Future Business

O Marketing 6.0 rompeu os limites do convencional ao nos introduzir no fascinante mundo do metamarketing. Praticado por meio de várias tecnologias de ponta como inteligência artificial e realidade aumentada, esse modelo proporciona uma experiência mais interativa e imersiva para o cliente, tanto no espaço físico quanto no digital. Neste audiolivro, Kotler, Kartajaya e Setiawan mostram maneiras de integrar essa nova abordagem com as mudanças drásticas de comportamento que vêm sendo observadas no consumidor e explicam o que se deve fazer para que uma empresa continue relevante nesse contexto.

In this book, Michael Smith and Rahul Telang, experts on entertainment analytics, show how the success of House of Cards upended the film and TV industries - and how companies like Amazon and Apple are changing the rules in other entertainment industries, notably publishing and music. We're living through a period of unprecedented technological disruption in the entertainment industries.

As artificial intelligence transforms industries worldwide, leaders face unprecedented challenges and opportunities. "Leading the Future: Mastering Leadership in the AI Revolution" is your essential guide to navigating this dynamic landscape.

As their businesses begin and then mature, entrepreneurs face increasingly complex emotional challenges that they must navigate as they take their businesses from an idea to the maturation period of growth and expansion, to succession planning and divestiture, to the day they step aside. John Waldron has leveraged his own entrepreneurial experience and that of the hundreds of business owners he has counseled to build an essential framework that addresses the important balance between the tangible and intangible complexities of each stage of The Entrepreneurial Journey.

How much do I need to retire? Can I retire early? What’s the retirement age, anyway? No matter whether you are 25, 65, or any age in between, you probably have questions about retirement and knowing the answers is the key to planning your future. Whether you want to retire as soon as possible or are looking forward to continuing to work in some form for as long as you can, Retirement 101 guides you through each step as you approach this important milestone.

The spread of capitalism worldwide has made people wealthier than ever before. But capitalism's future is far from assured. Capitalism at Risk draws on discussions with business leaders around the world to identify 12 potential disruptors of the global market system. Presenting examples of companies already making a difference, the authors explain how business must serve both as innovator and activist - developing corporate strategies that effect change at the community, national, and international levels.

Inclusive Growth provides a practical framework that enables you to deliver a sustainable, diverse and inclusive workplace that allows your organisation to grow.You will understand how to: strategically align diversity and inclusion to organisational growth, change the culture and motivate senior leaders to 'walk the talk' for inclusivity, design and implement a sustainable inclusivity infrastructure, work as a whole organisation rather than in HR isolation, celebrate your inclusivity to become an employer of choice in your industry.

En marzo de 2020, a punto de que el mundo colapsara por una pandemia global, Carlos Master Muñoz sólo pensaba en una idea: «¿Cómo puedo hacerle frente a esta crisis y salir ganando?» La respuesta sigue siendo la misma: innovando. Como resultado, en lugar de perder dinero, Muñoz vivió el mejor año de su vida en términos financieros. La innovación salvó su vida y sus negocios en aquel año que para muchos fue nefasto.Y si tú entiendes esto, algo parecido te sucederá a ti. Para eso ha escrito este libro.

Entrepreneur and educator Frances Valintine has spent her life trying to untangle why some people don't embrace change even when they know their future depends on it. Future You shares insights from Frances's own extraordinary career to show how breaking away from expectation and routine is integral to living a full and successful life. Frances inspires and empowers listeners to make bold self-discoveries: to take risks, step off the conveyor belt, open your heart to chance, overcome self-doubt, foster generosity, pass less judgement, think originally, and lead with possibility.

Ogni parola della lezione del signor Carnegie è degna di studio. Le sue parole provengono da un'esperienza matura e sono rivolte ai giovani; egli parla con un cuore colmo di premura e di umana compassione. Mostra i gradini che devono essere saliti con un avanzamento regolare verso il successo negli affari, e insiste sul fatto che oggi non vi sia mancanza di opportunità per coloro che imparano a trovarle o a crearle. Per i giovani è a favore di una carriera negli affari piuttosto che una carriera artistica o professionale, per dei motivi che, per una mente aperta, sono buoni.

Make sure your child is equipped with the mindset that schools do not teach! This book contains proven steps and strategies on how parents who are entrepreneurs can set their children on the path to becoming entrepreneurs themselves someday.

In Mindshift: Transform Leadership, Drive Innovation, and Reshape the Future, Brian Solis, Head of Global Innovation at ServiceNow, draws on his experience of leading initiatives that drive innovation and business transformation to deliver the empowering message that this is the time to change the world for the better. And that change starts with you.

Create Your Own Future is a powerful book on self-empowerment that offers a wealth of ideas readers can apply immediately to take complete control of their personal and work lives. Intended for anyone who wants to make more money and get more satisfaction from life, the book offers twelve principles for success and real-world action plans that help you reach your goals. Author Brian Tracy is one of the most renowned and successful self-help authors and speakers in the world; Create Your Own Future presents all his accumulated experience in making success happen for others. Now, it can make success happen for you.

What To Do When Machines Do Everything is a guidebook to succeeding in the next generation of the digital economy. When systems running on Artificial Intelligence can drive our cars, diagnose medical patients, and manage our finances more effectively than humans it raises profound questions on the future of work and how companies compete. Drawing upon real-world cases, data, and insight, the authors provide clear strategic guidance and actionable steps to help you and your organization move ahead in a world where exponentially developing new technologies are changing how value is created.

As Covid has receded, companies such as Apple, Amazon, Google, Salesforce, and Twitter have severely restricted, or even eliminated remote work. Ditto for countless, less iconic firms and small businesses. At a high level, executives and managers at these organizations are trying to turn back the clock to 2019. There's just one problem. For a bevy of reasons, they won’t succeed.

Making Futures brings together 18 young entrepreneurs from 14 countries doing incredible work across the continent. Their stories are both inspirational and aspirational, providing a template for listeners who might be interested in embarking on their own entrepreneurial journey, and allowing others to see the incredible energy and work that is happening across the continent.

Now, in Vol. 2, author Michael Coleman picks up where he left off and takes us through dozens more marketing communication insights, and on into: The Future of Messaging. He covers a range of tactics for overcoming our “media-induced ADD” and both the challenges and opportunities presented by AI and similar evolving technologies. He shows you how — and why, now more than ever — you need to care for your communications to avoid “truth decay.”

Digitalisierung, (De-)Globalisierung - unsere Welt befindet sich in einem Zustand der totalen Beschleunigung. Doch was bedeutet das für den Einzelnen? Welche Jobs werden in Zukunft relevant, welche Fähigkeiten gefragt sein und wie sollte man sich positionieren? Das Future Proof Mindset bietet erstmals Hilfe für eine erfolgreiche Navigation in einer unsicheren Welt, mit Strategien, um sich "future proof", also zukunftssicher zu machen.

Just think for a moment: With over $5.1 trillion changing hands every single day in forex and currencies of different countries changing hands in the process, you can be sure that if you know what you are doing, you can make full-time income with forex! But, you may be wondering: That’s true, but how do I begin? Is forex trading something that a complete beginner can do? How do I decide which currencies to trade?

Moatti - a technologist and industry insider - says these kinds of mobile apps adhere to three universal principles: They must have a simple design, enable the user to personalize them, and be continually improved by their makers through relentless attention to analytics. She uses examples from a host of great mobile app creators - Facebook, Yelp, Lyft, Tinder, Aerbnb, Trulia, WhatsApp, and more - to demonstrate how it's done.