Game Marketing

このオーディオブックは元MACLIFE編集長高木利弘氏がスティーブ・ジョブズの亡き後、追悼の意味も込めて日本でジョブズやアップルに深く係わり影響を受けた人達に、様々なテーマでお話しを聞いていきます。第3回目はタワーをはじめシーマンなどのユニークなゲームの数々を作った斉藤由多加氏と、ゲームクリエイターの視点から、開発したゲームのエピソードや、MacとApple IIのソフトにまつわる話を収録しています。また本の取材のため、スティーブ・ウォズニアックなどアップルに係わる人々にインタビューした際の印象にまで話しは及んでいます。(C) Pamlink Corp.

Aashish Chopra's first viral video was shot with close to no budget and sparing equipment. Yet, today, his content has over 350 million views and industry masters universally agree that Aashish has cracked the viral code. In Fast, Cheap and Viral, the ace marketer shares the secrets behind his success - all of them learnt and honed on his journey. This is a one-stop super-guide to viral video marketing.

The art of storytelling has been a fundamental part of human society since the beginning. It is how we share knowledge, teach our children, and pass on our culture. With a world more driven by technology and social media than ever before, it is necessary to know the best techniques to convey the unique story of your brand. This book takes the art of storytelling and breaks it down into an easy-to-follow process that any content writer can use to create engaging content. It will teach you how to sell a story that will resonate with your audience and take them on an emotional journey.

This book is about the walls business owners face and recognising that, sometimes, they are not barriers - they can support you, too. Inside, you will learn to identify the barriers around you and within you. Use some to guide you, others to strengthen you, and know which ones to knock down.