Global Career

Marketing experts John Quelch and Katherine Jocz offer a new way to think about place in every strategic decision - from how to leverage consumer associations with locations to where to position products on the shelf. They explore case studies such as Nike and The Apple Store, which use place in creative ways. Drawing on a blend of hard data and engaging anecdotes, this audiobook will help any business - from global mega-brands to boutique, small town stores - influence customers more effectively.

Undisputedly, China has become the world's manufacturing powerhouse, accounting for around half of all personal computers, digital cameras and kitchen appliances. However, the country is fast transitioning from low-cost manufacturing to a higher-value, innovation-led economy, a critical transformation that is at the heart of this new title.

As individuals, companies, and countries struggle to recover from the economic crisis, many are narrowly focused on forecasts for the next week, month, or quarter. Yet they should be asking what the global economy will look like in the years to come—where will the long-term risks and opportunities arise? These are the questions that Daniel Altman confronts in his provocative and indispensable book.

In an era when people and money are flowing fast across international boundaries, physically and virtually, culture crashes have become increasingly frequent, says international business consultant Michael Landers. A culture crash is what happens when someone unwittingly offends, frustrates or mystifies a person from a different culture. This can lead to lost business, hurt feelings, damaged relationships, even international incidents.

An unforgettable portrait of the emerging world's entrepreneurial dynamos Brilliant, Crazy, Cocky is the story about that top one percent of people who do more to change their worlds through greed and ambition than politicians, NGOs, and nonprofits ever can.

The Modern Mughal Mentality transforms hardships and difficulties into success stories by introducing the Jugaad Management Principle Business Model, which can be applied to any business, anywhere.

In a globalized world, where multinational companies have extensive power over millions of people, building positive organizational performance requires global leaders with virtues. Organizations, especially multinational ones, may be crucial engines of social and economic progress; global leaders' virtues and character strengths may be strong drivers of such an endeavor. Drawing on the Positive Organizational Scholarship movement, this book aims to provide a holistic approach to the virtues of leaders.

Gender inequality in the fields of education, law, employment and wages lead to incalculable social and political disparities. These disparities in turn give rise to endemic poverty and violence, to individual frustration, social instability, and cultural disaffection. When women are deprived of their rights, economies are eroded, democracies weakened, and the fabric of societies radically undermined. This pioneering book shows, once and for all, the direct correlation between the freedoms given to women and the prosperity enjoyed by all.

How can men and women collaborate to bridge and heal the gender divide? As a female engineer with executive and global experience, Debjani Mukherjee Biswas' insights are unique, practical, and powerful. While the courageous #MeToo movement showed us how broken our power systems are, #UsToo seeks to heal and bridge these gaps.

Seeing the Unseen: Behind Chinese Tech Giants' Global Venturing delves into the fascinating world of Chinese logic that shapes how tech leaders make and implement decisions, many of which are seldom seen outside China.

Brand Renegades shows listeners how to develop a nontraditional success formula to disrupt and innovate their industry. Club Tattoo founders and industry disruptors Sean and Thora Dowdell share their experience as a woman-run company in the male-dominated world of tattoos and piercings. The lessons taught in this book are about learning to admit failure and learning to fail forward.

The ultimate guide for entrepreneurs who want to discover simple and effective ways to get started that doesn't cost a fortune. Find out the best steps for each strategy and what is the most important areas you should focus on to connect with your best buyers.

Based on the author’s popular newsletter Andrew’s Ax with its tagline “the cutting edge for global thinkers”, Get a G.R.I.P.: Global Readiness® Improvement Plan walks the listener through exercises that cut through the BS out there and help everyone—from top-level CEOs to full- or part-time staff—develop their own strengths as a leader, as a manager, and as a “globally thinking communicator”. The result is a win-win for both the company as well as for the personal development of the individual employee.

While it is well known that women earn less than men, there are also many extremely successful and highly paid women in nearly every industry. How did they manage to earn significantly more than other women and even have higher salaries than their male counterparts? Some may say: “They must be working hard.” Hard work is important, but everybody knows hard work alone is not enough.

Learn how to start leveraging a breakthrough, a new way of operating at the helm of a business to get more wealth, power, loyalty, respect, and freedom than ever before! In this controversial new book, Charlie Hutton - the man accused of having a cult-like following among male business owners and entrepreneurs - reveals the secrets that have fast become the backbone for the new breed of self-made men.

Part of being an executive is leading companies to success. As such, when an executive is experiencing extreme and prolonged stress, anxiety, isolation, and depression - what I’m calling “executive loneliness” - they often do nothing to address it for fear of appearing unsuccessful. Not addressing it exacerbates the negative and difficult feelings to the point where it becomes more and more difficult for them to function. It takes a toll on their whole life.

Taking the Cape Off shares Fire Chief Pat Kenny's journey to overcome his perceived failure as a leader in his most cherished duty, that of being a protector. His "Cape" failed to protect his 20-year-old son Sean from dying by suicide after a lifelong battle with mental illness. His anguish was complicated by his role as the leader of a fire department.

Whether you’re a dad or a mom, whether you’re rocking the "parent" part of your life and feel your vision for that radical idea or revolutionary business is on the back burner, or you’re a rock star in the business arena, at the top of your game and you know your relationships pay the price…this book is for you. Cereal Dad Preneur provides a road map and a practical guide to achieve success in all areas of your life.

El mayor cazatalentos de nuestro país pone a disposición del lector las claves para identificar aquellos perfiles ejecutivos que cobrarán relevancia en estos tiempos afectados por la crisis de la pandemia del COVID-19.

When Hazem Mulhim was starting out in life, his father presented him with two brown envelopes: one bulging with money, the other flat with some dollar bills. Only one—and its contents—would be his. After a brief but memorable discussion, his father made the decision that would influence the rest of Hazem’s life.