Great Business

NOBODY CARES ABOUT YOUR CAREER is a real playbook. It’s about how work really works and how you can get work to work for you. It’s about thank you notes and thankless tasks, the energy in meetings and energy vampires, how to pick a boss and how to get a boss to pick you. It’s about being all in (but not bringing your whole self to work—some of you is better left at home) and becoming valuable to your workplace. It’s about participating—with your brain, your skills, your experience, and your willingness to pitch in and offer yourself up for something you may not even know how to do yet.

Whether he was introducing the latest iPad or delivering a keynote presentation, Steve Jobs electrified audiences with his incomparable style and showmanship. He didn’t just convey information in his presentations; he told a story, painted a picture, and shared a vision. He gave his audience a transformative experience that was unique, inspiring, and unforgettable. Now you can do it too, by learning the specific techniques that made Jobs the most captivating communicator on the world stage.

Now more than ever, you don’t need a fancy office, Ivy League degree, or millions of dollars in venture capital to launch a business that matters for the communities you care most about. Software, the internet, and remote work have made it possible for entrepreneurs to start for free, make a customer of anyone, and grow a profitable, sustainable company from anywhere.

"No one asked you to show up." Every experienced product manager has heard some version of those words at some point in their career. Think about a company. Engineers build the product. Designers make sure it has a great user experience and looks good. Marketing makes sure customers know about the product. Sales get potential customers to open their wallets to buy the product. What more does a company need?

Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict.

Real communication is much more than just talking. Once you've learned how to be a power communicator, there's no limit to how far you can go! Renowned communicator Nido Qubein shows you how to engage people's attention, how to help them understand you, and how to penetrate barriers others may unconsciously set up.

The New York Times bestselling author and entrepreneur investigates what would happen if a new financial world order took hold, one in which global elites own everything and you own nothing—and yet you are somehow happy. In You Will Own Nothing¸ Roth reveals how the agendas of Wall Street, world governments, international organizations, socialist activists, and multinational corporations like Blackrock all work together to reduce the power of the dollar and prevent millions of Americans from taking control of their wealth.

The STAR interview method is used by millions of people all around the world to answer interview questions and tell stories. Fortune 500 companies (Amazon included) recommend using the STAR method to answer behavioral questions. Whether you’re just starting your job search, already interviewing with a company, or looking for a different way to stand out - there are a dozen different ways you can incorporate the technique into your life. Any time you present yourself verbally or in written format, doing it in a narrative/story format will open people's ears.

Help! I Work with People is not a book about leadership theory, but rather a handbook on how to connect with people and influence them for good. With his signature transparent and relatable storytelling, Chad Veach uses modern research and biblical principles to encourage you to lean into your leadership potential regardless of your level of influence or experience. In short and easily digestible chapters, he addresses the three phases of becoming a quality leader: learning to lead the hardest person you will ever be in charge of-yourself and more.

It is not native intelligence or natural talent that makes people excel, say Linda Kaplan Thaler and Robin Koval - it's old-fashioned sweat equity and hard work. And that claim is backed up by new research from MacArthur Fellowship Award winner and University of Pennsylvania psychologist Angela Duckworth, among others. Not everyone is blessed with exceptional intelligence, or wins the gene lottery. But the good news is that you can excel beyond your wildest dreams in your career and your personal life - success is within your grasp - through the right attitude and determination.

This groundbreaking book offers extraordinary insight into the greatest mystery in sales: how the very best salespeople consistently and successfully influence change in others, inspiring their customers to say yes.

You never dreamed being the boss would be so hard. You're caught in a web of conflicting expectations from your subordinates, from those above you, and from your peers and customers. You're not alone. As Harvard Business School's Linda Hill and manager and executive Kent Lineback reveal in Being the Boss, becoming an effective manager is a painful, difficult journey. It requires trial and error, endless effort, and slowly acquired personal insight. Many managers never complete the journey and instead just learn how to get by. At worst, they become terrible bosses.

Filled with illuminating case studies and brilliant in-depth analysis, this invaluable book provides a multitude of insights that will help you weather market upheavals, adapt to disruptions, and optimize your resources to your best advantage.

Robin Dreeke is a 28-year veteran of federal service, including the United States Naval Academy, United States Marine Corps. He served most recently as a senior agent in the FBI, with 20 years of experience. He was, until recently, the head of the Counterintelligence Behavioral Analysis Program, where his primary mission was to thwart the efforts of foreign spies, and to recruit American spies. His core approach in this mission was to inspire reasonable, well-founded trust among people who could provide valuable information.

A paradigm-shifting manifesto for transforming our thinking from reactionary short-termism to the long-term, widening our scope beyond today, tomorrow, and to even five hundred years from now to reclaim meaning in our lives.

Are you stuck in a financial rut? Weighed down by the stresses of your business or job? Do you dream of making a lot more money than you are right now? In How to Buy and Sell Great Businesses, multimillionaire dealmaker Jonathan Jay reveals how you can transform your finances by becoming a dealmaker like him. You'll get Jonathan's 12 step deal-making blueprint that you can start using immediately.

This book is filled with inspiring stories from the lives of great achievers past and present including Christopher Columbus, George Washington, Benjamin Franklin, Wright Brothers, Abraham Lincoln, Gandhi, Winston Churchill, Walt Disney, Warren Buffet, and others.

Businesses everywhere are plagued by managers who seem to think that keeping their staff miserable is the best way to deliver profits. This is a failure of leadership that also hurts the bottom line; research has shown that maintaining a happy, engaged workforce consistently drives measurably better business results across the board. In When They Win, You Win, Russ Laraway, the Chief People Officer at Qualtrics, provides a simple, coherent, and complete leadership standard that teaches organizational planners and managers how to develop incredible levels of employee engagement.

Tired of underperforming in the biggest moments, the Westlake Aviators football team realizes their greatest challenge isn’t beating an opponent but rather rising above the Twin Thieves: the Fear of Failure and the Fear of Judgment. Through a journey of adversity, celebration, and heartbreak, the Aviators come to understand that great teams are built by great leaders. This powerful story serves as a playbook for anybody in business, sports, education, or life looking to help a group of people maximize their potential.

From 1914 to 1916, Ernest Shackleton and his men survived the wreck of their ship Endurance, crushed in the Antarctic ice, stranded 1,200 miles from civilization with no means of communication and no hope for rescue. When the ice began to break up, Shackleton set out to save them all on his heroic 800-mile-trip across the frigid South Atlantic, in little more than a rowboat.