Great Business

It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets, but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you, based on the signals your brand sends. The Fortune Cookie Principle is a brand-building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out.

The New York Times best-selling author of The Roaring 2000s guides listeners through the biggest economic crisis since the Great Depression. The first and last economic depression that you will experience in your lifetime is just ahead. The years 2009 and 2010 will be the initial end of prosperity in almost every market, ushering in a downturn like most of us have not experienced before.

Whether he was introducing the latest iPad or delivering a keynote presentation, Steve Jobs electrified audiences with his incomparable style and showmanship. He didn’t just convey information in his presentations; he told a story, painted a picture, and shared a vision. He gave his audience a transformative experience that was unique, inspiring, and unforgettable. Now you can do it too, by learning the specific techniques that made Jobs the most captivating communicator on the world stage.

Your organization's culture can feel like something that has a life of its own; it's long-standing, inherited, and seemingly impermeable - in fact, a strong culture is often an obstacle to doing new things or going in new directions. But leaders are the stewards of a company's culture and have the power to shape it. The best leaders know that organizational culture is a fundamental and powerful management tool that can drive positive outcomes.

When Pulitzer Prize-winning journalist Bill Dedman noticed in 2009 a grand home for sale, unoccupied for nearly 60 years, he stumbled through a surprising portal into American history. Empty Mansions is a rich mystery of wealth and loss, connecting the Gilded Age opulence of the 19th century with a 21st-century battle over a $300 million inheritance. At its heart is a reclusive heiress named Huguette Clark, a woman so secretive that, at the time of her death at age 104, no new photograph of her had been seen in decades.

Are you stuck in a financial rut? Weighed down by the stresses of your business or job? Do you dream of making a lot more money than you are right now? In How to Buy and Sell Great Businesses, multimillionaire dealmaker Jonathan Jay reveals how you can transform your finances by becoming a dealmaker like him. You'll get Jonathan's 12 step deal-making blueprint that you can start using immediately.

Tia Toomey, the world’s fittest woman, has won the CrossFit Games an incredible six years in a row and is undeniably a true warrior. She has also trained for the Winter Olympics in bobsledding, competed in the Summer Olympics in weightlifting, and was a Commonwealth Games gold medalist. She is, in short, one of the most accomplished and dominant athletes in human history. But for Tia physical fitness is only a small part of overall strength. More important is building mental toughness.

Over six years, long-time Sports Illustrated editor Don Yaeger was invited by some of the greatest companies in the world to speak about the habits of high-performing individuals. From Microsoft and Starbucks to the New England Patriots and San Antonio Spurs, what do some organizations do seemingly better than most of their opponents? Don identified 16 habits that drive high-performing teams. Building on stories, examples, and first-hand accounts, each chapter in Great Teams comes with applicable examples on how to apply these characteristics in any organization.

Stress Test is the story of Tim Geithner’s education in financial crises. As president of the Federal Reserve Bank of New York and then as President Barack Obama’s secretary of the Treasury, Timothy F. Geithner helped the United States navigate the worst financial crisis since the Great Depression, from boom to bust to rescue to recovery.

This amazing book is jam-packed with the best, most profitable business ideas and ways to earn extra cash. Every one of these businesses is generating profits for other ambitious people. Now it's your turn to start your own business and prosper in the years to come. Whether you'd like an opportunity to earn a little extra money or you are looking for a way to make a full-time income, you'll achieve your own success with one of the 235 profitable businesses described in this book.

Tired of underperforming in the biggest moments, the Westlake Aviators football team realizes their greatest challenge isn’t beating an opponent but rather rising above the Twin Thieves: the Fear of Failure and the Fear of Judgment. Through a journey of adversity, celebration, and heartbreak, the Aviators come to understand that great teams are built by great leaders. This powerful story serves as a playbook for anybody in business, sports, education, or life looking to help a group of people maximize their potential.

Consuming and performing the exercises in this book can transform individuals, teams, and organizations from undifferentiated sellers into high-performing experts who truly enable buyers, resulting in mutually successful outcomes that endure.

21 ग्रेट लीडर्स हे पूर्वीपासून ते आत्तापर्यंतच्या महान नेत्यांच्या जीवनावर आणि त्यांनी दिलेल्या संदेशावर अत्यंत विचारपूर्वक केलेले भाष्य आहे.

Now more than ever, you don’t need a fancy office, Ivy League degree, or millions of dollars in venture capital to launch a business that matters for the communities you care most about. Software, the internet, and remote work have made it possible for entrepreneurs to start for free, make a customer of anyone, and grow a profitable, sustainable company from anywhere.

This groundbreaking book offers extraordinary insight into the greatest mystery in sales: how the very best salespeople consistently and successfully influence change in others, inspiring their customers to say yes.

يملك الكثير منا أفكاراً نعتقد بأنها ستشكل مؤسسة تجارية عظيمة، وبالمقابل لا يقوم الكثيرون بشيء حيال هذه الأفكار، ربما لأننا لا نعلم من أين نبدأ، وربّا لأنّنا نتساءل دائمًا إذا ما قمت بالمبادرة، فإلام ستقودني؟.

When pioneering business journalist and Inc. magazine editor at large Bo Burlingham wrote Small Giants, it became an instant classic for its original take on a common business problem - how to handle the pressure to grow. Now Burlingham is back to tackle an even more common problem - how to exit your company well. Sooner or later, all entrepreneurs leave their businesses and all businesses get sold, given away, or liquidated.

Networking has garnered a reputation as a sort of necessary evil in the modern business world. Some do relish the opportunity to boldly work the room, but for many others, the experience is often awkward, or even terrifying. The common networking advice for introverts are variations on the theme of overcoming or “fixing” their quiet tendencies. But Karen Wickre, a self-described introvert who has worked in Silicon Valley for 30 years, tells you to embrace your true nature to create sustainable connections that can be called upon for you to get career assistance, advice, introductions, and lasting connections.

This book is filled with inspiring stories from the lives of great achievers past and present including Christopher Columbus, George Washington, Benjamin Franklin, Wright Brothers, Abraham Lincoln, Gandhi, Winston Churchill, Walt Disney, Warren Buffet, and others.

Bosses, Coworkers, and Building Great Work Relationships is filled with practical advice from HBR experts who can help you answer questions like: What's the best way to have a tough conversation with my boss? How do I connect with people and make real friends at work? When should I opt into (or out of) office politics? How can I build a strong professional network?