Farming Business Crop

Raised as a fourth-generation farmer, when Will Harris inherited White Oak Pastures he was a full-time commodity cowboy who played hard and fast with every tool the system offered–chemicals, antibiotics, steroids, and more. His ancestors had built a highly profitable, conventionally run machine, but over time he found himself disgusted with the excess, cruelty, and smalltown devastation this system entailed. So he bet the farm on forging a different way of doing things. One that works with nature not against it, and bridges the quickly widening delta between consumers and their food.

The world is a bit crazy right now, but despite uncertainty and a volatile climate, there is a way to farm that generates profit, builds a legacy and involves less stress. Crops, People, Money and You: The Art of Excellent Farming starts with making first-rate choices about yourself so that you can make the best decisions about crops, people and money. With a unique blend of evidence, insight and empathy, Kate encourages listeners to clear the fear and take the steering wheel toward excellent farming.