First Business

How much time have you spent reflecting on the fact that revenues are generated by actual customers—the people who pull out their wallets and pay for your products and services? In The Customer-Base Audit: The First Step on the Journey to Customer Centricity, experts Peter Fader, Bruce Hardie, and Michael Ross start you on the path toward really getting to understand your customers' buying behavior as well as the health of your overall customer base.

The Affinity Principle presents a formula for business success through a people-centric, mindful leadership approach. The Affinity Formula is simple: mindful leadership creates an incredible team performance, which leads to an awesome customer experience, and that yields great financial results. Grant asserts that when there is a strong focus on hiring, acclimating, and training team members, companies thrive. The right talent, doing their best work, makes management easy.

Behavioral Economics for Leaders: Research-Based Insights on the Weird, Irrational, and Wonderful Ways Humans Navigate the Workplace is an accessible and unique approach to implementing the many lessons of behavioral economics in your own leadership strategy. You’ll explore how and why your team members often don’t make rational decisions ― and why that can be a good thing.

The 6-Figure Freelancer provides you with the step-by-step blueprint to start your freelance business from zero to having clients bang on your door for work. It doesn’t matter if you want to do freelance copywriting, content marketing, email marketing, freelance writing, photography, web design, advertising, or social media management. The principles of finding and closing high ticket clients is the exactly same.

In the hospitality space, Three and Jackie Carpenter know full well the importance of leading teams who are loyal, engaged, and happy. Working in an industry where customer expectations are at an extreme, Three and Jackie have applied a mindset of treating employees like customers. They've developed a five-step roadmap to creating positive employee experiences and company cultures where connection is the crux of the team's success.

In Sustainable Leadership: Lessons of Vision, Courage, and Grit from the CEOs Who Dared to Build a Better World, accomplished leadership expert Clarke Murphy shares a can't-miss toolkit for delivering remarkable sustainability results. You'll learn what it takes to become a sustainable leader and how you can turn your sustainability promises into tangible action on the ground.

Learn how to create and scale your online business fast while putting profit first! Do you have a brilliant idea to create a business but you have no idea where to start? Is the number one reason for not growing your business that you don´t have enough money to invest? Have you hit rock bottom with your business because you’re making plenty of revenue...but with no profit? The number one reason why someone doesn't start a business is because of their fear of not making or (even worse) losing money.

Here's a biographical profile of Henry J. Kaiser, a great industrialist and philanthropist who had a profound impact on America's ability to prevail in World War II. People tend to regard the great American titans of the past as robber barons, men who made their fortunes off the backs of the oppressed, flaunting laws and living like nabobs while others had to scratch for a living.

Competing in the global economy isn't unlike guerrilla warfare. Your competitors come at you from unexpected places with surprising force, and the marketplace is constantly shifting. As a leader, what do you do to empower your business and your people not only to survive but to thrive - and win? First, Fast, Fearless is a practical guide for the business leader who wants to learn from the best of the best how to build and lead effective teams in conditions of volatility, uncertainty, complexity, ambiguity, and constant change.

Make more money, take control of the course and direction of your life, and get more satisfaction from your work. Click the "Buy Now" button and get your copy of $250K Consulting.

Who is Donald J. Trump? To truly understand America’s 45th president, argues Vanity Fair journalist Emily Jane Fox, you must know his children, whose own stories provide the key to unlocking what makes him tick. Born Trump is Fox’s dishy, deeply reported, and richly detailed look at Trump’s five children (and equally powerful son-in-law, Jared Kushner), exploring their lives, their roles in the campaign and administration, and their dramatic and often fraught relationships with their father and with one another.

The People First Effect is a business fable about CEO Dan Burton. Dan has successfully led his company out of the 2008 recession and sees his organization moving back toward sustainable growth - only to learn that his company has been sold to a foreign investor.

As a twelve-time number-one best-selling and top 100 business book author, Gundi knows a thing or two about writing and publishing best sellers. All her books reached number one within just a few days of publishing, and over time, she developed a proven step-by step and easy-to-follow system that helped many first-time authors around the world reach number one within weeks.

Do you want to make life better for yourself and the people you work with? Are you held back by the thought that putting people first could harm your bottom line? Superengaged is an honest, in-depth, and upbeat look at the value of having values and the power of creating a people-focused workplace culture, packed with tips and guidance for increasing your profits and improving your outcomes. It’s for CEOs and COOs, HR directors and finance directors, entrepreneurs, business owners and anyone who’s on their way up.

In this insightful book, former director of the World Business Forum Eduardo Braun introduces a new vision of leadership: the new CEO - someone who puts people, cultures, and emotions first. Through thousands of hours of conversations with world-class leaders, Braun has identified five key roles leaders can use to inspire people to strive for greater success, and in turn change the world for good.

Justin Breen considers himself a results guy; he’s great at making things happen, but not so great at generating awesome ideas. But that hasn’t stopped him from creating an epic business and life! What Breen lacks in idea generation, he makes up for in his ability to recognize when an amazing idea is presented to him. The concepts that rule his life and success evolved from conversations with innovators. Learn the 30 transformational ideas Breen has gathered from some of the world’s top business leaders. Each chapter concludes with simplified takeaways.

Management consulting is a $250 billion industry and growing at a rate of over four percent annually. Many predict that more than 40 percent of the US workforce will soon be contingent, freelance, or consulting members of the workforce - making this book more relevant than ever. Individuals become independent consultants out of necessity or preference: necessity because they lost their job or the company offered an attractive exit package; preference because they want a career change, more control over their time, or an enriched, varied work situation.

Many of us focus on winning at work. Whether it is from our own fear or the expectations of others, we put pressure on ourselves to succeed. Then, with whatever time and energy is left, we give to our family and to ourselves. In the end, no one wins. Marriages suffer, kids are neglected, teams are not developed, and you are not fulfilled. There is a better way. You, your home, and your work can thrive.

In the 30 years after the Civil War, the United States blew by Great Britain to become the greatest economic power in world history. That is a well-known period in history, when titans like Andrew Carnegie, John D. Rockefeller, and J. P. Morgan walked the earth. But as Charles R. Morris shows us, the platform for that spectacular growth spurt was built in the first half of the century. By the 1820s, America was already the world's most productive manufacturer and the most intensely commercialized society in history.

My name is Julie Hoffman. I am a 44-year-old mother of two. I was an A/R supervisor for an oil company for 21 long years until the day they outsourced my job, and I suddenly found myself unemployed. I was devastated, heartbroken and felt betrayed all at the same time. I had $18,632 in my company retirement account, and they paid me two weeks of salary as a severance payment.