Fashion Business

​Diane von Furstenberg, entrepreneur and philanthropist, presents her words to live by. In an easy-to-navigate A-Z dictionary format, designed to be browsed or listened to as a whole, Own It offers listeners Diane’s well-earned wisdom for enjoying both personal and professional growth at any age.

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.

As a child, Anna Wintour was a tomboy with no apparent interest in clothing but, seduced by the miniskirts and bob haircuts of swinging 1960s London, she grew into a fashion-obsessed teenager. Her father, an influential newspaper editor, loomed large in her life, and once he decided she should become editor-in-chief of Vogue, she never looked back.

Vivienne Westwood is one of the icons of our age. Fashion designer, activist, cocreator of punk, global brand, and grandmother--a true living legend. Her career has successfully spanned five decades, and her work has influenced millions of people across the world. For the first and only time, Vivienne Westwood has written a personal memoir, collaborating with award-winning biographer Ian Kelly, to describe the events, people, and ideas that have shaped her extraordinary life.

Full of helpful resources and inspirational chapters by top fashion bloggers What I Wore, College Fashion, Gala Darling, Second City Style and Corporette, the book is packed with all the advice and motivation you need to take your blogging career to the next level!

Danielle Bernstein spent her youth shopping at discount department stores, getting boozy in suburban backyards, and proposing marriage to every boy she dated. By age 19, she was a college dropout living in a West Village shoebox with three roommates and only six months to prove that her blog, @WeWoreWhat, could become a full blown career...or else board the train back to her mom's house. This Is Not a Fashion Story is the down and dirty tale of how a Long Island-born teenager became one of the most recognizable names in fashion.

On the morning of March 27, 1995, four quick shots cracked through Milan’s elegant streets. Maurizio Gucci, heir to the fabulous fashion dynasty, had been ambushed, slain on the steps to his office by an unknown gunman. Two years later, Milan’s chief of police entered the sumptuous palazzo of Maurizio’s ex-wife, Patrizia Reggiani - nicknamed “the Black Widow” by the press - and arrested her for the murder. Did Patrizia kill her ex-husband because his spending was wildly out of control? Or is it possible Patrizia didn’t do it at all?

With $1,500 and no business experience, Mel and Patricia Ziegler turned a wild idea into a company that would become the international retail colossus Banana Republic. Reimagining military surplus as safari and expedition wear, the former journalist and artist created a world that captured the zeitgeist for a generation and spoke to the creativity, adventure, and independence in everyone.

In When Women Ran Fifth Avenue, journalist Julie Satow draws back the curtain on three visionaries who took great risks, forging new paths for the women who followed in their footsteps. This stylish account, rich with personal drama and trade secrets, captures the department store in all its glitz, decadence, and fun, and showcases the women who made that beautifully curated world go round.

Paul Van Doren is the founder of Vans - the shoe company beloved by skateboarders, creatives, and fans everywhere for its laid-back, colorful SoCal vibe, and famous for its people-oriented company culture. How did Van Doren establish a family shoe business that evolved into a globally recognized brand with annual revenue of more than four billion dollars? A blue-collar kid with no higher education and zero retail experience, Van Doren leveraged a knack for numbers, a genius for efficiency, and the know-how to make a great canvas tennis shoe into an all-American success story.

Status signaling isn’t just the province of the immature or insecure but a fundamental human need to secure social standing. It drives our behavior, forms our tastes, determines what we buy, and ultimately shapes who we are. It’s what’s behind “cool” and what drives fashion, music, food, sports, slang, travel, hairstyles, and dog breeds—and even the outsize influence of unpopular things with the “right” audience.

In February 2011 John Galliano, the lauded head of Christian Dior, imploded with a drunken, anti-Semitic public tirade. Exactly a year earlier, celebrated designer Alexander McQueen took his own life three weeks before his women's wear show. Both were casualties of the war between art and commerce that has raged within fashion for the last two decades.

In 1835, at the age of 13, a young boy walked nearly 300 miles to Paris; he worked odd jobs, and did whatever it took to survive. He eventually learned a craft: box making. Before long, the young boy had earned enough to open his own box-making store.

Coco Chanel created the look of the modern woman and was the high priestess of couture. She believed in simplicity, and elegance, and freed women from the tyranny of fashion. She inspired women to take off their bone corsets and cut their hair. She used ordinary jersey as couture fabric, elevated the waistline, and created bell-bottom trousers, trench coats, and turtleneck sweaters. In the 1920s, when Chanel employed more than 2,000 people in her workrooms, she had amassed a personal fortune of $15 million and went on to create an empire.

American Dreamer brims with anecdotes that cover Tommy's years as a club kid and scrappy entrepreneur in 1970s New York as well as unique insights into the exclusive A-list personalities with whom he's collaborated and interacted, from Mick Jagger and David Bowie to Ralph Lauren and Calvin Klein. But this is more than just a fashion icon's memoir - it's a road map for building a brand, both professionally and personally.

Cheap fashion has fundamentally changed the way most Americans dress. Stores ranging from discounters like Target to fast fashion chains like H&M now offer the newest trends at unprecedentedly low prices. Retailers are producing clothes at enormous volumes in order to drive prices down and profits up, and they've turned clothing into a disposable good.

Move past your excuses of no time and money and become your own American success story. Do you crave more confidence, respect and power? Want to earn more money? Not moving up in your career, life and relationships? Have you stopped being passionate about yourself? Do you like who you see in the mirror? Now is the time to listen to Dress Code and turn your life around. Find out how image connects to success. Be fresh and modern at any age! Learn how to do your very own makeover!

In my book, I will show you exactly how to go about starting and running your own pre-loved clothing business. You gain not only the monetary benefits of selling a high-demand product, but you will also be saving the world’s landfills from unnecessary waste. In 2012 alone, an estimated 14.3 million tons of textiles were discarded to the landfill as reported by the Environmental Protection Agency - an alarming number for something seemingly harmless as discarding old clothes.

When she was 52, a recruiter told Julie Wainwright that her failure as CEO of Pets.com made her unemployable. But she proved him—and Silicon Valley—wrong and built her company from an idea into the world’s largest resource for authenticated luxury resale. Since its launch in 2011, The RealReal has changed the world of fashion forever, making luxury items more accessible and sustainable. Time to Get Real spills the tea on the entrepreneurial journey from a woman’s perspective and includes all the lessons learned and mistakes made along the way to a billion-dollar business and public company.

Kriti is the founding member and Creative Director of Doodlage. She is very passionate about sustainable fashion and up-cycling, which is relatively nascent in the Indian market and encourages other brands to take a step towards becoming less wasteful.