Future Business

In an era defined by rapid change and unrelenting uncertainty, mastering self-reliance is not just an option—it's a necessity. Maha Abouelenein is a strategic communication and personal branding expert who has been instrumental in orchestrating transformations for clients that include global corporate giants, high-growth startups, sports organizations, governments, and high-net-worth individuals. In 7 Rules of Self-Reliance, she draws upon her vast experience to deliver a profound guide on self-reliance.

We told women that to break glass ceilings and succeed in their careers, all they needed to do is dream big, raise their hands, and lean in. But data tells a different story. Historic numbers of women left their jobs in 2021, resulting in their lowest workforce participation since 1988. Women’s unemployment rose to nearly fifteen percent, and globally women lost over $800 billion in wages. Fifty-one percent of women say that their mental health has declined, while anxiety and depression rates have skyrocketed.

Life is getting better at an accelerating rate. Food availability, income, and life span are up; disease, child mortality, and violence are down all across the globe. Though the world is far from perfect, necessities and luxuries alike are getting cheaper; population growth is slowing; Africa is following Asia out of poverty; the Internet, the mobile phone, and container shipping are enriching people's lives as never before.

For a dozen years as one of the world’s most admired CEOs, Indra Nooyi redefined what it means to be an exceptional leader. The first woman of color and immigrant to run a Fortune 50 company - and one of the foremost strategic thinkers of our time - she transformed PepsiCo with a unique vision, a vigorous pursuit of excellence, and a deep sense of purpose. Now, in a rich memoir brimming with grace, grit, and good humor, My Life in Full offers a firsthand view of Nooyi’s legendary career and the sacrifices it so often demanded.

In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

The breakthrough concepts of Pattern Breakers come from the observations of Mike Maples Jr., a seasoned venture capitalist, who noticed something strange. Start-ups like Twitter, Twitch, and Lyft had achieved extraordinary success despite their disregard for “best practices.” In contrast, other startups deemed highly promising often failed, even when they seemed to do everything right. Seeking answers, Maples and coauthor Peter Ziebelman set out to discover the hidden forces that drive extraordinary start-up success.

Step into the future of earnings with The Premier AI Duo—two guides to boost income and streamline work using AI. With "Unleashing the Millionaire Power of ChatGPT" and "The Ultimate ChatGPT and DALL·E Side Hustle Bible," discover side hustles, improve workflow, and create income streams—no tech skills needed!

In this updated and expanded edition of Human + Machine—including a new chapter on gen AI—Daugherty and Wilson show that the essence of the AI paradigm shift is the transformation of all business processes within an organization, whether related to breakthrough innovation, everyday customer service, or personal productivity habits. As humans and smart machines collaborate ever more closely, work processes become more fluid and adaptive, enabling companies to change them on the fly—or completely reimagine them.

The future of mobility is evolving at an accelerating pace. This is most evident in the automotive retail channel, as both car dealers and automakers are experiencing an enhanced level of change. The Future of Automotive Retail provides a framework for how these changes are impacting both automaker and automotive dealer. The book provides a handy framework to categorize these changes across vehicle production, evolving consumer expectations, vehicle ownership, vehicle power sources, autonomy, connectivity, and servicing of vehicles.

World-renowned economist Klaus Schwab, founder and executive chairman of the World Economic Forum, explains that we have an opportunity to shape the fourth industrial revolution, which will fundamentally alter how we live and work.

Two decades into the twenty-first century, the stagnation of living standards has become the defining trend of American life. Life expectancy has declined, economic inequality has soared, and, after some progress, the Black-white wage gap is once again as large as it was in the 1950s. How did this happen in the world’s most powerful country? And what happened to the “American dream”—the promise of a happier, healthier, more prosperous future—which was once such an inextricable part of our national identity?

The Mobile Wave argues that the changes brought by mobile computing are so big and widespread that it’s impossible for us to see it all, even though we are all immersed in it. Saylor explains that the current generation of mobile smart phones and tablet computers has set the stage to become the universal computing platform for the world. In the hands of billions of people and accessible anywhere and anytime, mobile computers are poised to become an appendage of the human being and an essential tool for modern life.

Lawyers. Accountants. Software Engineers. That what Mom and Dad encouraged us to become. They were wrong. Gone is the age of "left-brain" dominance. The future belongs to a different kind of person with a different kind of mind: designers, inventors, teachers, storytellers - creative and emphatic "right-brain" thinkers whose abilities mark the fault line between who gets ahead and who doesn't.

Microsoft's CEO tells the inside story of the company's continuing transformation, tracing his own personal journey from a childhood in India to leading some of the most significant technological changes in the digital era. As much a humanist as engineer and executive, Nadella concludes with his vision for the coming wave of intelligent technologies and a distinct call to action for leaders everywhere.

We are entering a new technological age in which artificial intelligence and immersive media will transform society at all levels, mediating our lives by altering what we see, hear, and experience. If managed well, this could unleash a new age of abundance. If managed poorly, this technological revolution could easily go astray, compromising our privacy, autonomy, agency, and humanity. Two industry veterans provide a data-driven debate on whether the new world we're creating will be a technological utopia or an AI-powered dystopia and give guidance on how to aim for the best future we can.

In recent years, workplace toxicity, industry volatility, and technology-driven turnover have threatened the psychological well-being of employees. When we can’t flourish at work, both personal success and corporate productivity suffer. As we sit on the cusp of some of the most turbulent economic changes in history, many of us wonder how we can not only survive but flourish in our careers. Now, Tomorrowmind provides essential plans and actionable advice for facing the uncertain future of work.

What does it mean to be a human in a world that is increasingly built by and for machines? In Futureproof: 9 Rules for Humans in the Age of Automation, New York Times technology columnist Kevin Roose lays out a hopeful, pragmatic vision of how people can succeed in the machine age by making themselves irreplaceably human. He shares the secrets of people and organizations that have survived technological change, and explains how we can protect our own futures.

Few people know more about developing leaders than John C. Maxwell, the bestselling leadership author in history. In the last twenty-five years, he has grown from equipping a handful of leaders in one organization to developing millions of business, government, and non-profit leaders in every country around the world. In The Ultimate Guide to Developing Leaders, Maxwell teaches everything leaders need to know about how to develop leaders in their team or organization.

Character is something intrinsic to us all; it forms and reveals who we are. Unbeknownst to many, character is foundational to our judgment, behavior, and leadership. As we tackle the grand challenges of our time, strength of character guides us to make better decisions, creates greater well-being, and contributes to human flourishing. For those who lead—whether in the public, private, not for profit, or education sectors—a greater understanding of character will challenge your thinking, inspire new ideas, and elevate your personal and professional performance.

Denise Hamilton has always believed in the power and promise of a word she learned as a schoolgirl: “indivisible.” In her groundbreaking debut, she challenges listeners to move beyond current notions of diversity and inclusion to build communities, workplaces, and relationships that live up to that word. She urges us to reexamine long-held beliefs and habits and to dismantle hierarchies that shape our current society. If we want to repair the fraying stitches that bind us together, if we want to build a truly close-knit collective, we cannot settle for our present approach.