Global Business

E se você pudesse conversar com empreendedores fabulosos, nomes por trás da Apple, Spotify, Nike, Google, ou de negócios disruptivos como Airbnb, Xapo, Twitter? Saber como começaram, onde erraram, qual foi o ponto da virada? Fundador do LinkedIn, Reid Hoffman entrevistou essas pessoas para entender o que as levou a criar suas empresas e conta neste audiolivro as melhores histórias, revelando o que é necessário para dar escala a qualquer negócio.

Winning Across Global Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia's lessons critical for other companies and industries? While multinationals based in large countries benefit from inherent advantages - such as a home base that often accounts for 30 to 50 percent of their revenues - multinationals based in smaller countries such as Nokia, enjoy no such competitive edge. Nokia, in fact, generates less than 1% of its revenues in its home base.

Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. China and India are the only two countries that constitute four realities that are strategically crucial for the global enterprise.

An unforgettable portrait of the emerging world's entrepreneurial dynamos Brilliant, Crazy, Cocky is the story about that top one percent of people who do more to change their worlds through greed and ambition than politicians, NGOs, and nonprofits ever can.

Today, brands have become even more important than the products they represent: Their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won’t be confused, and focused enough to provide clear differentiation from the competition.

In a globalized world, where multinational companies have extensive power over millions of people, building positive organizational performance requires global leaders with virtues. Organizations, especially multinational ones, may be crucial engines of social and economic progress; global leaders' virtues and character strengths may be strong drivers of such an endeavor. Drawing on the Positive Organizational Scholarship movement, this book aims to provide a holistic approach to the virtues of leaders.

If you believe you lack the money, people, time, or ideas to create a thriving brand, think again. In fact, you already have five powerful marketing resources you can use right now to get big-brand results at low cost or no cost at all. Step One: Shift your mindset. International branding expert Brenda Bence has created the ultimate guide to branding on a tight budget. From scratch - and with almost empty pockets - Brenda used inventive, low-cost methods to build her own international brand.

In this book, discover what becomes possible when you act from unified love and power in service to purpose and the more-than-human world. Let yourself be drawn into a story of stories—woven together into a rich tapestry with threads from the author’s personal journey—along with gems from many teachers and wisdom traditions gleaned along the way. This audio book provides you with a path to collectively manifest what is needed now, addressing the interconnectedness of everything on the levels of self, other, and all.

Leaving the Base Camp reveals the unconventional growth and management strategies Ilma Tiki used to bootstrap MailerLite from a small Lithuanian startup business to a $90 million exit, building a globally distributed remote team along the way. The entertaining tale is full of practical advice from Ilma’s 10-year-plus journey. You’ll discover the strategies that helped her scale the company while pioneering an asynchronous and productive remote work culture loved by team members in over 35 countries.

The inspiring memoir of female entrepreneur Judy Piatkus, who acquired the book series that inspired the global number one Netflix hit, Bridgerton. In 1979, Judy Piatkus founded what would become a global publishing brand - Piatkus Books - from her spare bedroom. Determined to empower women s voices as a single mother with a child with learning disabilities at a time when being a self-made, female entrepreneur was rare, Judy defied expectations.

In an era when people and money are flowing fast across international boundaries, physically and virtually, culture crashes have become increasingly frequent, says international business consultant Michael Landers. A culture crash is what happens when someone unwittingly offends, frustrates or mystifies a person from a different culture. This can lead to lost business, hurt feelings, damaged relationships, even international incidents.

The Covid crisis has been a proving ground of sorts for business leaders, forcing them to adapt to new realities and unprecedented uncertainty. Leading through it has often been painful, but it’s also produced valuable lessons about rallying employees, navigating global pressures, and finding opportunity amid hardship. Leadership in Crisis profiles leaders of a range of business from auto giants like Telsa and General Motors to Moderna, the upstart that developed a Covid-19 vaccine, to a small grocery store in North Carolina.

Frustrated by endless indecisive meetings, lack of alignment, mistrust, blame games, turf wars, toxic colleagues and/or weak performance? All of these are a result of bad communication. And effective communication can solve them. Dr. Zweifel, former CEO, Columbia leadership professor, and award-winning author, has trained and coached over 5,000 executives to communicate effectively. Now he unpacks the toolbox he developed over three decades of working with CEOs, C-level executives, and even heads of state like Nelson Mandela to reveal the communication secrets of winners.

As individuals, companies, and countries struggle to recover from the economic crisis, many are narrowly focused on forecasts for the next week, month, or quarter. Yet they should be asking what the global economy will look like in the years to come—where will the long-term risks and opportunities arise? These are the questions that Daniel Altman confronts in his provocative and indispensable book.

¿Se ha convertido tu vida en una aburrida y monótona repetición, día tras día y semana tras semana? ¿Te despiertas cada mañana temiendo el hecho de tener que ir a trabajar? Sólo esperando el fin de semana, cuando sólo es martes...Con un poco de conciencia y un poco de reorganización en tu visión de la vida, puedes construir sin problemas la vida de tus sueños. Y cuando incorporas las herramientas y técnicas adecuadas, puedes pasar de sentirte completamente atascado a prosperar absolutamente en un abrir y cerrar de ojos.

Frugal Value contests the notion that companies can rise to the great challenges of our time by adopting so-called "sustainable business" practices. Instead, the acute ecological crisis requires an all-round rethink of what business does and how it does it. This book explores what business responsibility looks like today and how it could be put into practice through far-reaching changes to companies, ranging from new approaches to product design and business models to reconfiguration of operations and innovative ownership structures.

"Do more of what really makes you really happy!" With his AnkeR™ method, Norman Gräter shows you how to have more self-confidence, motivation, and success. To be a true gamechanger in life, you need to start doing two things: Decide what you want and start changing your thoughts regarding this desire you have. Be enthusiastic about your work and life again. The audiobook by the three-time European champion in public speaking and soon to be Hollywood star is explicitly aimed at entrepreneurs and mid-management executives who have already achieved results in their lives.

How to Talk to Anyone is an introspective guide to mastering communication skills and improving social skills in the age of the global pandemic. This book will help you understand the reason why you struggle with interpersonal relationships and insecurities, providing you with proven methods and techniques that will help you overcome these issues.

We are now in a season where it has become popular to use the “coined” phrase Marketplace Ministry. But many believers still aren’t quite sure what marketplace ministry is and isn’t. While everyone is called to the great commission, there is a unique group of Kingdom Believers who fit into a broad yet very specific category that includes: SoloPreneurs, entrepreneurs, serial business developers, music and arts professionals, and more.

A fun yet factual guide to thriving not only in Silicon Valley but in the emerging Global Silicon Valley. Silicon Valley has become synonymous with big ideas, start-ups, and inventing the future. But today the magic of Silicon Valley has gone viral and global. From Austin to Boston, from Shanghai to Dubai, a Global Silicon Valley is emerging.