Global Career

Winning Across Global Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia's lessons critical for other companies and industries? While multinationals based in large countries benefit from inherent advantages - such as a home base that often accounts for 30 to 50 percent of their revenues - multinationals based in smaller countries such as Nokia, enjoy no such competitive edge. Nokia, in fact, generates less than 1% of its revenues in its home base.

Fred Schebesta is a futurist and serial entrepreneur with an obsession for start-ups and developing businesses. He is the founder of global fintech Finder, which helps millions of people around the world save money and make money. For the first time, Fred shares the stories, mistakes, and insights from his incredible business journey to inspire you to kick-start your business idea and reach unimaginable success. He describes the highs and lows of starting a business, and reveals his 10 guiding principles to build a "phoenix" company that leaves behind a legacy.

Brand Renegades shows listeners how to develop a nontraditional success formula to disrupt and innovate their industry. Club Tattoo founders and industry disruptors Sean and Thora Dowdell share their experience as a woman-run company in the male-dominated world of tattoos and piercings. The lessons taught in this book are about learning to admit failure and learning to fail forward.

Counter-Cola charts the history of one of the world's most influential and widely known corporations, the Coca-Cola Company. It tells the story of how, over the past 130 years, the corporation has tried to make its products and brands physically and culturally a central part of global daily life in over 200 countries. Through this story of Coca-Cola, Amanda Ciafone reveals the pursuit of corporate power within the key economic transformations-liberal, developmentalist, neoliberal - of the 20th and 21st centuries. A story of global capitalism, it is not without contest.

A domestic strategy and only one language means lost revenue and missed opportunities. Your business could be exploding on a global level. If your business wants international growth across borders into global industries, pursuing buyers without considering their culture or by using a machine translation hurts your efforts. A solid strategy with high-quality, culturally adapted content and translations connects you to prospective buyers online and leads to completed sales.

Gender inequality in the fields of education, law, employment and wages lead to incalculable social and political disparities. These disparities in turn give rise to endemic poverty and violence, to individual frustration, social instability, and cultural disaffection. When women are deprived of their rights, economies are eroded, democracies weakened, and the fabric of societies radically undermined. This pioneering book shows, once and for all, the direct correlation between the freedoms given to women and the prosperity enjoyed by all.

A partir de ejemplos que van desde Silicon Valley hasta el sector financiero pasando por las grandes farmacéuticas, Mariana Mazzucatomuestra de manera magistral cómo las nociones borrosas que tenemos del valor han permitido a ciertos actores de la economía retratarse a sí mismos como generadores de valor, mientras que en realidad se limitan a mover el existente o, lo que es peor, a destruirlo.

E se você pudesse conversar com empreendedores fabulosos, nomes por trás da Apple, Spotify, Nike, Google, ou de negócios disruptivos como Airbnb, Xapo, Twitter? Saber como começaram, onde erraram, qual foi o ponto da virada? Fundador do LinkedIn, Reid Hoffman entrevistou essas pessoas para entender o que as levou a criar suas empresas e conta neste audiolivro as melhores histórias, revelando o que é necessário para dar escala a qualquer negócio.

Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. China and India are the only two countries that constitute four realities that are strategically crucial for the global enterprise.

¿Sabías que el 40% de las empresas españolas no encuentra profesionales con la formación y las capacidades necesarias? Dado que el futuro de una empresa y el de una carrera profesional dependen de desarrollar el talento y las habilidades, la educación para ejecutivos y directivos es fundamental. Sin embargo, una gran parte de los programas de alta dirección no están bien diseñados ni se aplican correctamente.

The inspiring memoir of female entrepreneur Judy Piatkus, who acquired the book series that inspired the global number one Netflix hit, Bridgerton. In 1979, Judy Piatkus founded what would become a global publishing brand - Piatkus Books - from her spare bedroom. Determined to empower women s voices as a single mother with a child with learning disabilities at a time when being a self-made, female entrepreneur was rare, Judy defied expectations.

In this book, discover what becomes possible when you act from unified love and power in service to purpose and the more-than-human world. Let yourself be drawn into a story of stories—woven together into a rich tapestry with threads from the author’s personal journey—along with gems from many teachers and wisdom traditions gleaned along the way. This audio book provides you with a path to collectively manifest what is needed now, addressing the interconnectedness of everything on the levels of self, other, and all.

The Covid crisis has been a proving ground of sorts for business leaders, forcing them to adapt to new realities and unprecedented uncertainty. Leading through it has often been painful, but it’s also produced valuable lessons about rallying employees, navigating global pressures, and finding opportunity amid hardship. Leadership in Crisis profiles leaders of a range of business from auto giants like Telsa and General Motors to Moderna, the upstart that developed a Covid-19 vaccine, to a small grocery store in North Carolina.

An unforgettable portrait of the emerging world's entrepreneurial dynamos Brilliant, Crazy, Cocky is the story about that top one percent of people who do more to change their worlds through greed and ambition than politicians, NGOs, and nonprofits ever can.

The tilt (tilt): 1. The shift in business and economic power from countries of the north to the fast-developing markets and economies of the south - not only China, India and Brazil, but also the Middle East and parts of Africa. 2. The result of unstoppable forces, including the volatile global financial system, digitization, the rise of state capitalism and a new global middle class that is both youthful and urban- forces by which industries and economies rapidly emerge and change the global playing field.

Dr. Jan Yager, who is also author of the award-winning book, Business Protocol, among other titles, covers the 15 international protocol concerns that readers need to be aware of as well as tips on foreign business travel, making your website more global, faux pas to avoid, negotiating styles, contracts and getting paid, gift-giving, legal considerations, and ethics. There is a chapter that provides a country by country etiquette guide and another chapter on how to build a global relationship so that the business will follow.

Today, brands have become even more important than the products they represent: Their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won’t be confused, and focused enough to provide clear differentiation from the competition.

This is about his journey of how LinkedIn changed Chris J Reed's life and how to make other entrepreneurs into LinkedIn rock stars. Chris loves to share his entrepreneurial journey and how he became both famous and infamous through the power of LinkedIn. The tips, tricks, hacks, and lessons he shares in this, his fourth best-selling book, anyone can use to achieve their own rock star success.

Did you know that over 50% of millennials are more likely to start a business than any previous generation? "Global Nomads: The Rise of Borderless Startups" is your gateway to join this revolution. This isn't just a book; it's a journey across continents, diving into the world of startups without borders.

Seeing the Unseen: Behind Chinese Tech Giants' Global Venturing delves into the fascinating world of Chinese logic that shapes how tech leaders make and implement decisions, many of which are seldom seen outside China.