Entrepreneurship Small Business

Your friend's mother-in-law is visiting from Korea. When greeting her, do you bow, shake hands, or kiss her on both cheeks? The meeting with his international customers is going well for the corporate president - until he gives the thumbs-up sign. Why? Discover the answers in this incisive, award-winning guide to etiquette, now thoroughly revised to reflect today's truly multicultural society.

There are nine million women-owned businesses in the United States; they account for $1.3 trillion in revenue. American women are starting businesses at a rate twice that of men. Most of these women are also moms. What does it take to be successful as both a mom and as an entrepreneur? Moms Mean Business gives existing and potential mom business owners the encouragement, advice, and healthy dose of "how-to" they need.

Are you ready to turn your ideas into reality and build a wildly successful business? There has never been a better time to say yes! With a computer and an Internet connection, you can get your ideas, messages, and business out there like never before and create so much success. In this book Carrie Green shows you how. Carrie started her first online business at the age of 20. She knows what it's like to be an ambitious and creative woman.

It is possible to build your own profitable online business, but you can't do it overnight (despite what you have been told by so-called Internet marketing gurus). The simple truth is that you need to choose a solid niche from day one, be willing to consistently work on your business over the course of several months and follow the path laid before you by people that have actually done it.

Just having the best idea, product, service, presentation or proposal is no longer enough in these dizzyingly competitive times. Getting a commitment to action from your investors, leaders, customers or colleagues is vital. This book helps you become a master of gaining commitment to action by learning how to ask.

Your success depends on how you think. "The main difficulty of thinking is confusion," writes Edward de Bono, long recognized as an international authority on conceptual thinking and on the teaching of thinking as a skill. "We try to do too much at once. Emotions, information, logic, hope, and creativity all crowd in on us. It is like juggling with too many balls." The solution? De Bono unscrambles the thinking process with his "six thinking hats":

As you face daily choices that require yes or no decisions, there are times when you feel paralyzed - either from fear of making the wrong choice or because of too many seemingly equal options. Social entrepeneur Jeff Shinabarger helps you break through these moments of tension and transition with proven ways to move toward good choices.

Thompson and Ware, nationally known consultants in the fields of management and leadership, offer a practical guide that focuses on the skills G.W. Bush has used throughout his career and in the White House. Each useful chapter highlights one of his leadership lessons. From identifying core values to getting results, this clearly written guide is filled with timeless and time-tested advice.

If you want to stand out from the crowd, develop a clear and consistent brand voice, and ultimately build a fruitful business - listen to your brand. Stop Listening to the Customer offers insights into how consumers are driving homogeneity in brands and shares the proven strategies you can implement to amplify your own position in the world.

For therapists, profit is too often an afterthought. You focus on caring for clients and paying rent and clinicians, and take home the leftovers—if there are any. In Profit First for Therapists, Julie Herres adapts the popular profit first cash flow system specifically for private practice owners. Through client stories and case studies, powerful frameworks, and simple tips, she lays out a clear path to profitability.

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionalized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Filled with hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely revised and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success in the next century.

Whether your business is a new start-up, an established company attempting to grow, or somewhere in between, Get Your Business Funded gives you the full range of options for raising capital in today's challenging economy. Covering everything from bank loans to angel investors to equity financing to more unorthodox methods, this complete guide uses clear, easy-to-understand language to explain each approach.

Having lived nearly her entire life below the poverty line before going on to attain wealth and success as an entrepreneur and investor, Arlan Hamilton knows that money is power—but not for the reasons most people believe. Money is power, she says, because it provides us with options: to pursue our passions, take risks, and change our situation in life.

Resilient delivers an invaluable collection of private journal entries mapping out a path from bootstrapping a multimillion-dollar business to raising millions in Series A funding for another. Entrepreneur and Resilia CEO Sevetri Wilson describes her journey from self-funding to venture capital success. Written for ambitious and aspiring entrepreneurs like herself, Wilson covers a wide variety of topics about the entrepreneurial journey.

You don’t need 100 rental properties for short-term rental success. Profitable Properties is about doing more with less. It’s about maximizing the ROI from each real estate investment. Written by a prior Airbnb employee, Superhost, guest of 2,000+ nights on Airbnb, and author of best-seller Optimize YOUR Bnb, Profitable Properties is an all-in-one guide for new and existing short-term rental owners and real estate investors. Other books talk about basics, but not Profitable Properties. Daniel Rusteen is intimately familiar with Airbnb and teaches you the details you need to optimize.

The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before.

Social innovation and entrepreneurship are rising forces in the world. As stakeholder capitalism takes root, and as the extent of systemic challenges becomes clear - from climate change to income inequality to food security to health care and beyond - more and more of the best and brightest will hear the calling to become innovators and entrepreneurs who develop and deploy solutions to the world's thorniest problems.

When pioneering business journalist and Inc. magazine editor at large Bo Burlingham wrote Small Giants, it became an instant classic for its original take on a common business problem - how to handle the pressure to grow. Now Burlingham is back to tackle an even more common problem - how to exit your company well. Sooner or later, all entrepreneurs leave their businesses and all businesses get sold, given away, or liquidated.

When Fortune 100 corporations are stymied, it's the "McKinsey-ites" whom they call for help. Former McKinsey associate Ethan Rasiel lifts the veil to show you how the secretive McKinsey works its magic, and helps you emulate the firm's well-honed practices in problem solving, communication, and management. Both a behind-the-scenes look at one of the most admired and secretive companies in the business world and a toolkit of problem-solving techniques without peer, The McKinsey Way empowers every business decision maker to become a better strategic player in any organization.

This unique guide features the start-up stories of regular people launching side businesses that almost anyone can do: an urban tour guide, an artist inspired by maps, a travel site founder, an ice pop maker, and many more. In 100 Side Hustles, best-selling author of The $100 Startup Chris Guillebeau presents an "idea book" filled with inspiration for your next big idea. Distilled from Guillebeau's popular Side Hustle School podcast, these case studies feature teachers, artists, coders, and even entire families who've found ways to create new sources of income.