Ethical Marketing

Wallet Activism challenges you to rethink your financial power so can feel confident spending, earning, and saving money in ways that align with your values.

With over $150 in additional online resources, this is the book you've been waiting for. Tailored specifically to those in "party plan" direct selling businesses, Social Media for Direct Selling Representatives is the first volume in a series of books to help you accelerate your business using social media marketing as a vibrant part of your overall marketing plan.

Este libro es un llamado a la reflexión para todos aquellos que trabajan en el mundo del marketing y las comunicaciones. En un contexto donde los consumidores son cada vez más conscientes de su poder y de la necesidad de actuar de manera responsable y sostenible, el autor argumenta que la ética es fundamental para construir una marca auténtica y duradera.

Beyond its click-worthy title and eye-catching cover, this book serves a greater purpose: to equip you with the knowledge to critically engage with online content, making informed choices in a sea of headlines vying for your attention. Whether you're a marketer aiming to craft compelling campaigns, a content creator seeking to connect with your audience, or a curious listener eager to understand the dynamics of digital communication, this book holds valuable insights for you.

If you are a therapist, healer or holistic practitioner of some sort, you will know how hard it can be to get clients because: 1. It's hard to succinctly explain what you do; 2. What you provide is not something physical which can be picked up, held or 'tried on' beforehand; 3. Your skills can help so many people with so many limiting issues and problems making it hard to know how to get your message out there; 4. As more people become interested in alternative therapy, it's getting harder to standout.

Are you ready to transform your brand into a powerful entity that resonates deeply with your audience? How to Cultivate Brand Worship provides a groundbreaking exploration of brand-building strategies, drawing intriguing parallels between the fervent devotion of cult followers and the loyalty of dedicated customers.