First Business

Did you know that 71 percent of marketing efforts fail because companies are using outdated methods that fall short when it comes to reaching their goals? Believe it or not, but it’s quite common even among the most experienced marketers to struggle in this area. This problem has become so rampant because most marketers fail to get to know their audience, don’t establish concrete goals, or fail to align marketing and sales goals. Which means that, more often than not, there is a great disconnect between what the company provides and what consumers actually want.

Selling technology to businesses can be one of the most rewarding careers, but getting started can be hard. Most knowledge is gained through word of mouth, and it can take years to learn how to perform well and consistently hit your target. In this how-to guide, you'll be introduced to the "sales flywheel", where Charlie Cowan will share his 20 years of technology sales experience and walk you through the external and internal tasks that combine to deliver a successful sales process.

Too often, the sales process is all about fear. Customers are afraid that they will be talked into making a mistake; salespeople dread being unable to close the deal and make their quotas. No one is happy. Now there’s a better way to transform the buyer/seller relationship. These 3 titles are the perfect bundle for winning more sales than you ever dreamed possible.

Stephen R. Covey and the Merrills have shown millions of listeners how to balance the demands of a schedule with the desire for fulfillment. The principles they introduced in First Things First are distilled for everyday listening. Let First Things First Every Day be your guide to the rich relationships, the inner peace, and the confidence that come from knowing where you're headed, and why.

When Lynsi Snyder’s grandparents founded In-N-Out Burger in 1948, they built it with a passion for quality and service that Lynsi embraced at a young age. After starting as a store associate at age seventeen, she then worked in other departments, gaining firsthand experience with almost every aspect of the family business until she became president in 2010. She has led the company through explosive growth—today, there are three-hundred-ninety-two stores and counting—and is deeply committed to the well-being of the In-N-Out Burger family.

Your First Leadership Job is divided into two sections. Part One introduces the concept of catalyst leader - one who sparks energy, passion, and commitment in others. Your transition to catalyst leader is a major step in your leadership journey. This book provides essential tips to put you on the catalyst path. Part Two devotes 13 chapters to critical core leadership competencies, including coaching for success, hiring the best employees, and turning dreaded appraisals into discussions that propel performance. It also includes a chapter for first-time female leaders.

When Pastor Bruce Deel took over the Mission Church in the 30314 zip code of Atlanta, he had orders to shut it down. The church was old and decrepit, and its neighborhood - known as "Better Leave, You Effing Fool", or "the Bluff", for short - had the highest rates of crime, homelessness, and incarceration in Georgia. Expecting his time there to only last six months, Deel was not prepared for what happened next. One Sunday, he was approached by a woman he didn't know. "I've been hooking and stripping for fourteen years," she said. "Can you help me?"

Competing in the global economy isn't unlike guerrilla warfare. Your competitors come at you from unexpected places with surprising force, and the marketplace is constantly shifting. As a leader, what do you do to empower your business and your people not only to survive but to thrive - and win? First, Fast, Fearless is a practical guide for the business leader who wants to learn from the best of the best how to build and lead effective teams in conditions of volatility, uncertainty, complexity, ambiguity, and constant change.

Have you ever thought about what it takes to be the best version of yourself? Do you need to find your dream job, have an Eat Pray Love kind of holiday, or meet your soulmate? Being the best version of yourself is more of a journey than a means to an end. The difference between who you were five years ago and who you are now has a lot to do with the experiences you have gathered in the past five years. Similarly, the difference between who you are now and who you will be in the next five years will also have a lot to do with the experiences you gather going forward.

In Leading Growth: The Proven Formula for Consistently Increasing Revenue, veteran B2B sales professional and coach Anthony Iannarino delivers an expert guide to enabling revenue growth in your sales team. In the book, you'll explore the fundamentals of organizational leadership, including vision, transformation, strategy, communication, and decision-making. You'll also define new frameworks for growth involving the people, planning, pipeline, and efficacy that make up your strategy.

The First 90 Days: Setting Yourself Up for Success in Six Steps is a must-listen book for anyone starting a new role, seeking to maximize their impact and set themselves up for long-term success. This comprehensive guide provides a clear roadmap for navigating the critical first three months of any new position, offering practical advice and strategies for making a positive impact quickly and effectively.

Meghan is a beautiful, naive, and sheltered young woman working for her father's company. When Meghan asks to work for a difficult and demanding senior executive named Mark, she never suspects how far she will be asked to go to help her father's company out. She accompanies Mark to a convention and is presented with a unique opportunity to entertain investors in a way that she has only dreamed about. One night in a hotel room, Mark opens her mind to a whole other world of sexual fun.

This book provides plentiful questions and answers, which, we hope, may prove useful in your interview preparation. An analyst and job seeker can practice these questions prior to their interview, and can be assured to come across as a confident, competent, and well-composed professional. Aside from sample questions and answers, the book also provides helpful tips to make the concepts easy to understand and some "shine on" pointers for listeners to stand-out in their interviews.

With the advent of numerous job search websites, finding and applying for jobs might be easy. But when it is time to face the first interview, the thought will probably be scary. In this powerfully effective listen, entrepreneur and author T. Muralidharan shows how to be successful at that first interview.

A chapter from Zoom by Daniel Roberts and Fortune contributors. With Zoom, Fortune magazine extends one of its most successful franchises, 40 Under 40, to bring you original insight on the best-kept secrets of top entrepreneurs, business leaders, and rising tech stars.

With a plan for reducing US oil dependency. It’s never too late to top your personal best. Now eighty years old, T. Boone Pickens is a legendary figure in the business world. Known as the “Oracle of Oil” because of his uncanny ability to predict the direction of fuel prices, he built Mesa Petroleum, one of the largest independent oil companies in the United States, from a $2,500 investment. In the 1980s, Pickens became a household name when he executed a series of unsolicited buyout bids for undervalued oil companies.

In his years as a professional ice-skater, Olympic Gold Medalist Scott Hamilton learned to embrace the mind-set of working hard to "beat" the competition. But it seems competition has gotten a bad rap these days. We've bought in to the belief that it is unfair to participants to rank performance. Yet competition is in fact a good thing because it's about working toward excellence. Finish First is a wake-up call for business leaders, entrepreneurs, spouses, parents, and even students to stop settling for mediocre and strive to go for the win.

This book employs scientific evidence to examine why humans tend to make poor investment choices. Most investors continue to see their investment results harmed by the book’s two main themes: fear and greed. Fear and greed are human emotions that are as old as history, even prehistory. The bible also cites fear, greed, envy, and desire as destructive influences, so this has been going on for a long time.

Do you want to turn your writing hobby into a lucrative part or full-time career? What if you had the freedom to choose when and where you work? Maybe you’ve considered becoming a freelance writer for the web but weren’t sure how to you get started. Don’t worry, you’re not alone. Heck, you might have already read a book or two on this exact topic - there are a few out there. So why would we write another one? Because rarely will you find a book that shows you the exact steps you need to take to accomplish a specific goal. And one that’s enjoyable to listen to to boot!

Do you want to gear up for success by thinking like a millionaire so that you can create huge profits for your business? Do you know what all millionaires or even billionaires have in common? If you’re thinking that being born into money is the answer, then you’re wrong. Actually, 80 percent of all US millionaires made their riches themselves, and only 20 percent inherited their money.