First Business

Advertising veterans Mike Sullivan and Michael Tuggle unpack the poorly understood and grossly underleveraged connection between brand and culture. Filled with fascinating case studies, entertaining stories, and engaging insights, the book examines the true essence of what makes a company a challenger brand, unveils how successful challengers of all sizes use culture to create extraordinary brand distinction, and finishes with a detailed blueprint for building your own transcendent culture.

The 45 Things I Have Learnt About Life takes the listener on a journey of reflection and self-discovery. As the title implies, the author outlines 45 lessons learned and draws on examples from her personal life to drive the point home. There is no shortage of salient Bible verses we can rely on when faced with the storms life throws at us. The Krio (African) adages in this book will keep the listener thinking as these lessons are universally accepted among all cultures and cut across time.

So you just gave notice at the job you have worked almost your entire life that you have decided to retire. But until your last day, the excitement has deterred you from thinking how you would like to spend the remaining time you have here in this lifetime. If you begin to think negatively about what your retirement may have to offer you, then you have come to the right place. Retirement should not be seen as a stage of life that lacks in luster. It should be a time that is seen as positive, uplifting, inspiring, and adventurous.

With first-party data, Martech and customer centricity, to marketing on steroids. As an evolution of data-driven marketing, people-based marketing represents the next level in digital marketing. It replaces channel-specific campaigns, breaks up siloed data, and heals inconsistent customer experiences. Furthermore, it focuses entirely on the person, builds trust, and creates a true relationship with a customer in a privacy-first era. In this audiobook, the author shows in a practical way how people-based marketing is introduced step-by-step.

First Create Happiness and the Rest Will Follow blends the research of positive psychology, the science of quantum physics, and the spirituality of the law of attraction to produce a practical guide to lasting happiness. Learn how to replace your negative bias with a positive outlook - no matter the situation - and transform your energetic signature to attract the life you've always wanted.

You’ve spent years training to be an expert in your field. Years hunched over books and articles, writing essays late into the night on the science and art of your chosen profession. Through hard work and determination, alongside lots of experience, you’ve now become pretty good at it. So good in fact, that you have been asked to stop doing it all the time. You’ve been asked to be a manager.

Do you want to generate consistent monthly income on the Internet? Without resorting to scammy get rich quick schemes? Or shelling out thousands of dollars on useless material? If so - you’ve come to the right place.... In this book, you’ll find seven proven methods for making your very first dollar on the Internet. Ones which are working right now, and will continue to work in 2018 and beyond. Each one explained in simple, easy to understand language.

Do you own a blog or a website that can't get any traffic? Are you selling an online product which doesn't get any customers? Most people today give up on their online journey after some time because they do not see any results. No one visits their website and no conversation occurs on their written articles. This, in turn, demotivates them. Well, we all have been through that stage, I have been through that stage. But, instead of giving up, I looked for a solution.

The face of America’s workforce is changing rapidly. Freelancing, or side hustles, have become the new labor force driving the economic wheel. Nearly 40 percent of the workforce in the United States is made up of freelancers. Wouldn’t you love to join them? In this book, I will share with you my personal experiences while navigating the world of freelancing. I will give you practical, real-world advice about how to start your own business as a freelancer in your chosen field.

Domina tu próximo cambio profesional utilizando las guías más fiables en el mundo para los líderes en transición. Michael D. Watkins, máxima autoridad en transiciones profesionales, nos explica en este audiolibro cómo superar con éxito los retos particulares de cada tipo de transición (promoción, liderar a antiguos compañeros, incorporación a una nueva empresa...) aplicando los principios básicos en cada situación.

There are countless books taking on the subject of the Elevator Pitch, that address that one sentence method that wakes up the interest and make the customer want to know more and more. But, the experienced networker and entrepreneur Daniel Kern knows from personal experience: Even the best prepared Elevator Pitch interests a very small number of people. With his new approach "Elevator Pitch 2.0" success can be multiplied, while making less of an effort. In this guide, he gives an approach suitable for everyone to learn. As a successful networker Daniel Kern makes more than 90 percent of his sales through recommendations from his network. The Elevator Pitch 2.0 has already opened hundreds of doors for him.

While you might have the appearance of absolute success in everything you do, scratch below the surface the reality is that you are freaking out, even just a little. You have so many balls in the air that the juggle is becoming increasingly hard to sustain. You need to start doing things differently because trying to do it all represents a huge risk to your ongoing success and well being. This book teaches you how to successfully juggle your two lives and to be guilt-free, with a proven five-step process to help you identify and harness hours of lost time on the home front.

Want your life back? Seventy percent of all doctor’s visits are linked to workplace stress. Too many people are overworked and overstressed. They want something more from life, but they’re not sure how to stop working long enough to make it a reality.

In Good Comes First, S. Chris Edmonds and Mark S. Babbitt go beyond theoretical advice, using their combined 50 years of experience to present proven strategies for creating purposeful, positive, and productive work cultures. Cultures where good comes first for employees, customers, leaders, and stakeholders - and where improved business outcomes quickly follow.

Are you ready to embark on the journey of becoming a successful landlord but don't know where to start? "The New Landlord's Handbook: Definitive Strategies for Successful Rental Property Management for First-Time Landlords" is your ultimate guide to mastering the art of property management and maximizing your rental income. This comprehensive handbook is designed specifically for first-time landlords who want to navigate the complexities of property management with confidence and ease.

In a world where crises lurk around every corner, this book is your insurance policy. It's your guide to transparent communication, decisive action, and constant improvement. Whether you're a crisis pro or just starting out, "End Game First" will change your game. It's not just a book; it's your ticket to emerging stronger from any challenge.

Whether you’re a dad or a mom, whether you’re rocking the "parent" part of your life and feel your vision for that radical idea or revolutionary business is on the back burner, or you’re a rock star in the business arena, at the top of your game and you know your relationships pay the price…this book is for you. Cereal Dad Preneur provides a road map and a practical guide to achieve success in all areas of your life.

With shifting worker expectations and market upheaval, leaders and organizations everywhere are trying to catch their breath. As a result, a division in workplace culture has emerged with some companies clinging to obsolete corporate practices and others feeling lost and overwhelmed. As the CEO of WorldatWork and a self-proclaimed “work nerd,” author Scott Cawood introduces The New Work Exchange, a philosophy which redefines a successful workplace.

Steering clear of advice column "should"s and preachy "everyone must"s, The Muesli Bar is an engaging piece of writing, fit for overwhelmed minds of young entrepreneurs. It is a peek into the life of businessman, a quick look at the author’s personal experiences, and a long hard look at perspectives and attitudes that chase happiness and fulfillment instead of the illusion of success.

In Dante’s Renaissance-sparking Divine Comedy, Virgil guides the hero Dante through the many layers of Hell to reach paradise. Entrepreneurs, too, walk through a hellscape of risk so they may create wealth, freedom and meaning. Survival First ushers in a new Renaissance by guiding modern Dantes through this hellscape. Survival First humanizes risk by discarding academic jargon and complex formulas for simple logic, emotional realism and the stories of ordinary entrepreneurs.