Future Business

Super Change defines the new tools and tactics we all need to remain current and relevant in the new age of super change. In one generation, we have moved from the industrial age, the automotive age, the age of flight, the space age, the atomic age, the information age, the communication age, the entrepreneur age, and finally, the permanent age of super change. We all thought things would slow down, go back to normal, and that we could catch up. Things are not slowing down. Things are speeding up, and the pace of super change is accelerating.

A rapid and massively disruptive shift from centralized to distributed organizations has already begun. But current leadership practices were designed for large centralized organizations, making them increasingly obsolete. Bob Johansen, who has been projecting future trends from Silicon Valley since 1968, outlines five literacies leaders need to develop to cope with this brave new world.

At some point, every early-stage start-up needs to stop being a secret and start telling people. As your engineering and development work begins to take shape, building fast attention and strong demand become essential—and just buying ads won't be enough. Matthews provides frameworks, examples, and interviews that reinforce the book’s central thesis: Marketing is a discipline, not just an activity. The book offers practical, jargon-free ideas that seamlessly blend marketing fundamentals with the functional realities of fast-paced, growth-focused start-ups.

The reason most people struggle to sell what they want, for the price they want, is because they’re bored by or unconfident in their own product, their customers seem uninterested with what they have to sell, and they’re uncomfortable with the sales processes they’ve been taught. Follow the Sell Futures, Not Features framework to overcome those roadblocks and build products, offers, and sales messaging that make you the absolute best choice in your market.

Disruption by digital technologies? That's not a new story. But what is new is the "wise pivot", a replicable strategy for harnessing disruption to survive, grow, and be relevant to the future. It's a strategy for perpetual reinvention across the old, now, and new elements of any business. Rapid recent advances in technology are forcing leaders in every business to rethink long-held beliefs about how to adapt to emerging technologies and new markets. What has become abundantly clear: in the digital age, conventional wisdom about business transformation no longer works, if it ever did.

Voice search is taking over, and if your business isn’t optimized for it, you’re already falling behind. "Voice Search Optimization" breaks down everything you need to know about dominating this new frontier. Learn how to master voice SEO, make your brand the go-to answer on Alexa, Siri, and Google Assistant, and connect with customers in ways your competitors haven’t even thought of yet.

Do you want to boost your success and well-being, while finding greater fulfillment and purpose in your life and work? Do you want to increase your influence and connection with people, and enjoy a more meaningful life? You can achieve this, and so much more, through the power of Lift. In Lift Your Impact, Richard Newman shares the groundbreaking communication techniques that can help you gain the results and respect you deserve.

Today's entrepreneurs don't look like those of the past. They are increasingly Black, Brown, female, and older than you might expect them to be. But they're not getting the support they need to succeed in rebuilding America, because our business culture has become so consumed with celebrating size above all else. In this book, the distinguished authors explore the indelible value of small business in America and the future of sustainable business.

Artificial Intelligence is infiltrating our workplaces rapidly. It's not only changing how we work, but how you must lead, too! INNOVATIVE LEADERSHIP & FOLLOWERSHIP IN THE AGE OF AI is an authoritative guide propelling you into the future of leadership and followership, offering the vision and tools you need to meld human intention and action with machine intelligence.

Hartmut Esslinger, internationally acclaimed designer and founder of frog design, inc., reveals the secrets to better business through better design. Having spent 40 years helping build the world's most recognizable brands, Esslinger shows how business leaders and designers can join forces to build creative strategies that will ensure a more profitable and sustainable future.

As the world moves from the industrial era to the digital age, power is shifting and fragmenting. Power is no longer about might and ownership; power in a digital world is about access. Existing businesses need to understand this shift and position themselves to survive and thrive in an environment where entrepreneurs and start-ups enabled by access to technology are genuine threats.

Starting with the publication of their seminal bestseller, Future Shock, Alvin and Heidi Toffler have given millions of listeners new ways to think about personal life in today’s high-speed world with its constantly changing, seemingly random impacts on our businesses, governments, families and daily lives. Now, writing with the same rare grasp and clarity that made their earlier books classics, the Tofflers turn their attention to the revolution in wealth now sweeping the planet. And once again, they provide a penetrating, coherent way to make sense of the seemingly senseless.

Life is a beautiful gift from God. Some people are enjoying very beautiful and successful lives; but for others, life has become a torment to uncertain future. For a successful bright future, you need a motivational guidance, but nowadays, it is something rare and expensive. Worry no more, because your mentor Afi Kingdom is back with another motivational self-help book. This much-awaited self-help book is going to be your guide for your long journey to the future.

How will we live well in a super-networked, information-soaked, yet predictably irrational world? The only way to know is to understand how the way we think is changing. As economist Tyler Cowen boldly shows in Create Your Own Economy, the way we think now is changing more rapidly than it has in a very long time. Not since the Industrial Revolution has a man-made creation - in this case, the World Wide Web - so greatly influenced the way our minds work and our human potential.

El pasado reciente, con todos sus retos, nos ha hecho increíblemente resilientes y nos ha exigido reinventarnos una y otra vez, siempre en el presente. Pero tantas experiencias inéditas y el impacto que éstas han traído a nuestras vidas en los últimos años también nos tiene ávidos de un renovado sentido de propósito y un nuevo tipo de educación: una educación práctica y consciente que responda no solo al presente sino al futuro.

There is a deep instinct inside of people that many times is latent and undeveloped or has even gone dormant. Coach Micheal Burt calls this instinct PREY DRIVE. An animal has a prey drive, which is the animal's instinct to stalk, capture, and pursue its prey. Prey Drive in humans, as defined by Coach Burt is a person's instinctual ability to see something with the eyes or in the mind and to have the persistence and intensity to pursue it.

Working from Home: Making the New Normal Work for You provides listeners with a detailed strategy on how to turn working from home into a powerful career choice. Author and Salesforce executive Karen Mangia teaches listeners how to: build the future of work in any kind of space: ideas for your home office that fit anywhere; create personalized time management routines designed specifically for remote productivity, impact, and balance - even while wearing your sweatpants; deal with Zoom fatigue; and more.

The name Drucker is synonymous with management. His many works stand as classics in management literature. Today, more than ever, Peter Drucker is being looked to and listened to by business leaders and economic scholars grappling with the challenge of change. This major work brings together his stimulating and enlightening views on the new world order for business and on management imperatives for the future.

Breakthroughs such as personalized genomics, drones, self-driving vehicles, and artificial intelligence could make our lives healthier, safer, and easier. On the other hand, the same technologies raise the specter of a frightening future - eugenics, a jobless economy, a complete loss of privacy, and ever-worsening economic inequality. Wadhwa says that we need to ask three questions about every emerging technology: Does it have the potential to benefit everyone equally? What are the risks and the rewards? And does it promote autonomy or dependence?

Bitcoin. You’ve heard of it, you’ve seen it in the news, but what is it? And how can this new technology help with fundraising? In this easy-to-understand guide, fundraisers and bitcoin experts Jason Shim and Anne Connelly will help you learn about what Bitcoin is, how it’s transforming non-profits, and give you a step by step plan to set up a cryptocurrency donation program at your organization and engage donors today!