Global Career

Trampled by Unicorns: Big Tech's Empathy Problem and How to Fix It explores how technology has progressed humanity's most noble pursuits, while also grappling with the origins of the industry's destructive empathy deficit and the practical measures Big Tech can take to self-regulate and make it right again. Author Maëlle Gavet examines the tendency for many of Big Tech's stars to stray from their user-first ideals and make products that actually profoundly damage their customers and ultimately society.

Jade Simmons is an unexpected phenom who remixed the way things were done in both the classical music and professional speaking industries. Now, she’s remixing purpose by bringing us a brand new, life-altering understanding of what purpose truly is and how it really works.

Corporate social responsibility, sustainability, and acting ethically are all accepted business aims, but their meaning and implementation in a global context is far less clear-cut. Global Business Ethics cuts through the confusion to provide a coherent basis for ethical decision-making within the complications of the international business landscape.

Going Global on a Shoestring is a handbook for the executives and business developers in small and medium-sized software companies that lay out the strategies for global expansion as well as perform the actual fieldwork with winning the first customers abroad. It is a book about how to get the first customers outside your domestic market. We could call it establishing the bridgehead for further growth.

Perfunctory efforts to show investment in a business relationship don't cut it anymore. Business professionals working across national and cultural boundaries need to form authentic relationships that drive rapport, camaraderie, and optimal team performance—and Forging Bonds in a Global Workforce provides the most thorough and practical approach to date on this issue. Renowned academics in the field of intercultural relationship-building Andy Molinsky and Melissa Hahn deliver an easy-to-understand approach to help you supercharge your global relationship-building skills.

Wouldn't you like to take your business adventures to the next level and engage the highest-spending demographic on the planet? Seventy-seven percent of Snapchat's users are over 18, with 25-to-34-year-olds making up 26% of Snapchat's audience. This demographic is widely overlooked by brands' social media policies. Many businesses are missing the mark with Snapchat because they simply don't understand the wide array of demographics on this platform.

This book focuses on what makes a successful CEO and the paths to becoming one in today's global economy. Chapters in the book include insights by 20 top CEOs - one from each G20 country - gathered from an extensive global qualitative research project. Through seven easy-to-digest "master classes" that demystify the role of the 21st-century CEO, the authors present their findings in an accessible, conversational style that serves as a step-by-step guide for those who aspire to become CEOs and develop essential character traits, experience, and skills required of the role.

What explains the massive worldwide success of video games such as Fortnite, Minecraft, and Pokemon Go? Game companies and their popularity are poorly understood and often ignored from the standpoint of traditional business strategy. What lessons can we draw from its major successes and failures about the future of entertainment?

In a world of explosive change and transformation, leaders at all levels—from heads of state and global corporations to entrepreneurs and gig economists—will offer the best opportunity for leveraging change and transforming our lives for the better. This includes how we work, play, govern ourselves, and consider and plan for our collective futures.

Descubre los secretos más inquietantes detrás del carisma que movió naciones y desató una era de oscuridad. Este libro no es una glorificación del mal, sino un análisis fascinante y sin precedentes de las tácticas psicológicas, emocionales y discursivas que Adolf Hitler utilizó para manipular, persuadir y dominar a millones de personas.

When former FBI Agent Kathy Stearman read in The New York Times that 16 women were suing the FBI for discrimination at the training academy, she was surprised to see the women come forward - no one ever had before - but the truth behind their accusations resonated. After a 26-year career in the Bureau, culminating in becoming FBI Legal Attaché, the most senior FBI representative in a foreign office, she knew from personal experience that this type of behavior had been prevalent for decades.

World-renowned marketing guru and bestselling author Philip Kotler delivers a groundbreaking book unveiling the transformative marketing strategies that have propelled Asia to the forefront of the global business arena. In this insightful work, Kotler explores the dynamic competition between Asia and the global West, revealing how it has catalyzed Asia's adoption of incisive and effective marketing practices.

The new world of results-driven aid that could put an end to extreme poverty. Drawing on two decades covering global development as editor in chief of Devex, Raj Kumar explores how nontraditional models of philanthropy and aid are empowering the world’s poorest people to make progress.

Start with the Vision introduces a powerful planning process called the six-step process that will help any person or team navigate change, create solutions, and develop an actionable plan. A person can take any challenge or opportunity and use the six-step process to create a clear path forward. When challenges arise, most people start with the problem, which is the exact wrong place to start. Instead, the six-step process will shift the focus away from the problem to the best starting point – the vision!

Justin Breen considers himself a results guy; he’s great at making things happen, but not so great at generating awesome ideas. But that hasn’t stopped him from creating an epic business and life! What Breen lacks in idea generation, he makes up for in his ability to recognize when an amazing idea is presented to him. The concepts that rule his life and success evolved from conversations with innovators. Learn the 30 transformational ideas Breen has gathered from some of the world’s top business leaders. Each chapter concludes with simplified takeaways.

64 percent of women don't feel prepared for their careers. Sure, colleges may teach you many skills and content you need to succeed. But college doesn't teach you everything about a career. Do you want to be part of the 36 percent of women with the knowledge and skills they need to start their careers with confidence? Then keep listening.

Kobe is one of the most well-loved and also most hated players in the game. Everything you need to know about basketball's greatest is in this book! Honor the memory of Kobe Bryant by learning about his amazing life! The tragic death of Kobe Bryant shocked the entire world. He was a household name, known and admired even by people who don't care much about basketball. Now is the perfect time to look back at his life and career. This book aims to provide a complete overview of Kobe Bryant's impressive career and the challenges that he had to overcome.

جوجل .. ياهوو .. ماكدونالدز .. نايك .. مرسيدس .. بيل جيتس .. اديسون .. مهاتير محمد .. بيتهوفن .. مجدي يعقوب .. توماس اديسون .. كوكاكولا .. هنري فورد .. عباس العقاد .. فاروق الباز .. جودادي .. إبراهيم الفقي .. كونراد هيلتون .. احمد زويل ، هي أسماء لأشخاص وشركات استطاعوا أن يحفروا أسماءهم وبقوة في عالم النجاح، بل صارت أسماؤهم أيقونة النجاح والتميز .

Certain businesses are legendary, exerting immense influence in their field. Zingerman’s in Ann Arbor, Michigan, is one of those places. Over the years, the flagship deli has expanded into a community of more than a dozen businesses, including a wildly successful mail order operation, restaurants, bakery, coffee roastery, creamery, candy maker, and events space—transforming Ann Arbor into a destination for food lovers.

In No Ordinary Disruption, the directors of the McKinsey Global Institute, the flagship think tank of the world's leading consulting firm, McKinsey & Company, dive deeply behind current headlines to analyze the key forces transforming the global economy over the next two decades - and most importantly, to explain what business and government leaders need to do to reset their intuitions and take advantage of the disruptions ahead.