Great Business

Comprehensive in its scope and depth, Entrepreneurs Who Changed History profiles leaders of industry across the world and throughout the ages - from the enterprising bankers of the medieval world and the merchants of empire, to the titans of industry and the geniuses of Silicon Valley. The towering personalities behind some of history's most recognizable brands and companies - their ruthlessness, tenacity, creativity, and sheer grit - are all brought to vivid life.

A culture of trust for all companies large and small is invaluable. Trust turns deflection into transparency, suspicion into empowerment, and conflict into creativity. And what many have learned unfortunately is that no enterprise is too large or too successful to withstand a lack of trust within its walls. In The 10 Laws of Trust, JetBlue chairman and Stanford Graduate School of Business professor Joel Peterson explores how a culture of trust gives companies an edge.

For those unfamiliar with copywriting, this article will provide an overview of the subject and explain why it is in such great demand today. The field of copywriting is vast and growing at a rapid pace. Copywriting can be defined as the process of presenting a creative message to a consumer. According to the book Copywriting, copywriting is founded on three essential ideas. When writing to a consumer, there must be some level of interaction between the customer and the vendor. You must then ensure that you communicate the benefits to the buyer up to the point of purchase.

Millennial women are living in a time when career opportunities have never been better—if you want them, that is. In the past, most people accepted the necessity of “putting in the time”. You had to earn your way up the corporate ladder or hope to be in the right place when the next opportunity presented itself. Michelle Turman shows you how to seize those opportunities, achieve great things, and get what you want.

People Operations explains how leaders at small- and medium-sized businesses can stop spending time on HR administration - "paperwork" - and start focusing on the "peoplework" that truly fuels employee growth and productivity. Authors Jay Fulcher, Kevin Marasco, and Tracy Cote provide listeners with a playbook for creating a massive competitive advantage by eliminating antiquated approaches to HR. The book takes a look at how work has changed and what companies need to do about it, and the new approach they must take to processes, systems, and best practices.

Dr. McKibben guides us through her revolutionary and innovative self-help technique of dropping to the blank screen to learn how to manage triggered feelings and to understand why we feel the way we do. By monitoring neuromuscular signals that indicate unconscious triggered emotions, we can work with the brain rather than against it. She teaches us a practical, self-reliant method to retrain our brains and change our responses to life's stressors.

Cloud Services in a Month is a step-by-step, no-nonsense guide to building an extremely profitable cloud service business for the SMB (small and medium business) market. Filled with practical advice based on the author's experience over more than a decade, this audiobook will show you how to achieve success in the cloud.

As nations careen from one crisis to the next, there is a growing cry for fresh leadership. Those in charge have relatedly fallen short, and trust in institutions have plummeted. So, what does great leadership look like? And how are great leaders made? David Gergen, a leader in the public arena for more than half a century, draws from his experiences as a White House adviser to four presidents, his decades as a trusted voice on national issues, and years of teaching and mentoring young people to offer a stirring playbook for the next generation of change-makers.

Be yourself. Be fully present. Be in the moment. This is a message we hear constantly. While this may be beneficial some of the time, the biggest obstacle to making wiser decisions that actually drive lasting success is ourselves. Being fully immersed in our own limited point of view biases our decisions toward defending our previous actions and maintaining our self-image. Featuring compelling scientific research, business cases, and exercises, Distancing equips us with effective practical tools to reduce anxiety, see clearly, and make better decisions for ourselves and for our organizations.

I have been in the ATM owning and operating business for years. It first started when I was looking to implement a way to give the customers in my convenience store another outlet for gaining access to cash easily. After I implemented an ATM in my own store, I realized that there were probably many other small business owners who needed access to the same service for their customers, too. My ATM fleet operation boomed! In this book, I will tell you everything you need to know from start to flourish (not “finish”) when starting your own ATM business.

In How to Have Tough Conversations, we cut straight to the chase—because, let's face it, you don't have time for fluff. This book is your ultimate resource for transforming the dreaded tough talks into opportunities for growth and success. Whether it’s a conversation you’ve been avoiding or truths you’ve hesitated to address, here you'll find the keys to elevating those discussions and achieving the outcomes you need. With a blend of humor and down-to-earth practicality, we make it easier than ever to navigate those tricky talks.

The world of leadership has changed dramatically since 100 Ways to Motivate Others was written, and now Chandler and Richardson have revised and refreshed their organizational classic to meet the times. They have crafted a vital, user-friendly, inspirational guide for executives, managers, and professionals - and those aspiring to reach their level.

Design thinking is not a new idea. Companies like Apple and Amazon constantly apply the design thinking philosophy from developing new products to design services to serve their customers better. It is a time-tested strategy, and now you can apply it in your business to achieve spectacular outcomes.

Informative and accessible, The Great 8 Pillars: ROI-Driven Marketing for Manufacturing Companies offers a step-by-step tutorial on crafting marketing strategies and value propositions, establishing ROI-driven goals, and defining key performance indicators. Chris teaches readers to build a professional marketing infrastructure that consistently delivers a return on investment—and to value marketing in the process.

Learn how frictionless organizations cut costs, grow revenue, and create loyal fans by creating products and services that work so well, their customers never have to contact them for the wrong reasons. This audiobook will help any customer-facing organization deliver better customer experiences, save money, and increase revenue. Veteran customer service experts Bill Price and David Jaffe, coauthors of the best seller The Best Service Is No Service, explain how organizations can design products, sales, and support so that customer effort is reduced or, better still, removed.

Workers want good jobs, and many leaders want to provide them. But they don't think they can offer higher pay and more motivating work without hurting the bottom line. Most business leaders want to win with customers, but their companies are hobbled by a host of service and operational problems largely driven by high employee turnover—turnover that's partly driven by low pay. It is indeed a vicious cycle, and Zeynep Ton is here to show you the way out: why good jobs combined with strong operations lead to higher productivity and increased competitiveness for the business.

Great organizations are made up of great people. And for leaders at all levels within those organizations, the ability to find, hire, integrate, and retain great people is an absolutely critical skill - critical to their organization's success, and critical to their own success. But for most people, making great appointments is difficult, time-consuming, and even scary. Few have received any formal training in it, and there are very few resources available to make up for that lack of training. This book fills that gap.

The ultimate do-it-now guide to getting started in managed services. Now includes chapters on cloud services, bundling, and more. Whether you're a new computer consultant or an experienced technician making the move to managed services, this is the perfect book for you! The book includes step-by-step instructions for creating service offerings, reformulating your business, creating service agreements, and more!

Virtually all job hunting experts agree that networking is the best way to find a great job. But most people don't have connections to the decision makers who do the hiring. And "networking" books, which are mostly written by and for salespeople, suggest aggressive tactics, often confusing these with real networking. They focus on building a powerful network over the course of a lifetime. But when you need a new job, you don't have time to build a huge, powerful network. You've got to use the network you already have.

Are you ready to create, inspire, and lead your own amazing salon team? Salon owners, this book is for you. It equips you with the business smarts you need to build a team of people you love and trust, so you can reap the rewards you deserve: money, time, freedom, and choice.