Government Technology

Apprenez à écrire des pages de ventes, des e-mails ou des publicités, plus convaincants, qui motiveront ceux qui les liront et qui poussent à l'achat. Le copywriting est l'art d'écrire pour vendre, une compétence de plus en plus recherchée. L'objectif du livre est de vous partager les meilleurs secrets, éprouvés, pour écrire avec plus de persuasion et vendre, et de rendre le copywriting accessible.

As AI and robotics eliminate jobs across the spectrum, governmental revenues will plummet while the debt increases dramatically. This crisis of limited resources on all levels - underfunded or nonexistent pensions, health problems, lack of savings, and job destruction without comparable job creation - will drive many into homelessness and produce a dramatic rise in violence as we fight over shrinking resources.

In the face of unprecedented global change, New York Times best-selling author Alec Ross proposes a new social contract to restore the balance of power between government, citizens, and business.

Chinese society has been shaped by the interplay of the EAST—exams, autocracy, stability, and technology—from ancient times through the present. Beginning with the Sui dynasty's introduction of the civil service exam, known as Keju, in 587 CE—and continuing through the personnel management system used by the Chinese Communist Party (CCP)—Chinese autocracies have developed exceptional tools for homogenizing ideas, norms, and practices. But this uniformity came with a huge downside: stifled creativity.

Winner of the Nobel Prize in Physics and author of the classic The First Three Minutes, Weinberg shares his views on some of the most fundamental and fascinating aspects of physics and the universe. But he does not seclude science behind disciplinary walls or shy away from politics, taking on what he sees as the folly of manned spaceflight, the harms of inequality, and the importance of public goods. His point of view is rationalist, realist, reductionist, and devoutly secularist.

With his signature wit and thought-provoking insights, Neil deGrasse Tyson - one of our foremost thinkers on all things space - illuminates the past, present, and future of space exploration and brilliantly reminds us why NASA matters now as much as ever. As Tyson reveals, exploring the space frontier can profoundly enrich many aspects of our daily lives, from education systems and the economy to national security and morale.

Todo lo que no quieres pero necesitas saber sobre el poder, la economía, la sociedad y las telecomunicaciones en la era de la información.

What is the impact of surveillance capitalism on our right to free speech? The internet once promised to be a place of extraordinary freedom beyond the control of money or politics, but today corporations and platforms exercise more control over our ability to access information and share knowledge to a greater extent than any state. In Silicon Values, leading campaigner Jillian York looks at how our rights have become increasingly undermined by the major corporations' desire to harvest our personal data and turn it into profit.

Our world order is under pressure as never before. From new authoritarian regimes in the US, Turkey and Russia to the imminent breakup of the European Union and a social media awash with intolerance, things look set to fall apart just as abruptly as the Soviet Union did some 30 years ago. How did we get here, and what do we do now? In this searching new exploration of our crisis, Paul Mason argues that at its heart lies an attack on the idea of humanity itself.

What Paige Campbell saw when she opened a door into 70 years from now scared the hell out of her. She and her Tangent colleagues brought their terrible discovery to the President and were met with a hail of automatic gunfire after leaving the White House. Only Paige survived.

Paul Kennedy, award-winning author of The Rise and Fall of the Great Powers and one of today’s most renowned historians, now provides a new and unique look at how World War II was won. Engineers of Victory is a fascinating nuts-and-bolts account of the strategic factors that led to Allied victory. Kennedy reveals how the leaders’ grand strategy was carried out by the ordinary soldiers, scientists, engineers, and businessmen responsible for realizing their commanders’ visions of success.

Cohen shows how smart guys like Jeff Bezos, Peter Thiel, and Mark Zuckerberg fell in love with a radically individualistic ideal and then mainstreamed it. With these very rich men leading the way, unions, libraries, public schools, common courtesy, and even government itself have been pushed aside to make way for supposedly efficient market-based encounters via the Internet. Donald Trump's election victory was an inadvertent triumph of the "disruption" that Silicon Valley has been pushing. A society that belittles civility, empathy, and collaboration can easily be led astray.

A former US Navy intelligence officer, David Locke Hall was a federal prosecutor when a bizarre-sounding website, CRACK99, came to his attention. It looked like Craigslist on acid, but what it sold was anything but amateurish: thousands of high-tech software products used largely by the military, and for mere pennies on the dollar. Want to purchase satellite tracking software? No problem. Aerospace and aviation simulations? No problem. Communications systems designs? No problem.

Uncover everything you need to know about "deepfakes" and what could become the biggest information and communications meltdown in world history.

The United States military currently views cyberspace as the "fifth domain" of warfare - alongside land, sea, air, and space - and the Department of Defense, National Security Agency, and CIA all field teams of hackers who can - and do - launch computer virus strikes against enemy targets. In fact, as @War shows, US hackers were crucial to our victory in Iraq.

In Antisocial Media, Siva Vaidhyanathan explains how Facebook devolved from an innocent social site hacked together by Harvard students into a force that, while it may make personal life just a little more pleasurable, makes democracy a lot more challenging.

Online disinformation stormed our political process in 2016 and has only worsened since. Yet as Samuel Woolley shows in this urgent book, it may pale in comparison to what's to come: humanlike automated voice systems, machine learning, "deepfake" AI-edited videos and images, interactive memes, virtual reality, and more. These technologies have the power not just to manipulate our politics, but to make us doubt our eyes and ears and even feelings. Deeply researched and compellingly written, The Reality Game describes the profound impact these technologies will have on our lives.

Author of the number one New York Times best seller Against All Enemies, former presidential advisor and counter-terrorism expert Richard A. Clarke sounds a timely and chilling warning about America's vulnerability in a terrifying new international conflict -cyber war! Every concerned American should listen to this startling and explosive book that offers an insider's view of White House situation room operations and carries the listener to the frontlines of our cyber defense. Cyber War exposes a virulent threat to our nation's security.

An inside account of the fight to contain the world's deadliest diseases - and the panic and corruption that make them worse. The Next Pandemic is a firsthand account of disasters like anthrax, bird flu, and others - and how we could do more to prevent their return. It is both a gripping story of our brushes with fate and an urgent lesson on how we can keep ourselves safe from the inevitable next pandemic.

A masterful new look at privacy in the twenty-first century, The Fight for Privacy takes the focus off Silicon Valley moguls to investigate the price we pay as technology migrates deeper into every aspect of our lives: entering our bedrooms and our bathrooms and our midnight texts; our relationships with friends, family, lovers, and kids; and even our relationship with ourselves.