Great Business

The STAR interview method is used by millions of people all around the world to answer interview questions and tell stories. Fortune 500 companies (Amazon included) recommend using the STAR method to answer behavioral questions. Whether you’re just starting your job search, already interviewing with a company, or looking for a different way to stand out - there are a dozen different ways you can incorporate the technique into your life. Any time you present yourself verbally or in written format, doing it in a narrative/story format will open people's ears.

The founder of Menlo Innovations and author of the business culture cult classic Joy, Inc. offers an inspirational guide to leaders seeking joy in the challenge of leading others. Filled with colorful anecdotes from Sheridan's personal journey and wisdom from many leadership mentors, Chief Joy Officer offers an approachable, down-to-earth philosophy and practice that will help even the most disillusioned of middle managers bring a renewed sense of purpose to their work building others.

Learn how Jack Gray, a successful and ambitious entrepreneur with an MBA, hit rock bottom financially but turned it all around and gained more wealth than he ever dreamed,within just a few months! He now spends his time sharing the tools and strategies he created to live his financial dreams.

As practical as it is uplifting, The Secret shares Blanchard’s and Miller’s wisdom about leadership in a form that anyone can easily understand and implement. This book will benefit not only those who listen to it but also the people who look to them for guidance and the organizations they serve.

From terror attacks to the War on Terror, bursting real-estate bubbles to crystal meth epidemics, sexual predators to poisonous toys from China, our list of fears seems to be exploding. And yet, we are the safest and healthiest humans in history. Irrational fear is running amok, and often with tragic results. In the months after 9/11, when people decided to drive instead of fly - believing they were avoiding risk - road deaths rose by 1,595. Those lives were lost to fear.

“Scale” has become a favored buzzword in the startup world. But scale isn't just about accumulating more users or capturing more market share. It's about whether an idea that takes hold in a small group can do the same in a much larger one. Translating an idea into widespread impact, says University of Chicago economist John A. List, depends on one thing only: whether it can achieve “high voltage”—the ability to be replicated at scale. In The Voltage Effect, List explains that scalable ideas share a common set of attributes, while any number of attributes can doom an unscalable idea.

Great sexual confidence is one of your most powerful assets. Having it will make you feel secure, strong - and sexy. In this audiobook, by Debs de Vries, one of the U.K's top self-confidence teachers, you'll learn to express your needs and desires in ways that respect and protect you - and others. Debs will show you how to learn the vital skills of thoughtful inquiry so you avoid 'crash and burn' relationships - and you'll also get the low-down on how to nurture yourself to enjoy your unique sensuality.

It was the Golden Age of Travel, and everyone wanted in. As flying boomed in the 1960s, women from across the United States applied for jobs as stewardesses. They were drawn to the promise of glamorous jet-setting, the chance to see the world, and an alternative to traditional occupations like homemaking, nursing, and teaching.

There has never been a craze like Beanie Babies. The $5 beanbag animals with names like Seaweed the Otter and Gigi the Poodle drove millions of Americans into a greed-fueled frenzy as they chased the rarest Beanie Babies, whose values escalated weekly in the late 1990s. A single Beanie Baby sold for $10,000, and on eBay the animals comprised 10 percent of all sales.

Josh Harris had been New York's first net millionaire. He founded the city's first dotcom, Pseudo.com, and paved the way for a cadre of net-savvy 20-somethings to follow, riding a wave of tech euphoria to unimagined wealth and fame for five years, before losing it all in the great dotcom crash of 2000. Long before then, however, Harris's view of where the web would take us had darkened, and he began a series of lurid social experiments aimed at illustrating his worst fear: that the internet would soon alter the very fabric of society - cognitive, social, political, and otherwise.

Whether your goal is to open a neighborhood wellness business, work independently from home, or launch the next highly successful wellness brand, Building a Wellness Business That Lasts: How to Make a Great Living Doing What You Love is your definitive guide. This book will teach you how to translate your passion for wellness into a compelling business vision, weave that vision into an effective business plan, and leverage the latest technologies to accelerate your growth.

Informative and accessible, The Great 8 Pillars: ROI-Driven Marketing for Manufacturing Companies offers a step-by-step tutorial on crafting marketing strategies and value propositions, establishing ROI-driven goals, and defining key performance indicators. Chris teaches readers to build a professional marketing infrastructure that consistently delivers a return on investment—and to value marketing in the process.

Stress Test is the story of Tim Geithner’s education in financial crises. As president of the Federal Reserve Bank of New York and then as President Barack Obama’s secretary of the Treasury, Timothy F. Geithner helped the United States navigate the worst financial crisis since the Great Depression, from boom to bust to rescue to recovery.

The Purposeful Decision Maker presents Pádraig Ó Céidigh’s groundbreaking and holistic approach to decision-making in life and business. He explores both his own rich experience and the most up-to-date thinking in this area to arrive at a methodology for making great decisions consistently. The process begins with the concept of safe harbor: the people, places, and principles that are most important to you. Making great decisions is all about protecting that safe harbor and ensuring your actions are consistent with who you are at your core.

Your organization's culture can feel like something that has a life of its own; it's long-standing, inherited, and seemingly impermeable - in fact, a strong culture is often an obstacle to doing new things or going in new directions. But leaders are the stewards of a company's culture and have the power to shape it. The best leaders know that organizational culture is a fundamental and powerful management tool that can drive positive outcomes.

Let’s say you’ve got a dream. A big dream. A huge dream. You want to open a coffee shop. Let me guess - your friends and family have told you it’s a risky idea. At least a hundred people have told you “you don’t know what you’re doing”. And that’s probably true!

From technology to business, two (or more) heads often prove to be better than one - but only if those heads are cognitively diverse. Diverse perspectives are a powerful tool for maximizing productivity and enhancing collective performance. Now, in The Hidden Factor: Why Thinking Differently Is Your Greatest Asset, you can learn the strategies that make you a more diverse thinker and position you to break down institutional silos and build robust, effective teams.

The shareholder letters of corporate leaders are a rich source of business and investing wisdom. There is no more authoritative resource on subjects ranging from leadership and management to capital allocation and company culture. But with thousands of shareholder letters written every year, how can investors and students of the corporate world sift this vast swathe to unearth the best insights? Dear Shareholder is the solution!

In Service Desk Manager's Crash Course, you'll learn from the experience of one of the industry's most well-known former practitioners. Phil Gerbyshak offers an updated and easy-to-understand source for the new manager, and a great refresher for the seasoned one. His combination of expertise and easy-to-grasp teaching veers close to genius for a support desk reference.

Peak is the popular, transformative guide to doing business better, written by a seasoned entrepreneur/CEO who has disrupted his favorite industry not once but twice. Author Chip Conley, founder and former CEO of one of the world's largest boutique hotel companies, turned to psychologist Abraham Maslow's Hierarchy of Needs at a time when his company was in dire need.