First Business

Product management has become a critical function for modern organizations, from small startups to corporate enterprises. And yet, the day-to-day work of product management remains largely misunderstood. In theory, product managers are high-flying visionaries who build products that people love. In practice, they're hard-working facilitators who bring clarity and focus to their teams. In this thoroughly revised and expanded edition, Matt LeMay provides real-world guidance for current and aspiring product managers.

It's time to level the playing field! You are accustomed to being the first - the first to go to college, the first to start a business. You often enter rooms where no one else looks like you. You're a trailblazer on a mission to create a new legacy for your family. And yet, despite your success, you still work too hard for too little cash. In Profit First for Minority Business Enterprises, Susanne Mariga, CPA, shows you how to implement the proven Profit First cash-management system that has lifted thousands of entrepreneurs out of the struggle and into success.

En su manera franca y entretenida, Mike Michalowicz revela por qué la fórmula tradicional ventas - gastos = ganancia no sólo es contraria a la conducta humana, sino un mito que te encierra en un ciclo interminable de vender más y aprovechar menos.

This new offering from management expert Gary S. Topchik, coauthor of The First-Time Manager, Fifth Edition, covers the basics of team building, giving novice managers all the activities and information they need to achieve team-building success. From making the transition from team member to team leader, to holding team members accountable, to managing challenging situations and resolving conflict, The First-Time Manager's Guide to Team Building tells listeners how their own management style can influence how successful their teams become.

Real estate investors have systems for almost everything—to make the phone ring, to find deals, and to fix, rent, and sell their properties. What they don't have is a system for their finances that ensures positive cash flow and profitability. This is why many investors end up scrambling to cover payroll, taxes, and even their own bills. In Profit First for Real Estate Investing, real estate finance expert, David Richter, reveals his simple cash flow system that not only makes "pay yourself first" possible; it makes it easy.

In Leadership is a Relationship, accomplished founders and authors Michael S. Erwin and Willys DeVoll deliver an insightful collection of interviews with leaders who have succeeded by prioritizing the wellbeing of other people. Perfect for anyone who wants lead both morally and effectively, Leadership is a Relationship provides a concise and convincing argument that leaders who put people first have the best chance of succeeding in the twenty-first century.

Popular personal finance educator Steve Adcock delivers a fun, insightful, and hands-on discussion of how to build financial security, retire early, and give back to the community. You’ll learn to focus on yourself and your family first, creating personal wealth for the purpose of giving back to others. In the book, the author explains that “saving money” isn’t a goal in and of itself, but rather the end product of the personal wealth equation: Wealth = Income + Investments – Lifestyle.

Written in John Kim’s unique “advice-in-a-shot glass” style, a month-long program that applies the tenets of his bestseller Single on Purpose, packed with daily tips for self-reflection, growth, and adventure. Whether you’ve embraced the advice in Single on Purpose or are just discovering Kim’s ideas, 31 Days of Single on Purpose can help you transform being single into a joyous, exciting period of personal growth filled with memories, deep work, play, forgiveness, and freedom.

Give your hard work a voice and amplify your impact by communicating in a way that makes people want to listen and respond—storytelling with you will help you do it.

Are you an entrepreneur in a creative industry? Does your business struggle with consistent profitability and cash flow? Do you feel it is a never-ending struggle to choose between doing the work you are passionate about and staying in business? Christian Brim is a Certified Public Accountant and Certified Management Accountant with over twenty-five years of working with small business owners to grow profitably. Heavily influenced by a family riches-to-rags experience in his formative years, Christian has dedicated his life’s work to helping entrepreneurs have businesses that work for them.

Change Is Good, You Go First by Tom Feltenstien and Mac Anderson is not your typical business book on implementing change. The 21 stories will inspire you and your team to stop conducting business as usual! This creative audiobook will help you embrace change and realize change can be good!

Filled with sharply drawn, emotionally powerful senses, Walk Through Fire traces the hardships Sheila faced in her marriage and her professional life. Despite her skills as a violinist and music teacher, as well as her obvious entrepreneurial talent, she had to fight to overcome self-doubt and fears of failure. Sheila vividly details her struggles, including battling institutional racism, losing a child, suffering emotional abuse in her thirty-three-year marriage, and plunging into a deep depression with her divorce. And yet, out of that pain came renewed purpose and meaning.

Patagonia, named by Fortune in 2007 as the coolest company on the planet, has earned a reputation as much for its ground-breaking environmental and social practices as for the quality of its clothes. In this exceptionally frank account, Chouinard and Stanley recount how the company and its culture gained the confidence, by step and misstep, to make its work progressively more responsible, and to ultimately share its discoveries with companies as large as Wal-Mart or as small as the corner bakery.

Sixty-three percent of Kickstarter campaigns fail. Do this one thing, and you’ll be among the 37 percent who succeed. The one thing is pre-launch. Ask any crowdfunding creator, and they will confirm that it is the key to success. You will learn how to prepare for your first crowdfunding campaign and do a pre-launch with a minimal budget by using personal efforts and delegating some work to others.

Did you know that 71 percent of marketing efforts fail because companies are using outdated methods that fall short when it comes to reaching their goals? Believe it or not, but it’s quite common even among the most experienced marketers to struggle in this area. This problem has become so rampant because most marketers fail to get to know their audience, don’t establish concrete goals, or fail to align marketing and sales goals. Which means that, more often than not, there is a great disconnect between what the company provides and what consumers actually want.

When Lynsi Snyder’s grandparents founded In-N-Out Burger in 1948, they built it with a passion for quality and service that Lynsi embraced at a young age. After starting as a store associate at age seventeen, she then worked in other departments, gaining firsthand experience with almost every aspect of the family business until she became president in 2010. She has led the company through explosive growth—today, there are three-hundred-ninety-two stores and counting—and is deeply committed to the well-being of the In-N-Out Burger family.

Here's a biographical profile of Henry J. Kaiser, a great industrialist and philanthropist who had a profound impact on America's ability to prevail in World War II. People tend to regard the great American titans of the past as robber barons, men who made their fortunes off the backs of the oppressed, flaunting laws and living like nabobs while others had to scratch for a living.

In this book, you'll learn how regular people are getting richer than ever using real estate investing. Most people are intimidated by investing because they think they need tons of money, connections, or skills to get started. This couldn't be further from the truth. There are many ways to invest with very little cash or even without any money at all! The secret is that anyone can build a passive wealth-generating real estate portfolio with the correct information.

Women of color comprise one of the fastest-growing segments in the corporate workforce, yet often we are underrepresented—among the first, few, or only ones in a department or company. For too long, corporate structures, social zeitgeist, and cultural conditioning have left us feeling exhausted and downtrodden, believing that in order to “fit in” and be successful, we must hide or change who we are.

The world of work continues to grow more complex with hybrid work, a shortage of talent, and a mandate for more inclusive environments with a true DEI perspective. These changes have created many exciting opportunities but also carry big risks for HR managers on the front lines in organizations in transition.