Future Business

Women’s sports receive a fraction of the airtime allotted for men’s sports, as well as a fraction of the marketing dollars, media coverage, and training resources. For every dollar that the NBA’s highest-paid player brings home, the WNBA’s highest-paid player earns just half a cent. But while misogyny in sports is particularly visible, it’s not unique. Women athletes face the same sexist barriers found in all career fields: the motherhood penalty, transphobia and misogynoir, underpromotion, and more. But women in sports are fighting back.

Most people have experienced “office shock” during the past two years, with the pandemic disrupting where and how they work. It’s clear that we can’t go back to the office the way it was. This book reimagines the office and shows how we can plan for more sustainable ways of working.

In her acclaimed AOL.com, Kara Swisher chronicled the unlikely ascent of a group of underdog entrepreneurs and their influence on American net culture. This book picks up where the previous one left off, investigating AOL's merger with Time Warner and its aftermath. Journalists Swisher and Dickey have an ear for the comic and an appreciation for the larger-than-life personalities that propel the drama. After the merger, a troubled journey lies ahead both for AOL Time Warner and for its competitors.

As with any large infrastructure project, the costs and risks involved in a major innovation programme are significant, and how it is led and managed will directly determine its long-term success and sustainability. The secrets of successful digital transformation are usually tightly held by the organisations that achieved them; this new title unlocks the 'how' of transformation through digital innovation.

Are you currently stuck in a job you don’t like? Do you have a passion, but you just don’t know how to connect the dots? Are you a person who feels unmotivated, or are you at a stage in your life where you feel like you have reached a plateau? The rapid revolution of the 21st century means that the world of employment is constantly changing and evolving. Keeping up with times is a must if you don’t want to be left behind. The world of work never surprises us with the opportunities and ventures that appear on a year-to-year basis.

Marketers are faced with a stark and challenging dilemma: Customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, customer data platforms have come to the fore. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP, so you can learn how to steer your firm toward the future of personalization.

In this book, Michael Smith and Rahul Telang, experts on entertainment analytics, show how the success of House of Cards upended the film and TV industries - and how companies like Amazon and Apple are changing the rules in other entertainment industries, notably publishing and music. We're living through a period of unprecedented technological disruption in the entertainment industries.

New York Times bestseller 1! Più di due milioni di copie vendute! Lanciare un missile nello spazio? Costruire una macchina del futuro pratica, efficiente e pronta a conquistare il mondo con le sue linee eleganti? Non solo sognare ma camminare a grandi passi verso il lancio degli uomini su Marte? Inventare un'app e diventare un milionario prima di trent'anni? Sembra impossibile riuscire a fare tutto questo nel corso di una vita, vero? Non solo per un uomo ma anche per una squadra ben allenata di scienziati, imprenditori, costruttori e operai. Ma ce l'ha fatta.

Regardless of the nature, structure, and position of your business, one of the first things you will like to consider is finding the easiest, cheapest, and fastest way to grow and steadily expand the network of your influence and customer base. The truth is, there are many marketing, income generation, and business promotion options out there, but all these have been taken over by significant technological breakthroughs of the 21st century. It is called social media marketing and other internet-based business platforms.

Millennials are often bashed for our lifestyle choices as well as how we will, one day, ruin our economy. This book goes in depth as too whether or not that will happen. It will discuss the pros and cons of each generation as well as the prediction of the upcoming future in the United States.

In What's Your Moonshot? trend and innovation strategist John Sanei explains how to ask the bigger, bolder, more courageous questions that will help you thrive - rather than merely survive - in our exponentially changing times. With a future-focused victor mindset, Sanei decodes the mega-trends that are reshaping human behavior and the way we do business - not to mention, the way we live our lives.

Moatti - a technologist and industry insider - says these kinds of mobile apps adhere to three universal principles: They must have a simple design, enable the user to personalize them, and be continually improved by their makers through relentless attention to analytics. She uses examples from a host of great mobile app creators - Facebook, Yelp, Lyft, Tinder, Aerbnb, Trulia, WhatsApp, and more - to demonstrate how it's done.

The world of work has shifted, and there’s no going back. The barriers to entry have never been lower for talented professionals to work independently, and today’s massive external workforce is hardly a pandemic-produced fad. Business owners can only survive in the new work landscape by partnering with this deep talent pool. Armed with decades of experience in both small-business entrepreneurship and executive management at PwC, Miles Everson, now the CEO of MBO Partners, believes the future of work is Independent.

Authors Vivek Ranadive and Kevin Maney explore the world of human mastery and show how the ability to anticipate events before they occur can revolutionize business and offer a competitive edge in the marketplace.

From the number one international best-selling author David Mansilla, this book was designed to guide you through some of the most essential knowledge of business software. From the benefits of custom software, to the importance of constantly updating your systems, we will help you make those important decisions that determine the success or failure of your business. This book was written for you and your business in mind. Keep this guide handy and benefit from the vast knowledge that comes from David Mansilla, the CEO of the world-class software development company, ISU Corp.

As Covid has receded, companies such as Apple, Amazon, Google, Salesforce, and Twitter have severely restricted, or even eliminated remote work. Ditto for countless, less iconic firms and small businesses. At a high level, executives and managers at these organizations are trying to turn back the clock to 2019. There's just one problem. For a bevy of reasons, they won’t succeed.

In the realm of business, investing, and money, the past, present, and future are intricately connected, forming a tapestry of growth, challenges, and opportunities. This book delves deep into the history of business and investing, exploring pivotal market cycles and their impact on the Western world. While we journey through history, we also peer into the crystal ball of the future, hypothesizing potential trends and shifts in the next 10 years, all while emphasizing that the insights shared are based on thorough research rather than financial advice.

The complete guide that will provide you with proven tips and tricks to help you make even more money in your dropshipping venture, this book will teach you advanced dropshipping strategies, the best niche marketing strategies, how to get the best deal from suppliers, how to pick the right channels to sell, the importance of competing with other companies, and much more.

El liderazgo no tiene nada que ver con todo lo que te han contado hasta ahora. ¿Y si te cuento que todas las teorías del liderazgo se pueden resumir en cuatro elementos comunes? ¿Y si te demuestro que, además, el liderazgo no tiene tanto que ver con la persona, sino más bien con la causa que esa persona representa? El propósito de este libro es invitarte a reflexionar acerca de las muchas y trasnochadas teorías, viejos paradigmas y falsos mitos sobre líderes casi divinos que, en lugar de permitirnos entender mejor en qué consiste liderar, nos generan una imagen distorsionada y frustrante de la realidad.

When you have a great opportunity or face a challenging threat, Create the Future (CTF) gives you the tools you and your leadership team will use for making critical decisions without a hefty price tag. Rick Williams has been a management consultant, company founder, and CEO. He has worked with large international companies, nonprofits, early-stage growth companies, and large government agencies. Drawing on his broad expertise and first-hand observations of top executives in action, Create the Future is the essential guidebook for leaders when they must make difficult decisions.