Future Business

Women’s sports receive a fraction of the airtime allotted for men’s sports, as well as a fraction of the marketing dollars, media coverage, and training resources. For every dollar that the NBA’s highest-paid player brings home, the WNBA’s highest-paid player earns just half a cent. But while misogyny in sports is particularly visible, it’s not unique. Women athletes face the same sexist barriers found in all career fields: the motherhood penalty, transphobia and misogynoir, underpromotion, and more. But women in sports are fighting back.

Are you struggling to connect with your customers in today's fast-paced, ever-changing market? Do you want to build a loyal, engaged community around your brand that goes beyond simple "likes" and "follows"? In today's digital age, simply having an audience is no longer enough. To truly succeed, you need to build a passionate, engaged community around your brand one that not only supports your business but also helps it grow and thrive in the face of any challenge. This game-changing book is your step-by-step guide to building a powerful online community that drives real results.

Most people have experienced “office shock” during the past two years, with the pandemic disrupting where and how they work. It’s clear that we can’t go back to the office the way it was. This book reimagines the office and shows how we can plan for more sustainable ways of working.

The changes that Charles Handy foresaw in The Age of Unreason are happening. Endless growth can make for a candy-floss economy, and capitalism must be its own sternest critic. Charles Handy reaches here for a philosophy beyond the mechanics of business organisations, beyond material choices, to try and establish an alternative universe where the work ethic can contain a natural sense of continuity, connections, and a sense of direction.

In her acclaimed AOL.com, Kara Swisher chronicled the unlikely ascent of a group of underdog entrepreneurs and their influence on American net culture. This book picks up where the previous one left off, investigating AOL's merger with Time Warner and its aftermath. Journalists Swisher and Dickey have an ear for the comic and an appreciation for the larger-than-life personalities that propel the drama. After the merger, a troubled journey lies ahead both for AOL Time Warner and for its competitors.

Can you be a leader that people will follow? The most successful leaders and influencers are not only committed to making the world a better place, but they have the character and integrity to lead others to do the same. People Follow People is a practical guide for embracing your true character and values to create an authentic, long-lasting connection with your audience, colleagues, and customers. Best-selling author and international speaker Sam Cawthorn reveals the 12 characteristics you need to become an outstanding leader who attracts a loyal following, attains longevity to achieve objectives, and leaves a revered legacy.

Are you currently stuck in a job you don’t like? Do you have a passion, but you just don’t know how to connect the dots? Are you a person who feels unmotivated, or are you at a stage in your life where you feel like you have reached a plateau? The rapid revolution of the 21st century means that the world of employment is constantly changing and evolving. Keeping up with times is a must if you don’t want to be left behind. The world of work never surprises us with the opportunities and ventures that appear on a year-to-year basis.

In 27 inspiring and insightful essays, this audiobook celebrates the wisdom of some of the most recognized thought leaders of our day, who share their unique visions of leadership for the future. Our post-9/11 world presents new and unexpected challenges for present and future leaders, and the articles in this audiobook reaffirm, reconsider, and expand on the basic principles and values of leadership as they apply to emerging and unforeseen challenges, opportunities, and trends.

Marketers are faced with a stark and challenging dilemma: Customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, customer data platforms have come to the fore. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP, so you can learn how to steer your firm toward the future of personalization.

It is no secret that there has been a significant lack of representation for female leaders throughout businesses. You only have to cast your mind to the first three people you think of when you hear the phrase “great leader”, and the chances are that they’re all male. Since the beginning of time, women have been faced with systematic barriers and gender discrimination, carefully crafted to prevent them from accessing the same opportunities as men. And as a result, there are plenty of books that help men get on the path to leadership; the same cannot be said for books aimed at ambitious women.

In this book, Michael Smith and Rahul Telang, experts on entertainment analytics, show how the success of House of Cards upended the film and TV industries - and how companies like Amazon and Apple are changing the rules in other entertainment industries, notably publishing and music. We're living through a period of unprecedented technological disruption in the entertainment industries.

Regardless of the nature, structure, and position of your business, one of the first things you will like to consider is finding the easiest, cheapest, and fastest way to grow and steadily expand the network of your influence and customer base. The truth is, there are many marketing, income generation, and business promotion options out there, but all these have been taken over by significant technological breakthroughs of the 21st century. It is called social media marketing and other internet-based business platforms.

Millennials are often bashed for our lifestyle choices as well as how we will, one day, ruin our economy. This book goes in depth as too whether or not that will happen. It will discuss the pros and cons of each generation as well as the prediction of the upcoming future in the United States.

Moatti - a technologist and industry insider - says these kinds of mobile apps adhere to three universal principles: They must have a simple design, enable the user to personalize them, and be continually improved by their makers through relentless attention to analytics. She uses examples from a host of great mobile app creators - Facebook, Yelp, Lyft, Tinder, Aerbnb, Trulia, WhatsApp, and more - to demonstrate how it's done.

The world of work has shifted, and there’s no going back. The barriers to entry have never been lower for talented professionals to work independently, and today’s massive external workforce is hardly a pandemic-produced fad. Business owners can only survive in the new work landscape by partnering with this deep talent pool. Armed with decades of experience in both small-business entrepreneurship and executive management at PwC, Miles Everson, now the CEO of MBO Partners, believes the future of work is Independent.

Authors Vivek Ranadive and Kevin Maney explore the world of human mastery and show how the ability to anticipate events before they occur can revolutionize business and offer a competitive edge in the marketplace.

From the number one international best-selling author David Mansilla, this book was designed to guide you through some of the most essential knowledge of business software. From the benefits of custom software, to the importance of constantly updating your systems, we will help you make those important decisions that determine the success or failure of your business. This book was written for you and your business in mind. Keep this guide handy and benefit from the vast knowledge that comes from David Mansilla, the CEO of the world-class software development company, ISU Corp.

As Covid has receded, companies such as Apple, Amazon, Google, Salesforce, and Twitter have severely restricted, or even eliminated remote work. Ditto for countless, less iconic firms and small businesses. At a high level, executives and managers at these organizations are trying to turn back the clock to 2019. There's just one problem. For a bevy of reasons, they won’t succeed.

Gigatrends offers a roadmap for navigating six of the most disruptive trends shaping the future. Humanity stands at the precipice of a remarkable new era in global history filled with both immense opportunities and daunting challenges. Gigatrends examines how six disruptive trends can be harnessed to create new social, economic, and organizational solutions that will usher in the promise of a human-centered future for billions of people.

Die Hoffnung vieler deutscher Unternehmen, beim Thema Digitalisierung nur mit der Optimierung ihrer Prozesse wettbewerbsfähig zu bleiben, hat sich nicht erfüllt. Dieses Buch macht schonungslos sichtbar, wo wir gerade bezüglich Digitalisierung stehen.