Global Business

Alibaba, ahora la empresa de comercio electrónico más grande del mundo, escapó de la atención del mundo occidental durante más de diez años, mientras construía una base de clientes que sumaba más del doble de la de Amazon y se encargaba de la mayor parte de las transacciones de comercio electrónico en China. ¿Cómo pasó? ¿Y qué significó ser parte de tan revolucionario proyecto? En este libro, Porter Erisman, uno de los primeros empleados occidentales de Alibaba y jefe de marketing internacional entre 2000 y 2008, muestra cómo Jack Ma se levantó de la oscuridad para fundar Alibaba y dirigirla.

Certain businesses are legendary, exerting immense influence in their field. Zingerman’s in Ann Arbor, Michigan, is one of those places. Over the years, the flagship deli has expanded into a community of more than a dozen businesses, including a wildly successful mail order operation, restaurants, bakery, coffee roastery, creamery, candy maker, and events space—transforming Ann Arbor into a destination for food lovers.

What is your organization's glass ceiling? Wondering why your organization isn't reaching its potential? You're not alone. Many leaders sense something is amiss but struggle to identify the missing link. In Build Smart, organizational leadership expert Simon A. Taylor tackles this challenge head-on.

Our world is constantly buffeted by new and dramatic changes we can't fully grasp. No one is fully prepared for the challenges, crises, and risks that lie ahead. The Extreme Future is a blueprint for what's next and how to navigate these changes.

This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing listeners with much needed context, frameworks and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner.

Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea and backed by VC funding. But as Mikkel Svane reveals in Startupland, the story of founding Zendesk was anything but conventional. Founded in a Copenhagen loft by three 30-something friends looking to break free from corporate doldrums, Zendesk Inc. became one of the hottest enterprise software companies, rapidly growing with customers in 150 countries. But its success was anything but predestined.

When Hazem Mulhim was starting out in life, his father presented him with two brown envelopes: one bulging with money, the other flat with some dollar bills. Only one—and its contents—would be his. After a brief but memorable discussion, his father made the decision that would influence the rest of Hazem’s life.

Africa's Business Revolution provides the inside story on business in Africa and its future growth prospects and helps executives understand and seize the opportunities for building profitable, sustainable enterprises.

Beim Fußball geht es um das Talent der Spieler und die Leistung der Mannschaft. Oder nicht? Wie die Autoren Hintermeier und Rettberg in ihrem Hörbuch zeigen, geht es vielmehr um Investments, Strategien, Marktanteile und Expansionsgelüste, es handelt sich dabei um ein knallhartes Milliardengeschäft. Es wird deutlich, dass das Fußball-Business genauso vorausschauend gemanagt werden muss wie ein Unternehmen, um erfolgreich zu sein und den gewünschten Profit herauszuschlagen.

This audiobook is about learning to live the message of the Good Samaritan in the context of the globalized world of the 21st century. This means learning to love our global neighbor wisely by harnessing the resources at our disposal - our time, talents, opportunities, and money - on behalf of those who are victims of injustice, disease, violence, and poverty.

If you believe you lack the money, people, time, or ideas to create a thriving brand, think again. In fact, you already have five powerful marketing resources you can use right now to get big-brand results at low cost or no cost at all. Step One: Shift your mindset. International branding expert Brenda Bence has created the ultimate guide to branding on a tight budget. From scratch - and with almost empty pockets - Brenda used inventive, low-cost methods to build her own international brand.

A new edition of the bestseller that has helped aspiring leaders worldwide advance their careers and step up to larger leadership roles. Updated with new examples and self-assessments, this book gives you the tools to start acting like a leader and advancing your career to the next level.

When Ted Turner started out in business, he owned a small billboard company in rural Georgia. Over the decades, he built a multi-billion empire that included CNN, Turner Classic Movies (TCM), MGM studios, and the Atlanta Braves. Risk-taking, careful planning, and steely determination are the hallmarks of this brash, outspoken, and wildly successful media mogul. On the other side of the world, his counterpart—Australian-born Rupert Murdoch—began with one small newspaper and parlayed it into more than 100 newspapers and magazines around the globe.

Learn how millionaires started from scratch and made their business bloom! The responses to independent company issues today can't be understood by advanced educations, preparing, or cash - however just by you. About everybody harbors a mystery fantasy about beginning or owning a business. Actually, a million organizations start in the United States each year. A considerable lot of them come up short, yet enough succeed so independent ventures are presently adding a large number of occupations to the economy while the Fortune 500 organizations are really losing positions.

If a leader creates negativity or makes wrong decisions, it always comes back in some shape or form. The Science of Protection is a six-step journey that helps ensure your achievement is based on the firm and universal foundation of protection, which helps protect you and your progress without suffering.

The rising unhappiness that leaders didn’t see. That’s because while leaders pay close attention to measures like GDP or unemployment, almost none of them track their citizens’ well-being. The implications of this blind spot are significant and far-reaching—leaders missed the citizen unhappiness that triggered events ranging from the Arab uprisings to Brexit to the election of Donald Trump. What are they going to miss next?

What can you learn from the most successful companies in the world? The NBA Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the exciting basketball league to become the powerhouse it is today.

Ken Pasternak’s distinguished career as a banker, management consultant, executive educator, author, and keynote speaker has provided a wealth of experience with people and organizations internationally. In this book, he shares some of the most memorable stories from his wide-ranging travels and his many encounters with celebrities, and draws out truths that still apply today in both life and business. From leadership to life skills, culture to kindness, these are stories that will make you laugh and make you think, and might just change your perspective on life.

Bombardier was under attach again. This time, the flack was coming from the president of Berlin-based Adtranz, the rail equipment subsidiary of DaimlerChrysler AG. In 1999, he traveled to Toronto and made a speech in which he warned that Adtranz was coming to challenge Montreal-based Bombardier on its home turf of North America. His motive was retaliation: He did not like Bombardier's invasion of Adtranz's European markets. So he was going to put the upstart from the hinterlands in its place.

This is an easy to hear audiobook on global business, written by one of America's foremost experts. It is written in one-liner format. This means you have no excuse not to listen to it!