Future Business

A call-to-arms about the broken nature of artificial intelligence, and the powerful corporations that are turning the human-machine relationship on its head. We like to think that we are in control of the future of "artificial" intelligence. The reality, though, is that we -- the everyday people...

What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?

In this New York Times bestseller, a young and successful entrepreneur makes the case that politics has no place in business, and sets out a new vision for the future of American capitalism. There’s a new invisible force at work in our economic and cultural lives. It affects every...

In this updated and expanded edition of Human + Machine—including a new chapter on gen AI—Daugherty and Wilson show that the essence of the AI paradigm shift is the transformation of all business processes within an organization, whether related to breakthrough innovation, everyday customer service, or personal productivity habits. As humans and smart machines collaborate ever more closely, work processes become more fluid and adaptive, enabling companies to change them on the fly—or completely reimagine them.

NEW YORK TIMES BESTSELLER The bold futurist and renowned author of The Singularity Is Near explores the limitless potential of reverse-engineering the human brain. “This book is a Rosetta Stone for the mystery of human thought.”—Martine Rothblatt, chairman and CEO, United Therapeutics...

We have entered an age of disruption. Financial collapse, climate change, resource depletion, and a growing gap between rich and poor are but a few of the signs. Otto Scharmer and Katrin Kaufer ask, why do we collectively create results nobody wants? Meeting the challenges of this century requires updating our economic logic and operating system from an obsolete “ego-system” focused entirely on the well-being of oneself to an eco-system awareness that emphasizes the well-being of the whole.

The best-selling book Ecommerce Empire by Peter Pru gives online entrepreneurs everything they need to know to start and grow a profitable e-commerce business. Ecommerce Empire is a valuable resource for anyone starting out in the world of online selling, as well as veteran online business owners. Pru offers valuable step-by-step advice for managing and growing an online business in the competitive e-commerce marketplace. Ecommerce Empire dives into the most important skills and strategies that online business owners need to understand to be successful.

Kill It with Fire examines aging computer systems, the evolution of technology over time, and how organizations can modernize, maintain, and future-proof their current systems. “Kill it with fire,” the typical first reaction to a legacy system falling into obsolescence, is a knee-jerk...

The most complete and authoritative guide to Gen Z, describing how leaders must adapt their employment, sales and marketing, product, and growth strategies to attract and keep this important new generation of customers, employees and trendsetters. Gen Z changes everything. Today’s businesses...

LONGLISTED FOR THE NATIONAL BOOK AWARD FOR NONFICTION AND THE 2024 FINANCIAL TIMES AND SCHRODERS BUSINESS BOOK OF THE YEAR AWARD This unprecedented look inside the global battle to power our lives is “required reading for anyone interested in the 360-degree impacts of the energy transition”...

With Aristine at his side, Eden Chain technology will connect Jack's new people as they get ready to go to war, but Kassos - the city of intrigue and fear - is not what it seems. There's a new threat in the region, known as the Procurators, and they are using the past against Jack and his people - nanobots. War is coming, and Jack is determined to win at all costs.

In IRREPLACEABLE, you will discover techniques to boost your career using AI—without losing your job to automation; secrets to unlocking your uniquely human abilities—ones AI can never replicate; counterintuitive methods to raise Future-ready children; strategies to avoid falling into the "AI Obesity" trap; and blueprints for leveraging AI to turn your company into an unstoppable force of innovation.

You can unlock your limitless potential with one or two small shifts. Discover what successful "underdogs" throughout time have already discovered, and advance to the next level to increased wealth, prosperity, happiness, and joy.

In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help listeners make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.

We stand at an inflection point where technology can be leveraged to unleash human potential, or it can pit humans against machines. Heather McGowan and Chris Shipley have dedicated the last five years to understanding how technical, business, and cultural shifts have brought us to this place in order to construct this comprehensive and approachable guide to the future of work.

“A must-read for anyone in philanthropy, particularly those who question whether and how philanthropic resources can address the current, complex challenges our world faces.” —Nick Tedesco, president and chief executive officer of the National Center for Family Philanthropy A blueprint for...

In How Star Wars Conquered the Universe, veteran journalist Chris Taylor traces the series from the difficult birth of the original film through its sequels, the franchise’s death and rebirth, the prequels, and the preparations for a new trilogy. Taylor provides portraits of the friends, writers, artists, producers, and marketers who labored behind the scenes to turn Lucas’s idea into a legend.

In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

A step-by-step guide to reinventing youAre you where you want to be professionally? Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, the goal is clear: to build a career that thrives on your unique passions and talents. But to achieve this in today’s competitive job market, it’s almost certain that at some point you’ll need to reinvent yourself professionally.

In an unparalleled collaboration, two leading global thinkers in technology and foreign affairs give us their widely anticipated, transformational vision of the future: a world where everyone is connected - a world full of challenges and benefits that are ours to meet and to harness. Eric Schmidt is one of Silicon Valley’s great leaders, having taken Google from a small startup to one of the world’s most influential companies. Jared Cohen is the director of Google Ideas and a former adviser to secretaries of state Condoleezza Rice and Hillary Clinton.