Great Business

The ultimate do-it-now guide to getting started in managed services. Now includes chapters on cloud services, bundling, and more. Whether you're a new computer consultant or an experienced technician making the move to managed services, this is the perfect book for you! The book includes step-by-step instructions for creating service offerings, reformulating your business, creating service agreements, and more!

It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets, but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you, based on the signals your brand sends. The Fortune Cookie Principle is a brand-building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out.

Do you always get the assignments you want? Do you know how to ask for help without sounding dumb? How to answer a question you don’t know the answer to? All the while sounding smart, capable, and competent? If the answer is no, you’re not alone. Jodi Glickman founded the communication consulting firm Great on the Job to help rising stars of the business world with the same issues. Now, for the first time, the training program that Jodi uses with her top-tier clients is available in book form. Great on the Job teaches people how to talk to one another at work, every day, in every situation....

It's great to find yourself with a new promotion and to suddenly have fresh challenges at work. But managing other people can be a daunting responsibility when it's your first time—particularly if you find yourself as the boss of former colleagues or friends. Packed with practical advice, Succeed as a New Manager will help you sail through issues such as getting to know your team, dealing with internal politics, the rise of hybrid and remote working, motivating others and celebrating success.

For 20 years, Great Place to Work has published its gold-standard list of the 100 Best Companies to Work For, which appears first in Fortune magazine. But its latest research shows that what was good enough to be a “great” workplace 10 or 20 years ago is not good enough now. Even at the best workplaces, leaders can - and must - do better. The vital differentiator for companies now is their people - all their people.

People power your business - and success can hinge on your hiring, inspiring, and keeping the right ones. As a manager, are you cultivating this vital resource? Is there more you could be doing? Are you just winging it? Every HR executive has a laundry list of things they wish managers knew: best practices that would enable the entire organization to operate more effectively, transforming those managers into exceptional - and highly promotable - leaders.

For those unfamiliar with copywriting, this article will provide an overview of the subject and explain why it is in such great demand today. The field of copywriting is vast and growing at a rapid pace. Copywriting can be defined as the process of presenting a creative message to a consumer. According to the book Copywriting, copywriting is founded on three essential ideas. When writing to a consumer, there must be some level of interaction between the customer and the vendor. You must then ensure that you communicate the benefits to the buyer up to the point of purchase.

Leadership is a curious topic. It is most noted in its absence and most measured by its need. Leadership requires opportunity. The situation drives leadership; what worked in one situation may be disastrous in another. It requires skills to be able to direct the challenge at hand. Leadership is both an art and a science. It is theoretical and applied, cultural and contextual. Most importantly, leadership is about accomplishment and results.

Leadership development speaker & consultant Andy Ellis is the former CSO of Akamai, where he contributed to the creation of Akamai's billion‑dollar cybersecurity business. He now brings his speaking, consulting, and business knowledge to listeners with 1% Leadership—based on the reality that real-world leadership is messy and complicated; it rarely fits into an acronym or a dogmatic overarching philosophy. Ellis says that there are no “irrefutable laws” of leadership or power; there is no secret.

Instead of slogging through 10-15 books to piece together all the relevant bits of information you need, Peter Rasmussen has distilled his experience from helping more than 300 companies getting started in China - including six of his own startups - into manageable, "must-know" steps that are critical to successful entry into the startup world.

Each summary includes key takeaways and analysis of the original book to help you quickly absorb the author's wisdom in a distilled and easy-to-digest format. ZIP Reads' summaries mean you save time and money reading only what you need. Key takeaways and analysis of the original book help you quickly absorb the author's wisdom in a distilled and easy-to-digest format.

A culture of trust for all companies large and small is invaluable. Trust turns deflection into transparency, suspicion into empowerment, and conflict into creativity. And what many have learned unfortunately is that no enterprise is too large or too successful to withstand a lack of trust within its walls. In The 10 Laws of Trust, JetBlue chairman and Stanford Graduate School of Business professor Joel Peterson explores how a culture of trust gives companies an edge.

From the best-selling author of Congratulations! Now Get Over Yourself, Ralph Peterson holds nothing back in his latest management manifesto.

Effective communication is a vital tool for any business owner. Your success is all about getting your point across. It can be the difference between landing a deal and losing out on a prospective opportunity. You should be able to clearly explain the firm's policies to customers and clients and also answer their questions about your products or services in a clear and understandable manner.

Paul Smith is one of the world's leading experts in business storytelling. He teaches people how to be more effective leaders by communicating their company's important mission, inspiring creativity, and earning the trust of valued stakeholders. The 10 Stories Great Leaders Tell explores the journey behind success and breaks down not just the importance of your company's story, but how to craft compelling ones of your own.

يملك الكثير منا أفكاراً نعتقد بأنها ستشكل مؤسسة تجارية عظيمة، وبالمقابل لا يقوم الكثيرون بشيء حيال هذه الأفكار، ربما لأننا لا نعلم من أين نبدأ، وربّا لأنّنا نتساءل دائمًا إذا ما قمت بالمبادرة، فإلام ستقودني؟.

Workers want good jobs, and many leaders want to provide them. But they don't think they can offer higher pay and more motivating work without hurting the bottom line. Most business leaders want to win with customers, but their companies are hobbled by a host of service and operational problems largely driven by high employee turnover—turnover that's partly driven by low pay. It is indeed a vicious cycle, and Zeynep Ton is here to show you the way out: why good jobs combined with strong operations lead to higher productivity and increased competitiveness for the business.

The Leader Lab is a high-speed leadership intensive, equipping managers with the Swiss Army Knife of skills that help you handle the toughest situations that come your way.

Christmas Abbott knows the importance of a badass lifestyle - physically, mentally, and spiritually. The key is balance: using essential daily practices for the mind, body, and soul. The Badass Life is her monthlong program based on building positive daily habits, to help you achieve a higher quality of life and a heightened sense of self-worth.

Cloud Services in a Month is a step-by-step, no-nonsense guide to building an extremely profitable cloud service business for the SMB (small and medium business) market. Filled with practical advice based on the author's experience over more than a decade, this audiobook will show you how to achieve success in the cloud.