First Business

From the top ad people all over the world - the ones who create the best television commercials and ads: the ones you love, the ones you remember, the ones you wish you had thought of yourself - come their own stories, in their own words, about the first work they ever did…and lived to talk about, barely. They talk about the zaniness and craziness; they talk about the good guys and the bad girls, and vice versa; they talk about things you think can only happen on television or in the movies but actually happened to these people. You may not believe what you hear, but in the ad world, you may not believe what you see, either.

You don’t have to have an MBA to understand the basics of accounting and finance, although it helps. This short book is a primer that will give you and those in your organization some basic tools for making smarter business decisions. Like many of my senior team colleagues at the time, many people believe that finance is the responsibility of the Chief Financial Officer (CFO) and perhaps a few staff accountants. Over the years, I have learned that we all need to understand some of the principles of accounting and finance, as well as some best practices.

The transition from line staff to management is fraught with difficulty. Sixty percent of new managers either fail outright or underperform in their first two years, while 51 percent of managers said they were unprepared for their first managerial role. In this quick-reference guide, master trainer and professional coach Joan Underwood shares practical insights and proven strategies for conquering the three most common challenges associated with this transition: managing self, managing others, and managing processes.

Editors H. Kent Baker, Greg Filbeck, Halil Kiymaz, and their coauthors examine PE and provide important insights about topics such as major types of PE (venture capital, leveraged buyouts, mezzanine capital, and distressed debt investments), how PE works, performance and measurement, uses and structure, and trends in the market. Listeners can gain an in-depth understanding about PE from academics and practitioners from around the world.

A medida que el móvil sigue ganando cuota de mercado, las empresas siguen debatiendo los pros y los contras de hacer campañas solo para dispositivos móviles.

You’ve written the best book ever, and now, everyone will be racing to read it. That was the plan anyway. As a first-time author, you walk a fine line between planning for and marketing your book for success and the crushing reality of low sales. Book Marketing for the First-Time Author breaks down the most important elements that you need to market your book. Master the fundamentals covered here to set your book up for success.

The 10 Biggest Mistakes Writers Make in Publishing Their First Book describes the major mistakes that writers make when they publish their book resulting in very low sales. The audiobook emphasizes the importance of good writing, having a good cover, actively promoting your book, getting review and testimonials, publishing your book in multiple formats, and more.

If you are experienced in any particular subject or profession, or are a creative fiction writer, then you could be making thousands of dollars monthly by writing Kindle eBooks.... This audiobook is intended to introduce authors to such vital steps and foundational points, to help increase their potential for massive, runaway success on the Kindle platform.

Thinking about becoming a teacher? Our audiobook offers practical advice for the aspiring English teacher but is general enough for other subject areas, which will be forthcoming in the near future. We’re proud to say that it is not another audiobook. With a combined 80 years of experience in the classroom, our team provides valuable tips on everything from classroom management and dealing with parents to education law and dealing with stress, among other topics.

Who doesn't want to be a millionaire? Well, if you have ever wanted to join the growing ranks of British millionaires, then this is the audiobook for you. Here, 16 self-made multimillionaires come clean about how they became filthy rich. There is no such thing as a 'typical millionaire'. Some are middle-aged, others are barely out of school; some come from nothing, others reinvent themselves after changing careers. In fact, all they have in common is ambition, motivation and the ability to think big.

Here's a biographical profile of Charles and J. Frank Duryea, two visionaries who were among the first to recognize the potential of the automobile. In 1892 they built America's first gasoline-powered car and had it running successfully the following year.

You encounter salespeople all the time. Some of them are so good that you end up buying from them, even if you initially don’t have any intention to. Some are able to instantly gain your approval and trust, even if you’ve conditioned yourself not to shed out any money. Be a top notch salesperson in no time! Do you realize that you can earn thousands, even millions of dollars, just by selling alone? Well, you know Bill Gates and Steve Jobs. And they both built an empire selling computers. How did they start? All they have is a few innovative ideas, the right attitude, and the will to succeed.

This audiobook is filled with proven solutions, options, and problem-solving methods that every first-time author needs to know - no matter what writing challenges you face. Follow the advice given in this audiobook and by the end, after putting what I have to say into action, you will have easily written a high-quality book.

Native Strength: The First Step on the Path to an Indomitable Life is the first book in a series divulging a variety of Native American traditional methods for achieving and maintaining integrity, fortitude, will-power and control over one's life.

In Good Comes First, S. Chris Edmonds and Mark S. Babbitt go beyond theoretical advice, using their combined 50 years of experience to present proven strategies for creating purposeful, positive, and productive work cultures. Cultures where good comes first for employees, customers, leaders, and stakeholders - and where improved business outcomes quickly follow.

Ray Zinn founded his semiconductor company without venture capital and ran it for 37 years, 36 of them profitably - an enviable record. He went blind weeks before his company went public, yet he led it for another 20 years. Tough Things First, the distillation of Zinn's astonishing career as CEO of Micrel, is a comprehensive, inspirational head-to-toe training program for entrepreneurs and leaders.

It is in our nature to judge people not only by what they say, but by what they do. Being the owner of Rooter Hero Plumbing, John Akhoian is judged more often than most, and in some cases, more harshly than most. That’s okay with John. He understands that by espousing the values he works and lives by, he will be held to an even higher standard. It is John’s sincere goal to lead his business, Rooter Hero Plumbing, by the principles and values he elaborates on in his book. He hopes that listeners can take these values and aim to lead not only by words but by actions.

Louise passionately believes that all women deserve to reach their potential in every way possible. To make this a reality, all women need to make themselves the priority. Far too many women are putting everyone and everything else before themselves and paying the price. Far too many women are ignoring their own fundamental needs and feeling drained and depleted.

Preparing for & Surviving the First 90-Days of the Principalship is a user friendly guide for aspiring or new administrators as they transition into their new role as principal. Using a conversational-style approach, listeners will feel as if they have a coach, mentor, or experienced colleague helping them prepare for their first 90-days as a campus leader. This book can benefit aspiring, new, and experienced principals who are interested in improving their leadership capacity on behalf of the students they serve. Recommendations for creating a 90-day plan is also provided.

Trust Yourself First: Cultivating Self-Awareness, Confidence and Resilience, seasoned executive coach Doris Sew Hoy shares her expertise, research, and original tools of the trade curated to help you unlock your personal and professional potential. This guidebook poses thought-provoking and incisive questions to ask yourself, interspersed with Doris’ own candid musings.