Fish Business

Selling the Fundamentals is a set of tools aimed at the first-time enterprise salesperson just entering this world of long-term selling, as a pursuit can take months or years to complete. It's also aimed at the business consultant fresh from university who will be asked to sell before they consult, and finally the entrepreneur who has a specific product and needs to sell to large businesses. Selling the Fundamentals is a set of tools to demystify this world and give the listener a starting point from which to build their successful selling career.

You're either an innovator or replaceable. You're either predator or prey. Taking lessons from ocean life - Small Fish, Big Pond shows business leaders how to outwit, outswim, and outlast competitors by playing to their own strengths. Small companies face tough competition from large established players. Small Fish, Big Pond unpacks the Futureproof Strategic Framework™ which delivers a proven process for entrepreneurs to build an authentic business that attracts top talent, delivers incredible client experiences, and outperforms competitors at every stage of growth.

The sales profession has been around roughly since the Stone Age. Archaeologists have traced hunters trading for the best flint weapons and tools. In Who Says A Fish Can’t Sell?, veteran salesman Jim Cornbleet shares what qualities shape a great salesperson through stories about memorable catches and the ones that got away.

Think of someone you admire, someone who you wish to emulate. What makes them successful? What enabled that person to overcome their fear and go after their dream? Quite simply: the willingness to assume a risk.

It is not impossible to reach your potential and bring a dream to life. This can happen regardless of age, and there are many paths that lead to success. Learn to Fish suggests steps to help navigate whichever path you choose. Fishing is not only a time-honored pastime; for some, it is essential. Listen to how this practice can serve as an example for students interested in business or personal development.

In this revealing business advice audiobook, the magic of the World Famous Pike Place Fish Market proves a dynamic example of what a group of people can create when they are aligned and living a powerful vision. Here for the first time, owner John Yokoyama explains in his own words just how he transformed his business into a workplace that is renowned worldwide.