most musicians dream of making professional sounding music. But in order to create great music, they need to understand the steps and tools involved. With proper skill development, creativity, and knowledge, anyone can reach that professional level. This audiobook will show you how, whether you want to build a studio, work in one, start a label, or just make better music.

You're in a career where it's considered "normal" to be broke. If you were doing anything else for a living, you'd have given up by now.

And I'm sure there are people in your life who wish you'd do just that... They want you to settle down, get a "real" job, and make music a hobby. Screw 'em. The truth is, if you know what to do, you can make a lot of money as a musician. This book shows you what to do.

For filmmakers and video producers who struggle with sales and marketing. This book will help them build an automated marketing and lead generation system. Unlike DIY marketing efforts, which often rely on luck, this book offers a proven road map to building commercial confidence and attracting more clients. This book is for you if you run a small video production business and you want to position yourself to dominate your market, charge premium prices, and enjoy a six-figure video production empire!

At 30, Duncan Bannatyne had no money and was enjoying life on the beaches of Jersey. He saw a story about someone who had made himself a millionaire, and decided to do the same. Five years later, he had done it, and now he is worth £168 million. In this remarkable book, he explains how anyone could take the same route as he did, if they really want to.

The digital revolution poses a mortal threat to the major creative industries - music, publishing, television, and the movies. The ease with which digital files can be copied and distributed has unleashed a wave of piracy with disastrous effects on revenue. Cheap, easy self-publishing is eroding the position of these gatekeepers and guardians of culture. Does this revolution herald the collapse of culture, as some claim? In Digital Renaissance, Joel Waldfogel argues that digital technology is enabling a new golden age of popular culture, a veritable digital renaissance.

Streaming music has proven it is here to stay. Artists and their teams now find themselves with many new challenges in the digital landscape. With more options than ever for music distribution, standing out in a crowd, deciding where to focus your energy and finding ways to reach your audience become critical choices you and your team will have to make. Music business executive Mike Warner provides actionable advice, time-tested through more than 20 years in the music industry with proven results.

How did he do it? How does he do it? Sumner Redstone, the head of Viacom, is known for his aggressive style, business acumen and his solid instincts. In this audiobook, Redstone tells the listener what it takes to win.

Many photographers and small business owners feel pressure to discount their products and services, especially when times are tough. After all, how else will they keep up with the low prices offered by their discounting competitors? What they don't realize is that discounting is the last thing they should be doing if they want to win big. Worth Every Penny encourages you to explore and use the boutique model, which is designed to maximize your advantages over discounting competitors.

Bobby Bones is the youngest inductee ever into the National Radio Hall of Fame, alongside legends Dick Clark, Larry King, and Howard Stern. As "the most powerful man in country music" (Forbes), he has reached the peak of his profession and achieved his childhood dreams. Each weekday morning, more than five million fans tune in to his radio show. But as Bobby reveals, a lot of what made him able to achieve his goals were mistakes, awkward moments, and embarrassing situations.

In the world of competitive dance, biased scoring, skimpy costumes, and toxic rivalries are the additional line items of a bill that exceeds thousands of dollars. Time and money are at stake for parents, but reputation is also at risk. For Chasta Hamilton, six years of sending dancers to competitions was six years too many. She swore off competitive dance and rewrote her curriculum to focus on the whole person within each dancer. In Trash the Trophies, Chasta shows you how she challenged preconceived notions of success in the dance industry and transformed her studio.

This audiobook shows artists and musicians how to get more streams on Spotify plus featured in Spotify editorial playlists. Billboard charting rock and hip hop artists Manafest shows you the new way artists everywhere are getting more fans without a record label. This audiobook shows you a new way to get more fans streaming and buying your music, and teaches you step-by-step how to use it. In this audiobook, you’ll find the exact strategies we use to get 10x more fans and streams for independent artists without a label or having to tour.

Since man first walked the Earth...in heels, no other art form has wielded as unique an influence on pop culture as drag. Drag artists have now sashayed their way to snatch the crowns as the queens of mainstream entertainment. Through informative and witty essays chronicling over 100 years of drag, listeners will embark on a Priscilla-like journey through pop culture, from television shows like Bosom Buddies and RuPaul's Drag Race, to films like Some Like It Hot and Tootsie, and Broadway shows like Hedwig and the Angry Inch....

For decades, hidden from the public eye, William Morris agents made the deals that determined the fate of stars, studios, and networks alike. Mae West, Frank Sinatra, Marilyn Monroe, Danny Thomas, Steve McQueen--the Morris Agency sold talent to anyone in the market for it, from the Hollywood studios to the mobsters who ran Vegas to the Madison Avenue admen who controlled television.

This book is created for you, hard-working father who works at a corporate American job to pay the bills. You long to support your family composing music for film, TV, and video games. You get no joy or fulfillment from your work...this is a safe, “real” job. You complain to your wife every night about how you long for the day when you can support your family composing music for film, TV, and video games.