Global Business

This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing listeners with much needed context, frameworks and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner.

Shoes of Prey launched in 2009. It allowed people to design their dream shoes online, get them expertly manufactured, and have them shipped to anywhere in the world within two weeks. The startup broke even at two months, hit multi-million dollar revenues in under two years, raised tens of millions in funding from top-tier investors and shipped to more than 100 countries. All the metrics pointed to huge scalability. To a huge business. To a huge success. But it didn’t succeed. In 2018 the business failed. And this is that story.

Alibaba, ahora la empresa de comercio electrónico más grande del mundo, escapó de la atención del mundo occidental durante más de diez años, mientras construía una base de clientes que sumaba más del doble de la de Amazon y se encargaba de la mayor parte de las transacciones de comercio electrónico en China. ¿Cómo pasó? ¿Y qué significó ser parte de tan revolucionario proyecto? En este libro, Porter Erisman, uno de los primeros empleados occidentales de Alibaba y jefe de marketing internacional entre 2000 y 2008, muestra cómo Jack Ma se levantó de la oscuridad para fundar Alibaba y dirigirla.

The rising unhappiness that leaders didn’t see. That’s because while leaders pay close attention to measures like GDP or unemployment, almost none of them track their citizens’ well-being. The implications of this blind spot are significant and far-reaching—leaders missed the citizen unhappiness that triggered events ranging from the Arab uprisings to Brexit to the election of Donald Trump. What are they going to miss next?

Beim Fußball geht es um das Talent der Spieler und die Leistung der Mannschaft. Oder nicht? Wie die Autoren Hintermeier und Rettberg in ihrem Hörbuch zeigen, geht es vielmehr um Investments, Strategien, Marktanteile und Expansionsgelüste, es handelt sich dabei um ein knallhartes Milliardengeschäft. Es wird deutlich, dass das Fußball-Business genauso vorausschauend gemanagt werden muss wie ein Unternehmen, um erfolgreich zu sein und den gewünschten Profit herauszuschlagen.

When Hazem Mulhim was starting out in life, his father presented him with two brown envelopes: one bulging with money, the other flat with some dollar bills. Only one—and its contents—would be his. After a brief but memorable discussion, his father made the decision that would influence the rest of Hazem’s life.

Art today is defined by its relationship to money as never before. Prices of living artists' works have been driven to unprecedented heights, conventional boundaries within the art world have collapsed, and artists now think ever more strategically about how to advance their careers. Artists no longer simply make art, but package, sell, and brand it. Noah Horowitz exposes the inner workings of the contemporary art market, explaining how this unique economy came to be, how it works, and where it's headed.

Ken Pasternak’s distinguished career as a banker, management consultant, executive educator, author, and keynote speaker has provided a wealth of experience with people and organizations internationally. In this book, he shares some of the most memorable stories from his wide-ranging travels and his many encounters with celebrities, and draws out truths that still apply today in both life and business. From leadership to life skills, culture to kindness, these are stories that will make you laugh and make you think, and might just change your perspective on life.

As a working woman right now, you are making history. We supposedly have equal opportunities and equal pay, but so many ambitious working women are at the brink of losing their sanity, struggling to find a way to succeed in their careers, as well as having joy, love, and fulfillment in their personal life. Is having it all just a myth? Should you, as a woman, just give up and choose one form of success over the other? To succeed on your terms, you have to become masterful in two areas: assertion and boundaries.

This book is about doing our best work. Sometimes distractions, personality clashes, and working with people whose working styles are different than ours, can create friction. Some colleagues have work styles that frustrate us and slow down progress. They say we spend 90,000 hours at work during our lifetime. How great would it be if most of those hours were productive, impactful and fulfilling?

Going Global on a Shoestring is a handbook for the executives and business developers in small and medium-sized software companies that lay out the strategies for global expansion as well as perform the actual fieldwork with winning the first customers abroad. It is a book about how to get the first customers outside your domestic market. We could call it establishing the bridgehead for further growth.

Companies looking to expand used to think about entering international markets, but today you're global from the moment you create a website. Nataly Kelly, Chief Growth Officer at Rebrandly (a global tech company with customers in more than 100 countries) and former VP International Ops and Strategy at HubSpot, says now the goal should be market intensification—building on the presence you already have. Kelly's MARACA model enables companies to distill the mass amounts of data available to determine if, how, and where they should expand by looking at three key areas of measurement.

Today, brands have become even more important than the products they represent: Their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won’t be confused, and focused enough to provide clear differentiation from the competition.

In an age where persuasion is key and influence could be the difference between success and obscurity, Ronald Gill uncovers the greatest strokes of human psychology and leadership in his groundbreaking new book, "17 Rules of Influence and Power." Gill pulls a curtain on the fragile dance of human interactions, revealing the subtle nuances and potent strategies that impact our perceptions, decisions, and relationships.

Jade Simmons is an unexpected phenom who remixed the way things were done in both the classical music and professional speaking industries. Now, she’s remixing purpose by bringing us a brand new, life-altering understanding of what purpose truly is and how it really works.

In Net Zero Business Models: Winning in the Global Net Zero Economy, two accomplished business transformation thought leaders deliver a revolutionary new take on how to transition from business models that are contributing to worldwide climate disaster to net zero models consistent with long-term sustainability. In the book, you'll discover what net zero emissions means, how to implement net zero emission business models, what the overall transition to a net zero emissions economy looks like, and, ultimately, how civilization itself will transition to net zero.

Wouldn't you like to take your business adventures to the next level and engage the highest-spending demographic on the planet? Seventy-seven percent of Snapchat's users are over 18, with 25-to-34-year-olds making up 26% of Snapchat's audience. This demographic is widely overlooked by brands' social media policies. Many businesses are missing the mark with Snapchat because they simply don't understand the wide array of demographics on this platform.

Justin Breen considers himself a results guy; he’s great at making things happen, but not so great at generating awesome ideas. But that hasn’t stopped him from creating an epic business and life! What Breen lacks in idea generation, he makes up for in his ability to recognize when an amazing idea is presented to him. The concepts that rule his life and success evolved from conversations with innovators. Learn the 30 transformational ideas Breen has gathered from some of the world’s top business leaders. Each chapter concludes with simplified takeaways.

Shifting demographics combined with the digitalization of all aspects of life are transforming the nature of work. This is forcing companies to rethink how they design jobs and recruit, develop, and engage employees. In Talent Tectonics, Dr. Steven Hunt explains how technology is changing the purpose of work and why creating effective employee experiences is critical to building organizations that can thrive in a world of accelerating change and growing skill shortages. You'll find insights from a person who has worked with thousands of companies around the globe.

Há quase uma década, Brad Stone registrou a ascensão da Amazon, o empreendimento pioneiro que transformou de forma silenciosa nosso modo de fazer compras pela internet. Desde então, a empresa tem passado por um crescimento exponencial, inventando produtos — como a assistente pessoal baseada em inteligência artificial Alexa e o serviço de armazenamento em nuvem Amazon Web Services — e desestruturando diversos mercados.